The Best Selling Items on eBay 2024

Find out what to sell as an eCommerce seller on eBay in 2024.

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We’ve analyzed the key product-focused categories on eBay to chart overall sales trends and discover which items are the best-selling in 2024.

To accomplish this, we collaborated with ShelfTrend to extract and analyze data from eBay in the US across each of these categories: Baby; Business & Industrial; Cameras & Photo; Cell Phones & Accessories; Clothing, Shoes & Accessories; Consumer Electronics; Health & Beauty; Home & Garden; Jewelry & Watches; Musical Instruments & Gear; Pet Supplies; Sporting Goods; Toys & Hobbies; Travel, and Video Games & Consoles.

Let’s get into it.

All the data in this article comes from eBay data analytics tool ShelfTrend. Many thanks to ShelfTrend for their help in extracting this information. We’ve included details of how we analyzed the data at the end of the article.

Baby

The most popular Baby product categories on eBay were:

RankSubcategory% of search results
1Diapering → Disposable Diapers8.2%
2Toys for Baby →  Developmental Baby Toys7.4%
3Baby Safety & Health → Baby Monitors6.4%

Let’s dig into the data for the most popular category under Baby products: Disposable Diapers.

Top category: Disposable Diapers 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Disposable Diapers. The headline statistics told us that:

  • There were an average of 252.84 items sold per week.
  • In total, the price was $7015.11.

Top brands in Disposable Diapers 

Huggies dominate as the top choice for diapers. Falling closely behind are Pampers, with Parents Choice and the Honest Company as the 3rd and 4th most popular brand. 

Price and sales trend for Disposable Diapers 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

disposable diapers

The Disposable Diapers price point with the highest number of listings and the most products sold was between $20 and $30. The $10 – $20 and $30 – $40 price ranges also performed quite well. There is a steep increase in the amount of listings after the $0 to $10 price point. Above $40, there is a very clear downward trend as prices increase, but with an interesting bump in demand in the $50 – $60 price range.

Best-selling listing in Disposable Diapers 

The best-selling listing created within the last 12 months in this category was the Pampers Swaddlers Diapers Enormous Pack – Size 4 – 120ct.

PhotoTitleBrand#sold/wkPrice$sold/wk 
pampersPampers Swaddlers Diapers Enormous Pack – Size 4 – 120ctPampers11.40$35.99$410.21

Business & Industrial

The most popular Business & Industrial product categories on eBay were:

RankSubcategory% of search results
1Material Handling → Other Envelopes & Mailers 9.2%
2Material Handling → Shipping & Moving Boxes 5%
3Material Handling → Address and Shipping Labels 3.6%

Let’s dig into the data for the most popular category under Business and Industrial: Other Envelopes & Mailers. 

Top category: Other Envelopes & Mailers

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Other Envelopes & Mailers. From the statistics, we know that: 

  • There were an average of 128.67 items sold per week.
  • The total price was $17,852.38.  

Top brands in Other Envelopes & Mailers 

The majority of envelopes sold were unbranded. Private labels were the most popular. 

Price and sales trend for Other Envelopes & Mailers

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

other envelopes and mailers

Although $28 to $35 was the most popular price range for the number of items sold, the greatest percentage of listings were in the $7 to $14 range. The $21 to $28 price range and the $35 to $42 price range also performed well for the total number of items sold per week. The number of items sold per week lowers as the price rises, with a slight upward trend in the $56 to $63 price range.  

Best-selling listing in Other Envelopes & Mailers 

The best-selling listing created within the last 12 months in this category was the Poly Mailers Shipping Bags Envelopes Premium Bag 6×9 9×12 10×13 12×15.5 14.5×19.  At the time of writing, this listing has a weekly sales of around 94.76  items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
mailers
Poly Mailers Shipping Bags Envelopes Premium Bag 6×9 9×12 10×13 12×15.5 14.5×19valuemailers94.76$384.95$36479.74

Cameras & Photo

The most popular Cameras & Photo categories on eBay were:

RankSubcategory% of search results
1Camera, Drone & Photo Accessories → Batteries 15.4%
2Camera, Drone & Photo Accessories → Memory Cards 11.8%
3Camera, Drone & Photo Accessories → Other Camera & Photo Accessories6.2%

Let’s dig into the data for the most popular category under Camera, Drone & Photo Accessories: Batteries. 

