Avoid Amazon Price Wars with the Game Theory Repricer: Seller Snap

Game theory turns repricing into a strategic battle, pitting you against your competitors to find a market equilibrium, not a race to the bottom

Repricing isn’t a new concept to marketplace sellers. Many sellers use automatic pricing tools, particularly on Amazon, to make sure that they are charging a competitive price and winning a share of the Buy Box.

But this isn’t without its drawbacks. Existing repricers, whether they are rules-based or algorithmic, are known for driving prices downwards. Why? Because they tend to treat repricing too simply, seeing it as an arms race, so instead of one seller with the best price “winning”, all prices are driven down and everybody loses.

Seller snap is a new tool on the market, that takes the innovative approach of applying mathematical game theory to the problem of Amazon marketplace repricing. This provides a way to treat pricing as a strategic game between players, with the goal of finding a balance or equilibrium, instead of a battle to the death with only one winner.

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

see Multichannel Management

Selling across borders?

see International Selling

Making delivery more efficient?

see Shipping & Fulfillment

Automating your pricing?

see Pricing & Repricing

Researching products to sell?

see Product Sourcing

Working on your reputation?

see Feedback & Reputation

Looking for outside help?

see Outsourcing & Services

Improving your finances?

see Financial Management

Starting to sell independently?

see Online Stores & Social Media

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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Selling on Amazon Europe: The Definitive Guide For U.S. Sellers

From importing products to managing VAT, David Barry looks at the key issues for U.S. sellers wanting to sell on Amazon Europe.

This post is by David Barry, co-founder of AMZ Europe. David and the AMZ Europe team offer a turnkey service that helps sellers successfully launch their business on Amazon Europe.

Selling on Amazon’s European marketplaces is tough for U.S. sellers. There’s VAT to deal with, different currencies, different languages and the small matter of getting your stock into Europe. But if you successfully overcome these challenges, expanding to Amazon Europe can be the best option for U.S. sellers looking to grow their business internationally.

Why? Because it is Amazon’s biggest international market. In 2016, Germany and the UK accounted for more than half of Amazon’s international sales. This could increase over the coming years, with the latest UNCTAD ecommerce index suggesting that online sales in Europe are primed for significant growth. The UK and Germany are ranked in the top ten of the index, while the U.S. was placed 26th.

The EU also offers favorable market conditions to sellers, with more potential customers and fewer sellers than the U.S. This means that businesses who sell on Amazon Europe have a great opportunity to gain a large market share.

Let’s examine the key issues for sellers who want to expand to Europe.

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Amazon Seller Tools and Services: The Essential Guide

From repricers to managing feedback and using consultants, Alex Knight explains the different Amazon seller tools and services available.

Amazon Seller Tools

Selling on Amazon is hard. The level of competition and the number of hoops that Amazon want sellers to jump through make it almost impossible to survive without automating and optimizing some parts of the process.

Luckily there are tools and services that can help with almost every stage. Whether you’re just launching your product, sending stock to FBA or trying to get your Amazon account back after a suspension, there’s something in the directory for you.

In this post, I’ll be walking you through the Amazon Selling category of the Web Retailer directory, explaining what tools there are for Amazon sellers in each section and how you can benefit from using them.

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