Grounding Sheets: Profits Ready for Lift-Off
This week is all about getting in touch with nature and finding natural alternatives to established products. Today, our trending product is grounding sheets, which are the latest trend in the world of bed covers.
What Is a Grounding Sheet?
When we sleep directly on the ground, our bodies absorb Earth’s natural electric charge and provide us with energy. That energy can have several health benefits, such as:
- Improved sleep,
- Reduced stress levels,
- Pain relief,
- Improved blood circulation,
- Reduced inflammations.
At least that’s the thought process. Note: we are not handing out any medical advice here.
Also called earthing sheets, grounding bed sheets use conductive material (often copper or silver) that allows the flow of electrons into your body. You might call it a gimmick, but people are buying into it, and retailers are making money. It could be time you joined the party.
There are a couple of niches that the product impacts. Furniture sellers can include grounding sheets as a nice addition to their bed inventory. If you’re a bedding retailer focusing on linen and sheets, this is a logical product you should offer.
Finally, if you’re in the natural product category, offering grounding sheets that connect people with nature is a perfect way to increase your sales.
Don’t know where to find suppliers of grounding sheets? Check out our reviews of the best product-sourcing tools and services available.
- Amazon: Sold by HappyGrounding. A 15-ft sheet made for queen-size beds. It’s made out of 95% cotton and 5% silver fiber. Price: $106.99
- eBay: Sold by Storeunstoppable. Combining cotton and silver, Conductive’s grounding sheet uses a connection cord to connect with Earth’s electrons. Price: $40.20
- Walmart: Sold by Pakasept. The sheet comes in a simple style, with a 90 x 35 inch size. The manufacturers suggest bare-skin contact with the product. Price: $50.93
PANBMAO Brand Grounding Fitted Sheet with Grounding Cord – Price: $107.89
OKEYFORTORY Grounding Sheet with Conductive Grounding Cable – Price: $119.99
MEIMING Grounding Fitted Sheet – Price: $119.99
JIUMIWA Grounding Fitted Bed Sheets – Price: $121.99
Bedding Industry Stats
According to Statista, bedding products are one of the best-selling products in the furniture business, just behind stationary sofas. In 2020, retail spending on bedding arrived at $17 billion, which is expected to grow to $20.9 billion by 2025.
|Target Audience||Male and female customers aged 30-45|
|Growth Percentage||236% in the last six months (Source: Exploding topics 2023)|
|Trending||Over 500 million views on TikTok|
If you want to explore similar trends, check out deodorant stones, perfect for people who want to use a chemical-free product that lets them get in touch with nature.