Scalp Scrubber: Scalp Massager & Dandruff Remover in One
As personal hygiene and self-care become more and more important to people (read: customers), the number of products dedicated to cleaning one’s body continues to grow.
Today’s trending product falls into that category. A scalp scrubber is a single product that removes dead skin while also massaging your head.
Scalp Scrubber for Dandruff and Massage: What Is It?
A scalp scrubber, also called a scalp massager or shampoo brush, is a grooming item made to weave through your hair and reach your scalp.
When you use it, you will exfoliate and clean the scalp. You’ll easily get rid of dandruff and dead skin cells, allowing your hair to grow in a healthy environment.
The bristles of the scrubber are soft and create a relaxing sensation, with many users using it for massaging purposes only. You can use it when showering or bathing, or even independently, as a separate massage session.
Aside from removing dead skin, the scrubber also gets rid of hair product buildup and natural oils that can dirty up or damage your hair growth.
How to Use a Scalp Scrubber
Place the scrubber on your head and move it around in circular motions. You can work your way from the back to the front, then to the sides. Avoid causing irritation by not pressing the scrubber too hard.
For the best results, you can use it when your hair is wet. Apply some shampoo on the scrubber and start massaging the scalp. The shampoo will clean your hair and create a protective layer as you want to avoid damaging your skin.
You should use the scrubber for a few minutes and rinse your hair afterwards.
Beauty and personal care sellers can directly benefit from this trend, as they already have an established connection with the right target audience.
You can also add scalp scrubbers to your portfolio if you’re in the consumer products retailer. The scrubber will go nicely together with any other handheld massagers you may offer.
Finally, if you’re in the dermatology niche, the scrubber can be a great way to approach customers interested in scalp care products.
Pricing Examples: Best Scalp Scrubbers
- Amazon: Sold by Sndyi. This scalp scrubber uses soft silicone bristles that can be used for both dry and wet scrubbing. You can choose between 11 different colors. Price: $7.99.
- Walmart: Sold by Stretton Online Ltd. Made by Medcosa, this scrubber massages your scalp, gets rid of dandruff, and detangles the hair. Price: $4.99.
- eBay: Sold by GoodNewLife. Another scrubber that’s made from silicone. You have 13 different colors to choose from. Price: $3.60.
Hair Care Market Stats
Hair care products account for a huge market, especially within the female population, but men are not far behind. Although the majority of the money is made by hair conditioning products, scalp care is a rising niche within the industry.
According to Statista, the global hair care market was valued at $99.9 billion in 2023. Experts estimate that the number will grow to $105.14 billion in 2025.
|Target Audience||Men and women interested in hair and skin care.|
|Growth Percentage||The interest in scalp scrubbers rose by 275% in the past three months. (Source: Exploding topics)|
|Trending||The product managed to gain a lot of traction thanks to TikTok, where it amassed 125 million views on various videos promoting it.|