Top category: Batteries 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Batteries.  The headline statistics told us that:

  • There were an average of 586 items sold per week.
  • The total weekly price was $13,814. 

Top brands in Batteries 

The top brands for Batteries on eBay are as follows: Kastar, Nikon, Canon, and DJI

Price and sales trend for Batteries 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

batteries

The price ranges of $0 to $19 and $19 to $38 were most popular in regards to the total number of items sold per week, reflecting the preference for budget batteries on eBay. With higher prices, the amount of products bought significantly dropped, proving that consumers don’t have a preference for expensive batteries.

Best-selling listing in Batteries

The best-selling listing created within the last 12 months in this category was the DJI Mini 3 Pro Intelligent Flight Battery. At the time of writing, this listing has a weekly sale of around 31 items. 

PhotoTitleBrand#sold/wkPrice$sold/wk
djiDJI Mini 3 Pro Intelligent Flight BatteryDji31.00$65.00$2014.87

Cell Phones & Accessories

The most popular Cell Phones & Accessories categories on eBay were:

RankSubcategory% of search results
1Cell Phone Accessories → Cases, Covers & Skins 41.6%
2Cell Phone Accessories → Screen Protectors17%
3Cell Phones Accessories → Cables & Adapters 13.6%

Let’s dig into the data for the most popular category under cell phone products: Cases, Covers & Skins 

Top category: Cases, Covers & Skins 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Cases, Covers & Skins. The headline statistics told us that:

  • There were an average of 10297 items sold per week.
  • The total price per week was $86687.

Top brands in Cases, Covers & Skins 

The top brands for cases, covers & skins were unbranded and private/white labels. 

Price and sales trend for Cases, Covers & Skins 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

cases, covers and skins

There are many cases, covers and skins  that sell at the $8 to $10 price point. There is also a good range of items sold at price points between $2 and $8. The fewest items are bought after the $10 price point. Most customers prefer to opt for cheaper cases, covers and skins, this is probably due to the fact that budget friendly cases are of similar quality to the more expensive ones. Higher priced cases, covers and skins are usually unique items, most likely sold by small business owners, content creators, etc. . 

Best-selling listing in Cases, Covers & Skins 

The best-selling listing in this category was an Apple iPhone case. At the time of writing, this listing has a weekly sale of around 541.5 items. 

PhotoTitleBrand#sold/wkPrice$sold/wk 
For Apple iPhone 15 14 Plus 13 12 11 Pro Max Clear Case Plating Mag Safe CoverUnbranded541.50$8.45$4575.71

Clothing, Shoes & Accessories

The most popular Clothing, Shoes & Accessories categories on eBay were:

RankSubcategory% of search results
1Men → Hats 13%
2Specialty → Other Shoe Care & Repair 12.6%
3Men → T-Shirts 7.6%

Let’s dig into the data for the most popular category under Clothing, Shoes & Accessories: Men’s Hats. 

Top category: Men’s Hats 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Men’s Hats. The headline statistics told us that:

  • There were an average of 3,011 items sold per week.
  • The total price per week was $3,1096

Top brands in Men’s Hats 

Unbranded hats were the most popular; however, the top known brands in Men’s Hats were Kimons, Richardson and Flexfit

Price and sales trend for Men’s Hats 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

men's hats

There’s a good spread of price points for Men’s Hats, with products in the $3 – $6, $6 – $9, and $9 – $12 ranges all doing well. After the $12 price point, the demand for hats started to fall. Interestingly, the $0 to $3 attracted very few customers as well.

Best-selling listing in Men’s Hats 

The best-selling listing created within the last 12 months in this category was the Richardson 112 Adjustable Snackback Trucker Hat OSFM Blank Mesh Back, 135 Colors. At the time of writing, this listing has weekly sales of around 200.99 items.

ImageTitleBrand#sold/wkPrice$sold/wk 
capRichardson 112 Adjustable Snackback Trucker Hat OSFM Blank Mesh Back, 135 Colorsrichardson200.99$16.89$3394.78

Consumer Electronics

The most popular Electronics categories on eBay were:

RankSubcategory% of search results
1Multipurpose Batteries & Power → Single Use Batteries23.4%
2TV, Video & Home Audio → Remote Controls11.2%
3TV, Video & Home Audio → Video Cables & Interconnects 8.4%

Let’s dig into the data for the most popular category under electronics: Single Use Batteries 

Top category: Single Use Batteries

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Single Use Batteries. The headline statistics told us that:

  • There were an average of 5039 items sold per week.
  • The total  price per week was $26,473.

