5 Tips to Optimize your Cross-Border Sales

OFX’s Hamish Muress offers top tips to help fuel your international sales and bring more of your cash home

This post is by Hamish Muress, Senior Business Development Manager at OFX, a global payments company that offers specialized support and service for online sellers.

Cross-border ecommerce has been building momentum for several years now and shows no signs of slowing down. Without the traditional bricks-and-mortar hurdles of going global, more countries than ever are leveraging the ecommerce trend, while consumer trust in buying international goods strengthens.

Estimates by BI Intelligence state that global cross-border ecommerce will generate in excess of $1 trillion in sales for retailers by 2021. Ecommerce businesses, particularly marketplace sellers, are increasingly offering their products globally.

Cross-border trade comes with its own challenges though, from understanding overseas markets to currency conversion. These expert tips should help you overcome barriers and give a solid foundation for cracking overseas markets as an online seller.

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

see Multichannel Management

Selling across borders?

see International Selling

Making delivery more efficient?

see Shipping & Fulfillment

Automating your pricing?

see Pricing & Repricing

Researching products to sell?

see Product Sourcing

Working on your reputation?

see Feedback & Reviews and Customer Support

Looking for outside help?

see Outsourcing & Services

Improving your finances?

see Accounting & Taxes and Cash Flow & Loans

Starting to sell independently?

see Online Stores & Social Media

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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The Best Free Amazon Keyword and Product Research Tools

Alex Knight walks us through the best FREE research software Amazon sellers can use to help their sourcing and marketing efforts

Earlier this year, I did some research on the best free eBay selling tools to help me sell a rather gnarly collection of gnomes. This process made me realize just how useful free tools can be for online sellers and I was keen to provide our readers with an Amazon equivalent. So, I donned my deerstalker hat and began tracking down some useful free tools for Amazon sellers.

I focused my search on tools specifically made for sellers. This excludes software like CamelCamelCamel and Keepa. While they are undoubtedly useful pricing tracking tools, they are essentially shopper-focused. Instead, I’ve included tools that provide Amazon marketplace research data, whether that’s in the form of keywords people are searching for, sales estimates or pricing advice.

All the tools included in this article are free to use. By this, I don’t mean that they offer a free trial for a few days, and then make you spend your hard-earned bucks. These tools all have “free forever” versions where you can access the same features, day after day, without ever being asked to pay.

For each tool I’ve identified what it does, how it works and why you might want to use it. There is also a walkthrough video so you can see each tool in action.

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The Truth About Backend Keyword Search Indexing on Amazon

Is there really a hard limit on Amazon listing “backend” search terms? Anthony Lee has the definitive answer on limits and a lot more.

This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.

If you sell on Amazon, particularly if you sell your own brands, you’ve undoubtedly been affected by the most recent change in the indexing of your listings’ search terms (commonly referred to as “hidden” or “backend” keywords).

Backend keywords are set in Seller Central, and don’t show visibly to buyers. In theory, they should lead to your product appearing in search results, just like the other words in your listing, such as those in the title and description (much more on that later).

However, there has been recent debate about how these terms are included in Amazon’s search index. How many are actually used when deciding whether your product is relevant to a customer’s search?

Anecdotes are rampant across forums and seller groups, telling tales of woe about decreasing listing views.The general consensus is that the number of search term characters that are indexed has decreased dramatically.

But there has been no official update from Amazon, or statements to explain how sellers should now optimize their keywords. Instead, there’s just a lot of the same ambiguous and inaccurate advice. To make matters worse, in typical Seller Central fashion, Amazon’s own support staff are giving out old information, or apparently just making it up as they go.

For this post, we’ve researched how Amazon really indexes backend keywords. I’ll put the record straight on a number of points, so you can make the best use of search keywords in your own listings.

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