The Webretailer News Digest for November 8, 2022
Happy Tuesday! Here’s a statistic for you: According to Adobe Analytics, US shoppers spent $8.9 billion on Black Friday and $10.7 billion on Cyber Monday last year.
Today’s tips have 540 words — a minute read.
Cyber Monday is less than three weeks away, and there is a lot of prep work to be done. In Friday’s newsletter, we promised tips to help you maximize your sales, and we’re here to deliver.
If you’re one of the lucky businesses to gain access through Amazon’s new cash advance program, it’s time to stock up on inventory. If not, these tips can help put you over the mark and have your business ready for the program’s global expansion in January.
You can find an extensive list of Holiday Season Amazon seller tips in the FBA Holiday Guide.
Amazon Black Friday Preparation Tips 2022
- Know your restock limits
We reported back in September that Amazon reinstated their Holiday Season restock limits this year — tied to a seller’s inventory performance index. As a seller, it’s essential to know your restock limits for each storage type. It determines how much inventory you can move into an Amazon warehouse for FBA.
If you’re not sure, login to Seller Central and click Inventory and then Shipments.
- Order Inventory
According to Amazon’s FBA Holiday Guide, sellers should start placing their holiday inventory orders around 7-9 weeks before any big sale. Obviously, we’re well past that mark. But at the 17 day mark for Black Friday,, it’s not too late to get at least some excess inventory in — if you’ve got some solid suppliers.
Log in, get on the phone, reach out to customer service, and do whatever you have to do to get your products shipped ASAP.
Once your inventory is on point, it’s time to optimize your listings. Go through your entire inventory — or at least the stuff you know will sell — and check keywords and photos.
High-volume keywords are crucial for getting your products to show on relevant searches. Take advantage of Amazon’s SEO guide, review the steps and optimize your listings, so they show up on Black Friday / Cyber Monday weekend.
Once found, you’ll want top-tier photos that showcase your products and drive a customer to click ‘Buy Now’. It’s not too late to use our Amazon Product Photography guide to up your game in this area.
Top Seller Tip: Hop on a freelancing site like Upwork or Fiverr and find a solid graphic designer to create an infographic for your listing.
- Advertise and Schedule Deals
In these weeks leading up to Black Friday, it’s time to hit all of your marketing channels hard. Post ads on Amazon, social media, and your site, and then blast emails to your customers.
Naturally, customers will expect solid deals, so go into Seller Central and schedule everything as soon as possible. Simply log into your Seller Central Account, click Advertising and then Deals to make it happen.
Also in the News
- Walmart’s Flipkart is facing stiff competition in India. Financial Times.
- Automated material handling equipment industry is booming thanks to the eCommerce market. Fact.MR.