Top brands in Single Use Batteries 

The most popular brands here were Energizer, Sony and pkcell, although there were also many top unbranded products.

Price and sales trend for Single Use Batteries 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

single use batteries

For single use batteries, the $0 – $3 and $3 – $6 price points had, by far, the greatest sales. There is less appetite for batteries priced at more than $15. There is an average demand for batteries in the $6 to $15 price range.

Best-selling listing in Single Use Batteries 

The best-selling listing created within the last 12 months in this category was the Energizer CR2032 3V Lithium Coin Battery 2032 New Fresh 10 Pcs USA Seller. At the time of writing, this listing has a weekly  sales of around 197.12 items.

ImageTitleBrand#sold/wkPrice$sold/wk 
batteriesEnergizer CR2032 3V Lithium Coin Battery 2032 New Fresh 10 Pcs USA Sellerenergizer197.12$8.94$1762.27

Health & Beauty

The most popular Health & Beauty categories on eBay were:

RankSubcategory% of search results
1Vitamins & Lifestyle Supplements → Vitamins & Minerals 16.2%
2Fragrances → Men’s Fragrances4.8%
3Fragrances →  Unisex Fragrances 4.4%

Let’s dig into the data for the most popular category under health and beauty: Vitamins & Minerals. 

Top category: Vitamins & Minerals 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Vitamins & Minerals. The headline statistics told us that:

  • There were an average of 3,271 items sold per week.
  • The total price per week was $55,302. 

Top brands in Vitamins & Minerals 

The top four vitamins and minerals brands were Umary, Nutricost, Kaya Naturals and Carlyle

Price and sales trend for Vitamins & Minerals 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

vitamins and minerals

The most popular price point for vitamins and minerals is between $9 and $18, with both the highest number of listings and the most products sold. Listings and sales track closely in this category, with both supply and demand tailing off smoothly as the price increases.

Best-selling listing in Vitamins & Minerals 

The best-selling listing created within the last 12 months in this category was the UMARY Hyaluronic Acid – 30 Caplets 850 mg. At the time of writing, this listing has weekly sales of around 530.79 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
umary
UMARY Hyaluronic Acid – 30 Caplets 850 mgumary530.79$17.95$9527.63

Home & Garden

The most popular Home & Garden categories on eBay were:

RankSubcategory% of search results
1Tools & Workshop Equipment → Power Tool Batteries5.8%
2Major Appliances  → Washer and Dryer Parts4.2%
3Yard, Garden & Outdoor Living → Plants, Seeds & Bulbs3.4%

Let’s dig into the data for the most popular category under home and garden products: Power Tool Batteries.

Top category: Power Tool Batteries

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Power Tool Batteries. The headline statistics told us that:

  • There were an average of 3239 items sold per week.
  • The total price per week was $203,228. 

Top brands in Power Tool Batteries

The most popular brands for Power Tool Batteries were DeWalt and Milwaukee, although there was also a large percentage of unbranded products.

Price and sales trend for Power Tool Batteries

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

home and garden

The most popular price point for Power Tool Batteries is $20 – $40 with both the most listings and the highest sales. $0 – $20 and $40 – $60 price points were also popular. The demand fell for higher price points, except for $80 – $100 which saw an unexpected spike.

Best-selling listing in Power Tool Batteries

The best-selling listing created within the last 12 months in this category was the 2Pack Dewalt DCB205 20V MAX XR 5.0 Ah Compact Power Tool Battery NEW SEALED. At the time of writing, this listing has weekly sales of around 123.63 units.

PhotoTitleBrand#sold/wkPrice$sold/wk 
tool2Pack Dewalt DCB205 20V MAX XR 5.0 Ah Compact Power Tool Battery NEW SEALEDDewalt123.63$88.30$10916.30

Jewelry & Watches

The most popular Jewelry & Watches categories on eBay were:

RankSubcategory% of search results
1Watches, Parts & Accessories → Wristwatch Bands20.2%
2Fashion Jewelry → Necklaces & Pendants 11%
3Watches, Parts & Accessories → Watch Batteries 7.6%

Let’s dig into the data for the most popular category under jewelry and watches: Wristwatch Bands. 

