5 Tips to Optimize your Cross-Border Sales

OFX’s Hamish Muress offers top tips to help fuel your international sales and bring more of your cash home

This post is by Hamish Muress, Senior Business Development Manager at OFX, a global payments company that offers specialized support and service for online sellers.

Cross-border ecommerce has been building momentum for several years now and shows no signs of slowing down. Without the traditional bricks-and-mortar hurdles of going global, more countries than ever are leveraging the ecommerce trend, while consumer trust in buying international goods strengthens.

Estimates by BI Intelligence state that global cross-border ecommerce will generate in excess of $1 trillion in sales for retailers by 2021. Ecommerce businesses, particularly marketplace sellers, are increasingly offering their products globally.

Cross-border trade comes with its own challenges though, from understanding overseas markets to currency conversion. These expert tips should help you overcome barriers and give a solid foundation for cracking overseas markets as an online seller.

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

see Multichannel Management

Selling across borders?

see International Selling

Making delivery more efficient?

see Shipping & Fulfillment

Automating your pricing?

see Pricing & Repricing

Researching products to sell?

see Product Sourcing

Working on your reputation?

see Feedback & Reviews and Customer Support

Looking for outside help?

see Outsourcing & Services

Improving your finances?

see Accounting & Taxes and Cash Flow & Loans

Starting to sell independently?

see Online Stores & Social Media

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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How to Buy and Sell Websites Like a Professional Flipper

Finding, fixing and “flipping” web-based businesses can be a profitable strategy, says Victoria Duff. Here’s how the professionals do it.

This post is by Victoria Duff, a web business mergers and acquisitions broker with Latona’s LLC. Victoria works with both institutional and individual buyers and sellers of established and profitable online businesses, including ecommerce, SaaS providers and blogs.

My job, brokering web-businesses at Latona’s, means I work with a lot of website flippers. I sell them small web businesses and I broker the sale of their completed projects – hopefully, large and profitable ones.

I see a fairly even split between the number of professional flippers looking for their next projects and the inexperienced wannabes who have been lured by tales of huge profits. The number of wannabe website flippers grows yearly. Most have no practical experience in flipping of any kind and need some detailed advice – which is why I am writing this article.

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Should I Keep My Vendor Account, When Selling on Amazon Marketplace?

Matthew Ferguson explains a couple of cunning tactics you can use with Amazon Vendor to benefit your marketplace selling account

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt,

I have a small company and we’ve been selling on Amazon for about a year. We have used Amazon Vendor in the past, but have now opened a Seller account.

We’ve been wondering if we still need a Vendor account since moving to FBA as a marketplace seller.

Should we be worried about damaging our product listings? Do you have any suggestions for us on what to do with these accounts, or if we need them? Which is better?

We sell boating accessories, parts and clothing mostly.

— Mike, San Francisco.

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