Boho Braid Extensions

Boho braids are back, and extensions for them are trending online. Our trending topics article will give you all the information you need to start selling them.

Boho braids featured image

Bohemian Braid Extensions

Bohemian Braid Extensions (also called goddess braids extensions) became popular after Zoë Kravitz brought them back as a trending style. After her appearances in Big Little Lies and High Fidelity inspired many female viewers to copy her hairstyle. In both cases, it was, you’ve guessed it, boho braids.

As a retailer, you can enhance your inventory by offering hair extensions. The best variant for braids is the one that combines human hair with waxy, textured faux hair perfect for braiding.

Seller Focus

Wig sellers can benefit from the trend and improve their portfolio easily, as the connection with the target audience is already established. Retailers in the haircare industry can also offer fake extensions to customers interested in a long braid look without damaging their natural hair.

If you’re in the fashion business, you need to follow the latest trends and looks. Offering goods that allow your clients to wear bohemian braids is the way to go.

This trend of buying boho braid-inspired extensions is not based in the U.S. only. You can easily reach a global customer base if you have the means to ship your products efficiently.

Pricing Examples

  • Walmart: Sold by Fayasuhair. This 14-inch hair extension comes already stylized so you don’t have to do any braiding on your own. It comes in a darker color only. Price: $36.99
  • Amazon: Sold by Laymarka. You can choose between 12 and 24 inches of hair, as well as 15 different color choices. The extension uses synthetic fiber for a silky and soft feel. Price: $27.60
  • eBay: Sold by Dreamshop201859. Made in China from synthetic hair, these boho braids are 22 inches in size and weigh about 2.8 ounces (80g). There are four color options. Price: $9.30 per pack

Other examples:

Goddess Box Braids Crochet Hair 18 Inches 8 Packs Price: $29.99

Goddess Curly Faux Locs Crochet Hair 22 Inches 6 PacksPrice: $46.98

Umylar Pre-twisted Passion Twist Crochet Hair 10 Inch 8 PacksPrice: $27.59

TIANYOUHAIR Passion Twist Hair 18 Inch 7 PacksPrice: $28.99

Extension Market Stats

The main beneficiary of the trend is the wig and extension market. For years, the wig industry has been on the rise, and it doesn’t seem it will slow down any time soon. According to Statista, in 2023, the global hair wigs and extensions market size is around $8.75 billion. Experts estimate the industry value will rise to $13.28 billion in 2026.

Global hair wigs and extensions market value

Target AudienceWomen aged 18-35, interested in the latest hairstyle trends.
Growth PercentageInterest in boho braid-related products rose by 210% in the last six months. (Source: Exploding topics)
TrendingA freshly resurfacing trend in the hairstyle niche. It’s gained over 455 million views on TikTok.


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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