Top category: Wristwatch Bands 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Wristwatch Bands.  The headline statistics told us that:

  • There were an average of 3,269 items sold per week.
  • The total price per week was $24,460. 

Top brands in Wristwatch Bands 

The Wristwatch Bands subcategory features the popular brands Esukceso and EEZ. However, the most popular Wristwatch Bands were unbranded. 

Price and sales trend for Wristwatch Bands 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

wristwatch bands

The lower price ranges up to $10 drive the highest quantity of sales for wristwatch bands. From $10 and beyond, there is a very small demand for wristwatch bands. 

Best-selling listing in Wristwatch Bands 

The best-selling listing created within the last 12 months in this category was a refurbished Ocean Band Strap For Apple Watch Ultra 2 iWatch Series 9 8 7 SE 40/44/41/45/49mm.  At the time of writing, this listing has weekly sales of around 143.55 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
watch
Ocean Band Strap For Apple Watch Ultra 2 iWatch Series 9 8 7 SE 40/44/41/45/49mmeez143.55$7.90$1134.05

Musical Instruments & Gear

The most popular Musical Instruments & Gear categories on eBay were:

RankSubcategory% of search results
1Guitars & Basses → Strings 7.2%
2Pro Audio Equipment → Microphones & Wireless Systems 7%
3Pro Audio Equipment → Cables, Snakes & Interconnects6.6%

Let’s dig into the data for the most popular category under musical instruments: Strings. 

Top category: Strings 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Strings. The headline statistics told us that:

  • There were an average of 487 items sold per week.
  • The total price per week was $6,372

Top brands in Strings 

The most successful brands for Strings were D’Addario and Ernie Ball, although there were also a large number of unbranded products.

Price and sales trend for Strings 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

strings

There is high demand for the $6 to $12 and $12 to $18 price point. As the prices grow, the demand also falls, with only one bigger spike in the $24 to $30 price point. 

Best-selling listing in Strings 

The best-selling listing created within the last 12 months in this category was a 3 SETS! ERNIE BALL REGULAR SLINKY 10-46 ELECTRIC GUITAR STRINGS 2221. At the time of writing, this listing has weekly sales of around 23.12 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
strings** 3 SETS! ERNIE BALL REGULAR SLINKY 10-46 ELECTRIC GUITAR STRINGS 2221 **ernie ball23.12$16.98$392.65

Pet Supplies

The most popular Pet Supplies categories on eBay were:

RankSubcategory% of search results
1Fish & Aquariums → Live Plants8.6%
2Dog Supplies → Vitamins and Minerals7.2%
3Dog Supplies  → Topical Flea & Tick Remedies & Collars 4.2%

Let’s dig into the data for the most popular category under pet supplies: Live Plants.

Top category: Live Plants

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Live Plants. The headline statistics told us that:

  • There were a total of 915 items sold per week.
  • The total price per week was $8,393

Top brands in Live Plants

As you would expect, most aquarium plants are unbranded although some sellers such as Aquarium Plants Factory and Dudeplants add their own private label to products to create a brand name.

Price and sales trend for Live Plants

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

live plants

The price point of $8 to $12 attracts the most competition and the most sales. Sales are much lower above $16, and really tail off above $28.

Best-selling listing in Live Plants

The best-selling listing created within the last 12 months in this category was Java Fern Microsorum Pteropus Small Easy Live Aquarium Plants. At the time of writing, this listing has weekly sales of around 57.38 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
plantsBUY 2 GET 1 FREE – Java Fern Microsorum Pteropus Small Easy Live Aquarium Plantunbranded57.38$7.79$447.00

Sporting Goods

The most popular Sporting Goods categories on eBay were:

RankSubcategory% of search results
1Hunting → Firearm Magazines 7%
2Hunting → Pistol Parts 5.4%
3Camping & Hiking  → Flashlights 4.2%

Let’s dig into the data for the most popular category under sporting goods: Firearm Magazines. 

Top category: Firearm Magazines 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Firearm Magazines. The headline statistics told us that:

  • There were a total of 1816 items sold per week.
  • The total price per week was $53,204. 

Top brands in Firearm Magazines 

The most successful brands for Firearm Magazines were Glock, Ruger, Remington and Promag

Price and sales trend for Firearm Magazines 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

firearm magazines

The most popular price point for both number of sales and listings is the $21 – $28 range, with sales also strong at $28 – $35. The number of listings and the amount sold per week fell as prices grew. 

