Zalando’s New AI Fashion Assistant, eBay’s Seller Hub Social Page and More News

Last Friday, we learned about PayPal’s latest features, and this Friday, we have Zalando and eBay keeping us on our toes with their thrilling updates. We’ve got news on their AI-powered fashion assistants, seller social pages, and much more! And in International News, Amazon and ByteDance have some exciting things to reveal this Friday. Let’s see what’s in store for us this week! 

Today’s news is 1220  words and takes 5 minutes to read.

Zalando to Launch New AI Fashion Assistant

Zalando is gearing up to launch a brand new fashion assistant powered by ChatGPT. This exciting new feature will revolutionize the way customers shop online. With the help of this cutting-edge AI technology, users can browse Zalando’s extensive range of clothing and accessories using their own words or fashion terms, making the process more natural and intuitive. 


The fashion assistant can also provide personalized recommendations based on unique needs and preferences so that users can find the perfect outfit for any occasion. 

Since the online fashion store has such a massive collection of items to choose from, it can take a lot of work to find the perfect set of clothes for a specific event. Thanks to the fashion assistant, customers will have a much quicker shopping experience by simply asking the AI a specific question.

A selected group of customers will have the beta version by Spring, with support in both English and German. At launch, the app will be available in Germany, Ireland, the United Kingdom, and Austria. 

For our readers

AI-powered assistants weren’t the only thing we predicted as upcoming trends. Customers want a more personalized experience now more than ever before. With technology developing daily, people want it to fit their individual needs. So when thinking about your own business, include as much customer personalization as possible to keep shoppers on your site. 

Big Retailer News

eBay’s New Seller Hub Social Page

Attention eBay sellers! We have some exciting news to share with you. eBay has officially announced a new feature that allows you to link your social media accounts to your eBay Storefront. 

You can now easily manage all of your social media platforms on your new Seller Hub Social page. With this new feature, you can generate interest and drive traffic to your eBay Store by creating custom posts, hashtags, and images on your existing social media accounts. 

While some sellers question the benefit of driving traffic to eBay instead of their own shops, this new feature provides a fantastic opportunity to reach a wider audience and generate more sales. And who knows, eBay may even offer fee reductions for driving sales from social media channels in the future. 

So go ahead and link your Facebook, Instagram, Twitter, or Pinterest accounts to your eBay Storefront and start sharing your products with the world.

Multichannel Management Solutions

On that note, multichannel management solutions may be of interest to our readers. If so, don’t skip our list of recommendations to help you find the perfect management tool. 

A Deeper Look Into Etsy’s Forced Refunds

In May 2022, Etsy announced a new Purchase Protection Program (PPP) to reassure shoppers that they “had buyers’ backs” on non-delivery and not-as-described claims. The program launched in August 2022, and sellers grew leery of selling items priced over $250 as there were gaps in seller protection, and some shop owners lost sizable sums of money. 

However, Etsy is covering most cases out of their own pocket, according to a report by ecommerce consultant and Etsy expert Cindy Baldassi. 

She also gave valuable information to sellers on how to avoid or react to claims. The expert made a dozen suggestions to lobby Etsy for changes, such as insisting the buyer return items on orders larger than $250 before issuing any refunds. 

Etsy is conducting a survey to collect sellers’ feedback on the program. Executives may brief sellers during the company’s first-quarter conference call at the end of April or early May.

In other news…

Refunds are only one topic that online businesses need to cover. But if you want to boost your online eCommerce business, you will need some tips we listed in this article. Increase your sales and keep your customers happy!

Also in the News 

International Retailer News

European Expansion Accelerator by Amazon

Amazon has launched a new platform, the European Expansion Accelerator (EEA), to help its selling partners expand their business across nine EU stores. 

The platform automates the expansion process, including translations, shipping setup, and product eligibility checks, and enables sellers to expand their reach across multiple European stores with just a few clicks. 

The EEA allows sellers to execute tasks and complete the end-to-end expansion process within three business days using existing Amazon tools, such as List-Once-Sell Globally and Build International Listings. 

The EEA is free to use and available to all professional selling partners who already sell in at least one of Amazon’s European stores in France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Belgium, and the UK.

Your Amazon Online Business

While we’re discussing Amazon, did you check out our free Amazon Calculator yet? Count all your shipping (and other) fees in one place, and estimate just how much you’ll earn from your business.

ByteDance Launches Fast Fashion Online Boutique 

ByteDance, the Chinese tech giant, has launched an online fast fashion boutique named “Feiyun Zhishang” on the Douyin app. 

The store sells fashionable women’s clothing, including down jackets, knitted sweaters, and hooded jackets, with prices ranging from tens to hundreds of dollars. ByteDance has previously entered the fast fashion apparel business by acquiring a menswear brand in 2019 and launching fast fashion women’s clothing platforms Dmonstudio and IfYooou in 2022. 

Other major Chinese internet platforms, including, Tencent, and Alibaba’s Taobao, have also entered the clothing business in various ways. 

The retail sales of apparel products from large-scale enterprises in China reached 997.46 billion RMB (145 billion USD) in 2021 and expect to reach 1,107.18 billion RMB (160 billion USD) by 2025. It looks like online channels will become the dominant platform for consumers to purchase apparel, with an anticipated 67.9% of sales occurring online in 2022.

Inventory Management

If you’re running an online eCommerce store you will need to manage and optimize stock. Ordering, storage, restocking, etc… It’s a handful. Keep track of everything thanks to our inventory management software recommendations, and don’t forget to read through our guides!

Also in the News 


For everyone 

Various dates: Amazon advertising’s global webinar program continues with 20+ webinars scheduled, covering Prime Day Preparation, Sponsored Products, Sponsored Brands, reporting, optimization, and other tips. Amazon.

For US sellers

May 11: The 15 Minute Breakdown. Tinuiti.

April 27: Why online shoppers buy (or don’t) in 5 key categories. Digital Commerce 360.

For UK sellers

Various dates: Amazon advertising’s global webinar program continues with 20+ webinars scheduled, covering Prime Day Preparation, Sponsored Products, Sponsored Brands, reporting, optimization, and other tips. Amazon.


Dominika Kaminska

Dominika Kaminska

Amazing content you need, amazing content we deliver. Whether you need marketing, eCommerce, or news digest related to eCommerce, Dominika is here to guide you through it all. You will also find her in the top tips section, giving only top-notch advice.

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