Amazon Prime Day Statistics: Global Data

Amazon Prime Day, seen as a summer Black Friday by many, is a two-day event of personalized offers and discounts for Amazon Prime members. During the event last year, Amazon raised $1 billion in sales. Don’t miss out on this year’s Prime Day and check out how to position yourself to make the most profit.

Prime Day History

In 2015, Amazon decided to mark its 20th anniversary by holding a special event with a number of sales and promotions available only to Amazon Prime members. The company marketed it as a day of “more deals than Black Friday.”

Initially, it was a 24-hour event that didn’t go down too well, as most of the items on sale were ones that were not in high demand. Despite the relatively unsuccessful beginning, Amazon Prime Day grew each year. Now, eight years later, Amazon Prime Day is a two-day event that many, in fact, view as a summer Black Friday.

With this year’s Prime Day just around the corner (July 11-12, 2023), we’ll take a look at the event’s prior success and how you, as an online retailer, can benefit.

Amazon Prime Day Sales

As we already mentioned, the first Prime Day wasn’t a huge success, generating under $1 billion in sales. This may sound like a lot, but that’s less than an average day on Amazon. That number grew steadily and, as expected, increased significantly in 2019 when the company prolonged the event to two days. In 2022, Prime Day sales reached $12 billion.

Amazon Prime Day Sales Stat

According to a Numerator survey, the reasoning behind Prime Day purchases was as follows:

Types of PurchaseShare of Respondents
“Items for myself or my household”60%
“Everyday goods I’d be buying anyways”27%
“Large ticket items I’d purchase only on sale”20%
“Gifts for non-holiday occasions”16%

Check out Amazon statistics for 2023 to learn everything you need to know to succeed in selling on this popular marketplace.

Selling During Prime Day

As an online retailer, Prime Day can be a great way to sell on Amazon successfully. Bear in mind that you’re not the only one looking to benefit from this event. You’ll need to do your best to promote your products and offer a competitive discount. If you need help with your marketing efforts, check out these Amazon marketing tools and services.

This is a great way to sell some of your more expensive products that don’t attract too many purchases otherwise. Still, that doesn’t mean you can flog anything. Unpopular items are unpopular even on Prime Day. But, many people buy items at discounted prices they wouldn’t have bought at the full price.

In 2022, household essentials and health & beauty were the two top-selling categories during Prime Day. Consumer electronics were also topping the list, so that’s something you should consider adding to your inventory to make the most out of the upcoming event. According to Statista, these were the top-selling categories:

Amazon Prime Day Best Selling Categories

Key Takeaways

Amazon Prime Day is an ever-growing sales event that rakes in billions of dollars every year. What started off as an anniversary celebration turned into a massive event that spans two days. With consumers paying for discounted items they wouldn’t normally buy, you can benefit from the event and make a great profit for the weekend.

If you have products from the best-selling categories, you’d be wise to make sure your items are available on Prime Day and dedicate special marketing efforts to it. Consider doing deals of the day and lightning deals and prepare your product pages to stand out. Good luck!

Frequently Asked Questions (FAQ)

No, Prime Day is not available throughout the globe. In 2022, the following countries participated:
  • Brazil,
  • Belgium,
  • Australia,
  • Portugal,
  • Austria,
  • the U.K.,
  • the U.S.,
  • Germany,
  • Luxembourg,
  • Japan,
  • Singapore,
  • Mexico,
  • the Netherlands,
  • Sweden,
  • Poland,
  • Italy,
  • Spain,
  • Canada,
  • France,
  • China.
The list is expected to stay the same in 2023.

While it started off slowly, Amazon Prime Day grew each year and has become successful over the years. Many customers see it as a summer Black Friday. In 2022, the company reached $12 billion in sales during the two-day event.

With over 200 million Prime subscribers, Amazon has a lot of reasons to continue organizing this Prime-only event. With the two-day event generating $12 billion in sales last year, a $1-billion increase from the previous year, it’s safe to assume that Amazon will make even more revenue in 2023. Online sales grew by 141% during Prime Day.

Last year’s Prime Day was the biggest ever. Around 300 million items were sold, with Prime members saving over $1.7 billion on discounts. Since the event has been on the steady rise since its inception, many experts (and laymen) estimate that 2023 Prime Day will surpass last year’s one.

Prime Day is a two-day event, usually during a weekend in July, during which Amazon offers deals and discounts exclusively to Prime members. During the event, there are lightning deals (available for a short period of time), deals of the day (24-hour deals), and discounts available throughout the event.

While we don’t know the exact number of people who made purchases during Prime Day 2022, we know that over 300 million items were bought globally during last year’s event. Every minute, people worldwide (from selected countries) ordered about 100,000 items.

The average purchase on Prime Day was $52.33 in 2021. With over 300 million items sold, around a third came from small- and medium-sized businesses. Amazon sellers accrued over $3 billion. Prime members ordered about 100,000 products every minute and managed to save around $1.7 billion on discounts.

The best-selling items globally were devices, consumer electronics, beauty, and home products. These include:
  • NuFACE products,
  • Apple Watch Series 7,
  • Rachael Ray kitchen essentials,
  • VTech toys.
In the United States, consumer electronics and household essentials were the best sellers.


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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