Whole Body Deodorant: Work Up Your Profits Odor-Free

Trends

Last updated March 7, 2024

ByMiloš Soro

Reading time 3 mins

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You have to hand it to the cosmetics industry. Whenever you think there’s nothing different personal care companies can offer, they always find a way. Today’s trending product illustrates that perfectly; it’s a whole body deodorant designed for more than your armpits.

The product is trending on social media and comes as a consequence of growing awareness of personal hygiene, wellness, and health-consciousness.

Deodorant for the Whole Body: What’s That?

Also called full-body deodorant, this product is designed to affect odor issues in multiple areas of your body. Unlike most that focus only on underarm odor, whole body deodorants work on unwanted odors on armpits, thighs, feet, privates, and any other body part that sweats.

Depending on the model, the deodorant can come in various forms and contain different ingredients:

SIMILAR: Deodorant stones

Lume Whole Body Deodorant: Market Leader

Currently, Lume Whole Body Deodorant is a standout in this niche, beating the likes of Dove, Secret, and Old Spice. Its product combines essential oils to remove odor across the body. The company advertises a 72-hour effect.

I’ve personally tested several and found Lume works best for me due to my sensitive skin, but the others were equally effective. In the end, it comes down to personal preference, and you should consider offering different brands to satisfy all your customers’ needs.

How to Use Lume Whole Body Deodorant

Using Lume Whole Body Deodorant is the same (or similar) experience as any other deodorant of the same form. Lume deodorants can be sticks, sprays, and creams. To use the cream version, you need to:

1. Make sure your skin is clean and dry,
2. Apply the cream to all desired areas of your body,
3. Rub the massage into the skin gently,
4. Reapply it after a shower or before physical activity.

The process is similar for all other forms.

Seller Focus

Whole body deodorants are a natural fit for any personal care seller with similar products. Consider promoting the product as more effective than similar items as it works on the whole body.

Retailers in the athletic gear niche can also refresh their inventory with these deodorants as an effective tool for body odor that comes from workouts and physical activities.

Finally, you can add a whole body deodorant to your portfolio if you’re in the travel and adventure niche, especially aiming at campers and backpacking enthusiasts who find it challenging to maintain their personal hygiene on the go.

Best Whole Body Deodorant: Pricing Examples

• Amazon: Sold by Lume Deodorant LLC. Lume Whole Body Deodorant is arguably the most popular product in this niche. It offers 72-hour odor control and a toasted coconut scent. It’s a cream deodorant. Price: $20.99.
• Walmart: Sold by Walmart. This deodorant from Native comes in the form of a spray. It’s unisex and promises 72-hour protection. It comes with a coconut and vanilla scent. Price: $13.97.
• eBay: Sold by Xweaxinfugs4. This time in the form of a stick, eBay offers a more affordable whole body deodorant with a lavender sage scent. It doesn’t contain aluminum or parabens. Price: $4.77.

Deodorant Market: What the Stats Say

The deodorant market has been on a steady rise for quite some time now, with the exception of 2020, when it dipped slightly. According to Statista, the deodorant market revenue globally stood at $23.74 billion in 2022, with projections showing that it will reach $30.58 billion in 2028.

It’s interesting to note that, when it comes to online sales of deodorants, mobile sales are more prevalent. We finished 2023 with 57% of online revenue coming from mobile devices, with that number expected to hit 64% by 2027. Keep this in mind when you optimize your listing for mobile users.