Best-selling listing in Firearm Magazines 

The best-selling listing created within the last 12 months in this category was the Remington 770 710 Magazine LONG ACTION 4 Round NEW OEM # 19635. At the time of writing, this listing has lifetime sales of around 2,000 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
firearmRemington 770 710 Magazine LONG ACTION 4 Round NEW OEM # 19635 Read Listing Inforemington74.89$38.99$2919.96

Toys & Hobbies

The most popular Toys & Hobbies categories on eBay were:

RankSubcategory% of search results
1Collectible Card Games → CCG Individual Cards20.8%
2Action Figures & Accessories → Action Figures 11.6%
3Collectible Card Games →  CCG Sealed Boxes8.8%

Let’s dig into the data for the most popular category under toys and hobbies: CCG Individual Cards. 

Top category: CCG Individual Cards 

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under CCG Individual Cards. The headline statistics told us that:

  • There were a total of 8047 items sold per week.
  • The total price per week  was $40,650. 

Top brands in CCG Individual Cards 

The most popular brands are Pokemon and Nintendo, with many unbranded cards being high in demand.

Price and sales trend for CCG Individual Cards 

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

collectible game cards

The highest number of listings and the highest number of items sold were in the $0 – $6 price point. From $6 and higher, the number of listings and the amount of cards sold fell steeply.  

Best-selling listing in CCG Individual Cards 

The best-selling listing created within the last 12 months in this category is the W/ Toploader Detective Pikachu SEALED 098/SV-P PROMO Pokemon Card Japanese. At the time of writing, this listing has lifetime sales of around 360 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
toysW/ Toploader Detective Pikachu SEALED 098/SV-P PROMO Pokemon Card Japanesenintendo52.40$46.99$2462.10

Travel

The most popular Travel categories on eBay were:

RankSubcategory% of search results
1Luggage → Luggage37.8%
2Travel Accessories → Passport & ID Holders 10.6%
3Travel Accessories → Travel Pillows10%

Let’s dig into the data for the most popular category under travel: Luggage.

Top category: Luggage

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Luggage. The headline statistics told us that:

  • There were a total of 1414 items sold per week.
  • The total price per week was $122,820. 

Top brands in Luggage

There are no surprises in the top brands for Luggage, with Samsonite and American Tourister leading the pack. Unbranded products are also amongst the most popular items bought. 

Price and sales trend for Luggage

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

travel

Best-selling listing in Luggage

The best-selling listing created within the last 12 months in this category was the American Tourister 3 Piece Hardside Set – Luggage. At the time of writing, this listing has weekly sales of around 147.91 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
travelAmerican Tourister 3 Piece Hardside Set – LuggageAmerican Tourister147.91$169.99$25143.60

Video Games & Consoles

The most popular Video Games & Consoles categories on eBay were:

RankSubcategory% of search results
1Video Games → Video Games28.8%
2Video Game Merchandise  → Video Game Merchandise 22%
3Video Game Accessories → Controllers & Attachments 8.2%

Let’s dig into the data for the most popular category under video games and consoles: Video Games.

Top category: Video Games

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Video Games. The headline statistics told us that:

  • There were a total of 4002 items sold per week.
  • The total price per week was $70,655. 

Top brands in Video Games

The most popular publishers of video games are the Japanese giants Nintendo and Pokemon, with Activison following right after. 

Price and sales trend for Video Games

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

video games

The least expensive video games, priced between $0 and $9, attracted the most sales, followed by games in the $9 – $27 price range. 

There are far fewer listings and items sold in the $27 and beyond range.

Best-selling listing in Video Games

The best-selling listing created within the last 12 months in this category was the Super Mario Bros. Wonder – Nintendo Switch. At the time of writing, this listing has lifetime sales of around 2,200 items.

PhotoTitleBrand#sold/wkPrice$sold/wk 
marioSuper Mario Bros. Wonder – Nintendo Switchnintendo470.38$49.99$23514.27

Comparison of top-selling eBay categories

It’s useful to see how the categories analyzed above compare against each other.

The table below summarizes the data for the top 100 listings in each subcategory, including average sales per listing, average price, the price brackets with the highest sales, and the price brackets with the most listings.

