Modash: Reach 250 Million Influencers Instantly

Trends

Last updated January 25, 2024

ByMiloš Soro

Reading time 3 mins

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We’ve all wondered how some guy can play video games or film TikToks all day and rake in millions of dollars each month. I’m sure people asked themselves how someone got paid for just sitting and driving around the first time taxis were invented.

Regardless of whether we understand the appeal of influencers or not, it’s no secret that influencer marketing is a new trend in expanding your core audience, and web retailers can benefit from it immensely.

That’s why this week’s trend focuses on Modash, an influencer marketing platform that helps you get in touch with your preferred influencer(s) with ease.

What Is Modash?

Modash is a platform that helps you find and get in touch with influencers on Instagram, YouTube, and TikTok. It features over 250 million influencer profiles you can sort by engagement rates, number of followers, contact information, and other filters that can help you find the perfect influencer for your business.

Note that these influencers are not affiliated with Modash. Think of it as the largest database on the market that lists anyone with 1,000+ followers.

With search filters, such as follower profiles, bio keywords, and relevance to your own social media efforts, you can narrow your search and find niche influencers that might not have the reach of PewDiePie but can do wonders for lead conversion.

What Is Influencer Marketing?

Influencer marketing is a digital marketing strategy that revolves around finding someone with a large social media following (i.e., an influencer) to promote your products or services.

Collaborating with influencers can help you build trust and establish a presence within your niche by having someone credible talk about your business online. Essentially, it’s word-of-mouth marketing taken to a much larger and more effective scale.

The rate for a sponsored post varies depending on the number of followers and the niche you’re in.

Seller Focus

The beauty of Modash (and influencer marketing as a whole) is that there’s no particular industry or niche that benefits more than the other. Regardless of what you’re selling, you can find influencers who can promote your products and eCommerce business to help you expand your customer base.

If you run a smaller, specialized shop, you can get in touch with micro-influencers who don’t have a huge following but can expose you to the right audience. The bonus is that their posts also cost less.

Modash Pricing

Modash offers a 14-day free trial, after which you have to choose one of their paid plans. Check out the table below to learn about their pricing model:

They also have the Enterprise plan with custom pricing that starts at $16,000 per year. You’ll get all the benefits of the Advanced plan, plus higher customization limits, more team seats, and SSO features.

Influencer Marketing Stats

One sure-fire way to know if something is effective is by checking out how much money companies spend on it. Influencer marketing is on a steady rise, attracting billions of dollars each year from businesses in the U.S. alone.

According to Statista, U.S. companies will have spent $6.16 billion on influencer marketing by the end of 2024, which represents a $3.24 billion rise from 2021.