The Webretailer News Digest for January 24, 2023
Happy Tuesday everyone! This week, we’re moving along with our tips to help you optimize your ecommerce business in 2023. Before we dive in, here’s a statistic for you: A study from Barilliance showed that the number one reason for cart abandonment is because of excessive fees at checkout — shipping, tax, etc.
Retail markets are in a downturn. But according to a report from CNBC, ecommerce held strong through the Holidays and sales will increase as the year goes on. In an interview with CNBC this week, Jim Monkmeyer, president of transportation for DHL Supply Chain, North America stated, “I think we’ll see the turning point come sometime in mid to late second quarter.”
Until then, we’re seeing big retailers launching new services and features that will help them adapt to market conditions — see Friday’s Webretailer News Digest.
And to help sellers navigate, our Tuesday Tips this month covered SEO, shipping, and expanding payment options. This week, we’re looking at how security features can cut costs and keep customers from abandoning your cart.
Optimizing Security for Ecommerce in 2023
Digital intrusions and identity theft are reaching new heights. And so, sellers must be vigilant in ensuring security at every level of their business. Here’s how you can optimize security on your site this year.
1. Choose a secure host or platform
Whether you are searching for an eCommerce solution or just a secure platform and web host, there is no one-size-fits all answer. Many website builders include some protection measures already built in — Wix, Shopify — but not every provider offers the same level of security.
Online shoppers need assurances their personal data is secure when purchasing products from your website. To ensure that your business, customers, and data remain safe from malware and other cyberattacks, research potential hosting companies and platforms before deciding on the best fit for you.
If you’re already with a host, review their security standards and consider migrating if they’re not up to standard.
2. Obtain and display your SSL certificate and more
A Secure Socket Layer (SSL) certificate helps shield data between your website and the user’s web browser from unauthorized parties. It’s a must under PCI Data Security Standard regulations, which is essential for any merchant or eCommerce-based business.
No one wants to turn over payment information to an unsecured website, so be sure to showcase well-known trust seals and badges in the footer area to boost confidence. By linking these symbols directly to your security provider, visitors can easily verify the information and start making purchases.
3. Don’t keep payment data
The best way to keep your customers’ payment data secure is not to collect any of it. But if you must, ensure all payment processing goes through reputable third-party services with encrypted checkouts and tunnels. This is the industry standard for eCommerce sites.
And to maximize your customers’ security, pick a payment gateway that won’t expose sensitive information. Make sure the platform you choose operates with both your web host and eCommerce platform for maximum security coverage with top-notch fraud prevention and identity theft protection measures.
Salesforce has a full rundown of what you can do to secure your ecommerce website. And be sure to subscribe to this newsletter for the best news and tips for online sellers every week.
Also in the News
- Walmart launches an ecommerce site for SMBs called Walmart Business. Walmart Corporate.
eBay warns that international shipping rates are about to go up. eBay Seller Community.
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