Avoid Amazon Price Wars with the Game Theory Repricer: Seller Snap

Game theory turns repricing into a strategic battle, pitting you against your competitors to find a market equilibrium, not a race to the bottom

Repricing isn’t a new concept to marketplace sellers. Many sellers use automatic pricing tools, particularly on Amazon, to make sure that they are charging a competitive price and winning a share of the Buy Box.

But this isn’t without its drawbacks. Existing repricers, whether they are rules-based or algorithmic, are known for driving prices downwards. Why? Because they tend to treat repricing too simply, seeing it as an arms race, so instead of one seller with the best price “winning”, all prices are driven down and everybody loses.

Seller snap is a new tool on the market, that takes the innovative approach of applying mathematical game theory to the problem of Amazon marketplace repricing. This provides a way to treat pricing as a strategic game between players, with the goal of finding a balance or equilibrium, instead of a battle to the death with only one winner.

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

see Multichannel Management

Selling across borders?

see International Selling

Making delivery more efficient?

see Shipping & Fulfillment

Automating your pricing?

see Pricing & Repricing

Researching products to sell?

see Product Sourcing

Working on your reputation?

see Feedback & Reputation

Looking for outside help?

see Outsourcing & Services

Improving your finances?

see Financial Management

Starting to sell independently?

see Online Stores & Social Media

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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Amazon Seller Tools and Services: The Essential Guide

From repricers to managing feedback and using consultants, Alex Knight explains the different Amazon seller tools and services available.

Amazon Seller Tools

Selling on Amazon is hard. The level of competition and the number of hoops that Amazon want sellers to jump through make it almost impossible to survive without automating and optimizing some parts of the process.

Luckily there are tools and services that can help with almost every stage. Whether you’re just launching your product, sending stock to FBA or trying to get your Amazon account back after a suspension, there’s something in the directory for you.

In this post, I’ll be walking you through the Amazon Selling category of the Web Retailer directory, explaining what tools there are for Amazon sellers in each section and how you can benefit from using them.

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How To Optimize Amazon PPC Campaigns and Find Untapped Keywords

Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential

This post is by Franz Jordan, CEO of Sellics, a powerful all-in-one tool that combines everything sellers need to be successful on Amazon.

Amazon Sponsored Products has proven to be a very effective channel for sellers and vendors looking to increase their sales velocity on Amazon. In 2016, the number of sellers using Amazon PPC globally doubled, while the number of clicks on PPC ads grew by over 150%. This growth has continued, as between second-quarter and third-quarter 2017, Amazon’s Sponsored Products ads grew by another 52%.

With more sellers leveraging Amazon PPC as part of their marketing strategy, it raises interesting questions about the market saturation of keywords on Amazon’s ad platform, and whether there still lies untapped potential for sellers to bid on lucrative keywords with a low cost-per-click (CPC). After all, bidding on keywords with negligible competition means you are driving very low-cost traffic to your products.

As an Amazon seller, you need to ask yourself how you can take advantage of the current PPC landscape to (a) lower your overall CPC and (b) leverage the untapped keyword potential in Sponsored Products to buy more traffic for your products at a low cost.

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