CategorySubcategory
Top 100 RankedTop 100 RankedTop 100 RankedTop 10 Sold Items
Avg PricePrice RangePrice range
BabyDisposable Diapers52$27$10-$40$20-$36
Business & IndustrialOther Envelopes & Mailers12,250$33$5-$385$6-$114
Cameras & PhotoDrone Batteries624$24$3-$219$7-$36
Cell Phones & AccessoriesCases, Covers & Skins7858$10$1-$40$4-$10
Clothing, Shoes & AccessoriesMens Hats478$13$2-$65$2-$13
Consumer ElectronicsSingel Use Batteries4,100$7$2-$29$2-$26
Health & BeautyVitamins and Minerals840$17$7-$50$10-$44
Home & GardenPower tool Batteries738$56$12-$196$13-$109
Jewelry & WatchesWristwatch Bands4210$10$2-$50$3-$13
Musical Instruments & GearGuitar Strings1407$15$3-$56$7-$19
Pet SuppliesAquarium Live Plants939$11$1-$27$1-$13
Sporting GoodsFirearm Magazines2281$29$8-$70$15-$45
Toys & HobbiesCCG Individual Cards716$9$1-$100$1-$70
TravelLuggage360$87$6-$700$8-$170
Video Games & ConsolesVideo Games1202$21$1-$160$1-$40
CategorySubcategoryAvg Sales / ListingAvg PricePrice RangePrice Range
Top 100 RankedTop 100 RankedTop 100 RankedTop 10 Sold Items
BabyDisposable Diapers52$27$10-$40$20-$36
Business & IndustrialOther Envelopes & Mailers12,250$33$5-$385$6-$114
Cameras & PhotoDrone Batteries624$24$3-$219$7-$36
Cell Phones & AccessoriesCases, Covers & Skins7858$10$1-$40$4-$10
Clothing, Shoes & AccessoriesMens Hats478$13$2-$65$2-$13
Consumer ElectronicsSingel Use Batteries4,100$7$2-$29$2-$26
Health & BeautyVitamins and Minerals840$17$7-$50$10-$44
Home & GardenPower tool Batteries738$56$12-$196$13-$109
Jewelry & WatchesWristwatch Bands4210$10$2-$50$3-$13
Musical Instruments & GearGuitar Strings1407$15$3-$56$7-$19
Pet SuppliesAquarium Live Plants939$11$1-$27$1-$13
Sporting GoodsFirearm Magazines2281$29$8-$70$15-$45
Toys & HobbiesCCG Individual Cards716$9$1-$100$1-$70
TravelLuggage360$87$6-$700$8-$170
Video Games & ConsolesVideo Games1202$21$1-$160$1-$40

You can have a great impact as a seller in any of thousands of niches across eBay. The 15 categories we’ve shared give you some great ideas and starting points, but it’s a good idea to do your own, in-depth research. We recommend steering clear of the price ranges with the most competition, as those are the areas where it will be hardest to make a mark.

Remember that having the right information and analysis is vital to your success. You’ll want to dig in further and do some research to find the perfect products and categories where you can stand out from your competitors.

About the data

All the data in this article comes from the eBay data analytics tool ShelfTrend. Here’s how we processed the data.

  • We analyzed the top-level categories that mainly include mass-produced products that are sold new and at a fixed price. 
  • The top categories tables show the three subcategories with the most listings in the top 500 search results for each main category.
  • We calculated the total unit sales for all listings per week and the average price from the top 100 Best Match ranked listings, excluding single-quantity listings.
  • The top-performing listing is based on the highest total value of items sold per week, for listings that appear on the first page of the eBay search results.
  • The most popular brands are the brands with the most units sold per week, within the top 1,000 Best Match ranked listings in the category.
  • The price and sales trend graphs show the distribution of listings and weekly sales across ten different price ranges, for approximately the top 1000 Best Match ranked listings in the category. The bar graph shows the percentage of listings in each price range, and the line graph shows the total number of units sold per week in each price range.

This research was carried out in January 2024. Listings linked from the text are for illustration only, and may not exactly match the listings shown in this article.

Affiliate links in this article: eBay category, brand, and listing links.

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Dominika Kaminska

Dominika Kaminska

Amazing content you need, amazing content we deliver. Whether you need marketing, eCommerce, or news digest related to eCommerce, Dominika is here to guide you through it all. You will also find her in the top tips section, giving only top-notch advice.

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