Bluetooth Sleep Mask: Improve Your Sales for a Good Night’s Sleep

Having trouble falling asleep? Today’s trending product will help you with that. We’ll talk about a Bluetooth sleep mask, which is a dream product for both insomniacs and online retailers.

Bluetooth sleep mask featured image

Bluetooth Sleep Mask With Headphones: What’s That?

If you ever wonder what else they can think of that you suddenly need to charge, be ready to add an entry to your list.

A Bluetooth sleep mask is a regular sleeping mask but with a twist: it comes with Bluetooth-powered speakers. The main goal remains to block out the light while you sleep, but now you can use the built-in speakers to play some audio, such as white noise or relaxing music.

It’s an ideal product for people who suffer from insomnia, have difficulty falling asleep, or work night shifts and need a way to sleep more efficiently during the day.

Depending on the model, these masks come with speakers of different quality, adjustable straps, and wireless controls. You can connect the mask to your PC, phone, or any other device.

Some masks come with buttons you can use to skip tracks, adjust the volume, and answer calls (which is something we all do when asleep).

Seller Focus

As these masks improve the quality of sleep in more ways than one, you can add them to your portfolio if you’re in the health and fitness niche. Emphasize the importance of sleep during the recovery process.

The product is also great for gift store sellers, as well as travel and outdoor retailers who want to market their products to people who have a tough time going to sleep while traveling.

Finally, tech sellers can improve their sales by adding this gadget to their inventories.

Best Bluetooth Sleep Mask: Pricing Examples

  • Amazon: Sold by HEYE. Made with cotton, this mask uses a Bluetooth 5.2 chip to connect the mask to any device within 45 feet. A single charge provides 8-10 hours of playing time. Price: $39.99.
  • eBay: Sold by Wu-6608. The mask comes with speakers and a microphone for both music and phone calls. You can use the straps to adjust the mask between 22 and 28 inches. It mixes cotton and polyester. Price: $10.89.

The Sleeping Mask Market

Consumers in the United States use various methods and products to fall asleep more easily. The total percentage of consumers who use white noise apps and sleep masks stands at 37%, with sleep masks contributing 11%. 

The market for sleeping products and services steadily grows every year. According to Statista, the global sleep market size was worth $518 billion in 2022 and is expected to reach $585 billion in 2024.

Global market value of the sleep economy

Target AudienceNight shift workers, insomniac people, travelers
Growth PercentageThe interest in Bluetooth sleep masks increased by 550% in the past three months. (Source: Exploding topics
TrendingThe product has gained a lot of traction on social media, attracting almost 485 million views on TikTok.


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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