Tsubaki Hair Mask: Treatment for Hair and Low Profits

As long as there’s hair, there will be products made for hair health and volume. Today’s trending product is no different; it’s a hair mask made with a special oil extracted from a plant that grows only in East Asia.

Interest in the product has been on the rise for over a year now, but it’s yet to hit its peak. Now’s the perfect moment to jump on the bandwagon and add it to your portfolio. Here’s what you need to know.

Tsubaki hair mask featured image

What’s a Tsubaki Hair Mask?

A Tsubaki hair mask is a hair care product made using Tsubaki oil. The oil comes from a plant that is native to Korea, Japan, and China. Without going into Latin names for herbs and stones, all you need to know is that it’s an endemic plant rich in acids, vitamins, and other nutrients that are beneficial for hair health.

Using a Tsubaki hair mask, you can achieve:

  • Hair moisturization,
  • Hair shaft repair,
  • Improved shine,
  • Frizz control.

The product is perfect for people with frizzy, damaged, or dry hair. The mask helps nurture and revitalize the hair, leaving it soft, shiny, and more manageable.

SIMILAR: Hair wax stick

The primary brand in this trend is the Shiseido Tsubaki Premium Repair Hair Mask, but there are plenty of alternatives you can offer to your customers. Check out some of the best product-sourcing tools and services to help you find the perfect hair mask for your portfolio.

How to Use Tsubaki Hair Mask

To use the Tsubaki hair mask, you need to:

  1. Wash your hair with shampoo and conditioner,
  2. Drain some water off,
  3. Apply the mask (about 9g should be enough for shoulder-length hair),
  4. Massage and/or comb through with a wide-tooth comb,
  5. Rinse the mask off (you can let it sit or rinse immediately),
  6. Repeat twice a week.

Note: Contact your dermatologist regarding the treatment of your hair. Do not take this as medical advice.

SIMILAR: Sea salt spray

Seller Focus

This trend will fit right into the portfolio of a hair care seller. It’s a great opportunity to attract new customers and benefit from the social media trend. You can also offer the mask if you’re in the beauty and personal care industries as this product both accentuates someone’s look and repairs damaged hair.

Finally, consider adding the product to your inventory if you’re in the salon service products niche. You can find B2B customers by offering the mask to beauty parlors and hair stylists.

Shiseido Tsubaki Premium Repair Hair Mask: Pricing Examples and Alternatives

  • eBay: Sold by Vivomarket777. The Shiseido Tsubaki Premium Repair Hair Mask comes in a 180g box and ships from Tokyo, Japan. It’s the brand gaining the most traction on social media. Price: $25.40.
  • Amazon: Sold by WholesaleMidwest. Made by Fino, this hair mask comes in 16.22-ounce units and is a great solution for naturally dry and damaged hair. Price: $16.75.
  • Walmart: Sold by Rediscount. Lov’yc Professional Hair Mask combines Tsubaki oil and keratin to handle frizzy hair. The product is made in Spain. Price: $15.95.

Hair Care Industry Stats

The hair care industry is on a steady rise, with people increasingly more willing to invest in their hair health. While the market is dominated by female customers, men are also interested in these products, and you can create a unique angle for selling unisex Tsubaki masks.

The U.S. hair care market in 2023 managed to make a revenue of $13.44 billion, with projections showing the revenue will reach $14.24 billion by 2028.

The global industry is following the same trend. According to Statista, the global revenue will grow to $104.7 billion in 2028. You should definitely consider offering international shipping services and position yourself as a global supplier of hair care products.

Revenue of the hair care market in the U.S. 2018-2028

Target AudienceWomen and men who require hair care and treatment.
Growth PercentageThe interest in Tsubaki hair masks increased by an impressive 682% in the last six months. (Source: Exploding topics
TrendingThe product gained a lot of traction over the past year, especially on TikTok and Instagram.


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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