Freeze Dried Candy: Taste the Sweet Flavor of Profit
It’s funny how an app viewed as a fad for teenagers can grow so quickly and influence various industries, including ecommerce. Yes, we’re talking about TikTok. It seems like you can take anything and stick the word “challenge” on it, and voila!, you have a trend.
That’s how this week’s trending product got its popularity. Videos centered around freeze dried candy have just under 2 billion views on TikTok. Aside from bringing views, the candy is also raking in profits for online retailers, and you should jump on the bandwagon before it departs for good.
What Is Freeze Dried Candy?
Water never goes bad on its own, but it attracts bacteria and molds that cause any food to go bad (and a water source to get contaminated). In food, there’s something we call free water, i.e., water that’s not tied to food components, such as salt or sugar. The more free water there is, the faster microorganisms grow and spoil the food.
So, if you want to keep something edible for a long time, you need to remove water from it, which is precisely what freeze drying is. We’ll spare you the details and Latin terminology – you don’t really need to know them unless you want to manufacture the candy yourself.
The bottom line is, you use a machine to freeze the candy and create a vacuum chamber that removes all free water. The Army was the first to adopt the technique, but it quickly spread to commercial products.
Freeze dried candy is a moistureless candy that has a sweeter and more intense flavor. When you combine a TikTok trend with the fact that candy is the favorite snack in the U.S., you get people buying freeze dried candy in a frenzy.
As is often the case, Alibaba is a great place to source the product if you want to enrich your portfolio and make money on a trend that might go away. TikTok comes up with new trends all the time, leaving the previous one to disappear overnight, so you should be quick on this one.
Check out the most popular freeze dried candy sellers from the biggest platforms:
- Walmart — Sold by Chattering Chimps LLC. A 3 OZ packet will get you about 85 pieces of freeze dried fruity giggles. They are gluten and gelatin free and come in several fruity flavors, such as orange, lemon, and strawberry. Price: $7.99.
- eBay — Sold by Oddball Candy. With three packet sizes to choose from, you can get these chewy candies and get your dose of vitamins and minerals while enjoying the flavor. The candy comes with no sodium or cholesterol. Price: $8.95–$31.95.
- Amazon — Sold by Nerds. Each gummy cluster offers a mixture of fruity flavors with each bite. The candy comes in a resealable bag to keep them fresh for longer. Price: $3.98–$7.56.
Selling Freeze Dried Candy Successfully
The beauty of this product is that the online market is not too competitive, and there are no dominant brands you’ll need to go up against. One way to differentiate yourself from the competition is to offer a wider variety of flavors and candy types. The best way to do it is to use product sourcing tools, such as Alibaba, Guided Imports, and Global Sources.
How to Store Them
Storage will be one of the major stumbling blocks, but it’s nothing compared to other food products. In general, candy has a great shelf life, varying from six months to two years. Removing water makes them even more agreeable for storage – freeze dried candy can last up to 25 years.
The issue is, you need to store them properly. If the package is opened or damaged, the candy goes stale in about a month. To store freeze dried candy properly, you need to do the following:
- Keep the package airtight (use sealable bags, jars, or tin cans)
- Use oxygen absorbers
- Keep them cooled (refrigerate them below 70℉)
If this proves to be too much of a challenge, consider dropshipping.
Selling Freeze Dried Candy on Top Marketplaces
To be successful on top marketplaces and place better than the competition, you need to provide a variety of candy and make sure they’re properly stored. Storage might be an issue, but it’s important to keep them edible and healthy – you’re one faulty package away from a lawsuit.
Thanks for reviewing the Webretailer eCommerce Trends. Our aim is to provide insights into hot, trending products and services that online sellers should know about.
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