Car Seat Gap Filler: Fill the Gap in Your Portfolio

Many accessories today don’t do anything essential for you. They provide minor quality-of-life improvements, but as they stack up, your everyday convenience becomes increasingly more elevated.

Today’s trending product is one such accessory. A car seat gap filler will stop you from dropping your keys, coins, and phones into the void that is the car floor under your seat.

Car seat gap filler featured image

Seat Gap Filler: What’s That?

In 2013, Shark Tank hosted the Drop Stop seat gap filler idea, and the company struck a deal with QVC’s Lori Greiner. Since then, the product has received countless knockoffs and has been a popular item in the car accessories industry.

In the past 12 months, gap fillers have seen a resurgence in interest, with social media pushing the product to car owners’ homepages. This has resulted in a significant surge in online sales for retailers.

So, what are these fillers, exactly?

It’s a soft and flexible product, usually made from foam or silicone, that goes between your car’s front seat and the center console. It fills the gap between them to prevent smaller objects, such as jewelry, keys, and phones, from going through the gap and ending up on the car’s floor.

Depending on the model, it can also serve as a space organizer, with higher-end fillers featuring cup holders, charging ports, and storage compartments.

Seller Focus

Car seat gap fillers are an ideal product to add to your portfolio if you’re in the car accessory niche. This quality-of-life improvement product is also perfect for online gift shops as it makes for a perfect present for a car owner.

The good news is that this is not a seasonal product and doesn’t have an expiration date. You don’t have to worry about overstocking, allowing you to create a greater profit margin if you find a wholesale supplier.

Check out some of the best product-sourcing tools and services available to help you find the best price for your gap fillers.

Best Car Seat Gap Fillers: Pricing Examples

  • Walmart: Sold by 5 Star Super Deals. This car seat gap filler & organizer comes with a storage compartment you can fill with your phone, keys, pens, coins, or other small items. It comes in four different colors. Price: $8.09.
  • Amazon: Sold by Youchedao. This BMW seat gap filler made from PU leather is designed to fit the interior of the German car manufacturer. It’s an upscale model with a cup holder, storage compartment, and charging hole. Price: $36.99.

Car Parts and Accessories – eCommerce Stats

When we covered gear stick hoodies, we showed that the global car accessory market was worth just over $522 billion in 2022. But how much of that came from online sales?

The younger generations (Gen Z and millennials) are more willing to make online purchases of all types of products and materials, including car parts and accessories.

According to Statista, 39% of consumers aged 18-40 buy their automotive accessories online. That number drops significantly for Gen X (41-56) and baby boomers (57-75), with the percentage going down to 27% and 17%, respectively.

Customers purchasing automotive parts online in the U.S. 2022, by generation

It’s worth noting that these percentages revolve around both accessories and important car parts. It’s safe to assume that a product like a seat gap filler would have an even higher share of online sales. 

Target AudienceCar owners
Growth PercentageThe interest in seat gap fillers increased by 275% in the last 12 months. (Source: Exploding topics
TrendingThe product is especially popular on social media, and it accrued over 50 million views on TikTok.


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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