Tanning Gel: Instant Tan for Instant Profits

Are you one of those people who want to reap the benefits without putting in the work? Or do you just want a great tan but can’t deal with sitting in the sun? Well, today’s trending product is for you – a tanning gel that will give you a seaside look without having to leave your home.

Tanning gel featured image

Self-Tanning Gel for the Perfect Summer Look

The cosmetics business never disappoints when it comes to innovation. You have skin care products for every scenario imaginable, and then you have products that are there just for the looks. Tanning gel is one of them.

The torchbearer of this trend is Carroten’s Tanning Gel product, which amassed over 20 million views on TikTok. It blends various oils into one and offers instant results, making your skin highly tanned in a matter of days.

Ladies (and gents) no longer want to spend days and weeks frying in the sun, and you can now make their wishes come true, even if you source your products from a different manufacturer.

Seller Focus

The primary focus is, obviously, on cosmetics sellers. If you’re in the skin care niche, having a tanning gel in your portfolio is a no-brainer.

However, you can also benefit from the trend if you like to add seasonal products to your inventory. For many customers, tanning gel is an impulsive buy, and they might drop it in the cart while they’re browsing around for inflatable tanning pools. Seasonal summer retailers can spice up their offer with a well-marketed gel.

Product Pricing

  • eBay: Sold by Beautyneeds1. Nuskin’s INsta Glow self-tanning gel comes in a two-container packaging. Since it has a SPF 0, you need to combine it with sunscreen. Price: $50
  • Amazon: Sold by Amazon. Made by Australian Gold, the tanning gel comes in an 8-ounce bottle and is rich with oils and vitamins. It comes with a cocoa fragrance. Price: $5.47
  • Walmart: Sold by Huaxnn. EELHOE’s tanning gel provides an intensive brown look to your skin. Based on aloe vera and carrot oil, the gel is suitable for all skin types. Price: $10.23

More examples:

Carroten Gold Shimmer Tanning GelPrice: $21.13

Beauty by Earth Self TannerPrice: $34.99

Bro Glo Self Tanner for The BoysPrice: $29.00

Statistical Research

The global skin care revenue is about $155.6 billion in 2023 and is projected to hit $181.5 billion by 2027.

Skin care industry revenue worldwide

Target AudienceFemale customers aged 18-45.
Growth Percentage444% in the last six months.
TrendingSeasonal product that peaks in the summer months.

Examples of tanning gels:

Australian Gold Dark Tanning Accelerator Spray Gel

Carroten Gold Shimmer Tanning Gel

The Sicilian 200X Dark Black Bronzer Tanning Lotion

Beauty by Earth Self Tanner

Bro Glo Self Tanner for The Boys


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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