Get ‘Em to Buy, Buy More, Buy Again: Six Weapons of Buyer Influence
How do people buy online?
Do they carefully define all their requirements, search for a seller and product that ticks all the boxes, then make a purchase?
That would be logical. But the majority of buyers don’t buy that way – even though they may believe they do. We are anything but rational in many aspects of our lives, and shopping is no different.
In this post, I set out the six behaviours hard-wired into our brains – actually programmed by evolution – that are immensely influential in buyer psychology. You can use them to be a much more effective seller.
Twelve Tips For Your Product Sourcing Strategy
“What’s the best thing to sell?” is a question I hear from many new marketplace sellers.
It’s a reasonable question to ask, but it can’t be answered directly. There is no “best thing to sell”, but many – depending on the seller, competition, location, timing and many more factors. Finding things to sell – sourcing inventory – is an activity that’s different for every seller.
With that in mind, here are twelve tips from ecommerce experts around the world to help you shape that activity, and develop your own product sourcing strategy.
Why You Should Stop Hankering After Your Own Web Store
“I just need to get selling on my own website – there’s no eBay fees, no feedback system – I’ll save so much I could even set my prices lower to bring the buyers in!”
Have you ever thought that? Or heard other sellers say it? I’ve heard it many times, and don’t question that there are advantages to having your own independent web store.
But there are many differences between selling on the marketplaces, and selling through your own store. The marketplaces have the advantage in almost all of them. In this post I’ll explain why most sellers should concentrate their efforts on the marketplaces, and tell you about the few cases where it still makes sense to go it alone.
World’s Top eBay Sellers: Cross-Border Trade
In February I published a list of eBay’s top 1,000 sellers worldwide, ranked by the volume of positive feedback gained in the last six months.
It was the first new research into eBay’s highest-volume sellers since 2008, and it got a lot of people talking! The scale of cross-border trade, particularly direct selling from China, was a surprise to many.
Here are some of the most interesting reactions to the research, and some new analysis of the data on cross-border trade.
Feedback & Reputation: The Ultimate Guide
In this post I’ll take an in-depth look at the seller feedback, reputation and performance systems on eBay and Amazon. I’ll cover how they work, why feedback matters, and how to be efficient at managing and improving your reputation as a seller.