Repricing Tools: An Amazon Seller’s Top Ten Myths
This post is by Todd Ryan, a Florida-based IT manager who has been selling online since 1999. He currently concentrates on the Amazon marketplace, growing 100% year-on-year and employing three people in the business. Todd uses a range of applications, including automated repricing software since 2012. He has tested more than a dozen repricers in the sub-$500 per month range including RepriceIt, Appeagle, Sellery, ChannelMAX and BQool, and regularly advises other sellers on repricing.
For an up-to-date list of repricers, with reviews, see the repricing category in the Web Retailer directory.
On the Amazon Marketplace, the Buy Box reigns supreme. Almost all sales go to the seller who is “in the Buy Box”. Few buyers even realize that they can choose to buy from another merchant, because it’s an integral part of the experience to trust that Amazon has already found the best offer for you.
So as a seller, you really need to “win” the Buy Box to make sales, and one of the most important factors in deciding who wins is price. For better or worse, price also happens to be a factor that you, as a seller, have complete control over. By regularly adjusting prices you can potentially make a huge difference to your sales.
It’s quite common now for Amazon sellers to use automated pricing tools, and dozens of repricers have sprung up in recent years to meet that need. Most repricing tools use preset rules and algorithms to frequently adjust prices.
However, there are still many sellers who are wary of repricers, for a variety of reasons – some of which are way off the mark! In this post, I will tackle the most common myths I hear about repricing. I’ll try to pick apart the reality from the myth, and address the biggest concerns which sellers often have.
Protecting Your Amazon Business: Tips From an Insider
This post is by Peter Kearns, Feedvisor‘s Director of Customer Success for the US West Coast. Peter has more than 15 years of experience working with businesses in advertising, marketing, and ecommerce – specifically the Amazon Marketplace. Prior to Feedvisor, Peter held positions at Amazon in strategic sales and sales leadership on the Seller Services team. He has helped hundreds of sellers launch on Amazon, generating more than $165 million (and counting) in sales.
Are you an Amazon seller who has been recently suspended? Or have you received warnings about suspension? Are you unsure what to do next or how you even got to this point?
Selling on Amazon can be tricky. However, the right knowledge about Amazon’s policies and violations, combined with strategies for preventing suspension, can help you save your business.
Amazon has more than 270 million customers and is the most trusted brand worldwide. The retail giant has built this vast customer base and exceptional reputation because of high quality service it provides. As a result, Amazon has very little patience for sellers that offer poor shopping experiences.
Many sellers have received a warning or faced account suspension at one point or another, due to performance violations or customer complaints. Amazon isn’t shy about policing these issues even for its top sellers. Suspensions are not rare – they can happen at a moment’s notice – and often Amazon will give you very little detail as to the reason behind your suspension.
The Online Sellers’ Definitive Guide to Outsourcing
This post is by James Thomson, Partner of Buybox Experts, a consultancy supporting brands selling on Amazon and other marketplaces. James is also president of PROSPER Show, a continuing education conference focused on developing training and best-practice materials for early-stage online sellers.
First, the good news: Your ecommerce business continues to grow at a rapid pace.
Now, the bad news: Every month, you find yourself busier and busier managing operational issues like office staffing, your warehouse, customer inquiries, and product returns. With each passing month, you have less time to spend on building your catalog of desirable products, and on absorbing and integrating customer feedback into your new product development.
For large sellers that have hit the point in their daily grind that they are so busy working in their business that they don’t have time to work on their business, it’s definitely time to re-evaluate.
There will be a trigger point soon – maybe a new entrant eats away at a profitable segment of your customer base, or your warehouse gets so busy that orders start falling behind, or your family life is starting to suffer so much that you realize you must make a change! Now what?!
International Ecommerce: My Top Ten Myths
This post is by Matthew Ferguson, Customer Success Manager at Volo, a provider of technology and services to some of the world’s largest marketplace sellers. Matthew worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London. For the last five years he has been helping ecommerce businesses expand their domestic and European cross-border sales, and explore new global markets.
There is no doubt that international ecommerce – selling to customers outside your own country – is one of the most complex and challenging aspects of selling online.
I can’t make it less complex for you than it really is (although I would love to do that if I could!) but I can highlight some of the areas that, in my experience, many sellers misunderstand.
So here are my top ten myths about international ecommerce, covering strategy, translation, returns, taxes and duties, passive versus active selling, selling to Europe, shipping and more.
I hope you find it useful, and would be happy to answer any questions you have in the comments below.
20 Years in eBay Software: An Interview with SixBit’s John Slocum
Way back in 1997, John Slocum created the very first software tool for eBay sellers: AuctionAssistant.
Over the past twenty years John has not wavered from his niche of creating desktop-based, feature-rich software for eBay sellers.
After eBay bought his first company in 1999, John spent ten years writing software as an eBay employee. When eBay let John and his team go in 2009, John set up his own company again and carried on writing software for eBay sellers.
That company is SixBit, and it’s going strong today. With nearly twenty years in the business, John’s history and knowledge of eBay, and software for online sellers, is unsurpassed.
Now, surrounded by so many cloud-based applications fighting for users, SixBit has held firm as a desktop tool for eBay sellers. But, in a way, that’s coming to an end – because SixBit is adding support for selling on the Amazon marketplace too.
I caught up with John to find out more about his long and remarkable history with eBay. I wanted to find out why he started down this path in the beginning, why he still prefers desktop-based software, and why SixBit is now adding support for eBay’s biggest rival.