When is Amazon Prime Day 2023, and How Does It Work

With Amazon Prime Day deals being an annual shopping extravaganza, it’s essential to be aware of when this event will occur and how it functions. Upcoming Amazon Prime Day will be held on October 10 and 11, 2023. Check out this article to discover more about how the event works, including the types of offers available, membership requirements, and effective strategies to enhance your shopping spree.

What is Amazon Prime Day?

Prime Day is Amazon’s biggest sale event of the year. Amazon conducts two Prime Day events per year. It has some of the lowest prices on everything from tech and kitchen gadgets to clothing, books, and more. 

To take advantage of the huge savings on Prime Day, you need to be an Amazon Prime member. An annual Prime membership costs $139, but students can sign up for just $69. If you’ve never had a Prime account before, you can get a free 30-day trial to shop Prime Day.

The fun begins once you become a Prime member. Deals start at midnight PDT on Prime Day, and new flash sales launch throughout the 48-hour event. You can find discounts of up to 65% on fashion, appliances and more. Check out discounts from popular brands like Instant Pot, Roomba, Sony, and Levi’s. Amazon product listings like Echo, and Kindle are also hugely discounted.

MORE: How to sell on Amazon in 2023.

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 will be on Tuesday, October 10, through October 11.

As usual, the second Amazon Prime Day falls around mid-October, typically lasting two days. 

MORE: Prime day marketing ideas to maximize deals

What Are Invite-Only Prime Day Deals?

Invite-only prime day deals are deals available only to prime members. However, you will need to request an invite prior to the event to access these exclusive offerings. 

You can request an invite as early as three weeks before the event date. Some of the deals have extended invitation periods and others have limited ones. So be sure to stay updated on the deadlines to avoid missing out.

To request an invite:

  • Find an “Invite-Only Prime Deal” on the Deals page. 
  • Navigate to the product detail page and select “Request Invite.”
  • If you are not a Prime member, you will have to sign up for Prime to be able to request an invite. In the latter part of this article, you’ll see detailed steps on how you can sign up.
  • After requesting an invite, you will receive an email notification confirming you requested an invite. The confirmation will be sent to the email address on your Amazon account. If you don’t have one there yet, go to ‘Your Account’ and ‘Login and Security’ and add one.

If you’re invited to purchase a product, you will receive a mobile push notification or an email during the event. And if you are not selected to participate, you will also be notified. 

MORE: How to prepare for Prime Day

What Are The Best Early Prime Day Deals

Amazon Prime Day usually features some of the best deals of the year on popular products. Here are some of the categories you can expect major markdowns and bargains on during Prime Day 2023:

Tech Gadgets

Tech Gadgets

Prime Day always offers big savings on the latest tech, like wireless headphones, smart speakers, laptops, tablets, streaming devices, and more. Look for brands like Apple, Bose, Beats, HP, Dell, Fire TV, and of course, Amazon’s devices like Echo speakers, Fire tablets, and the Kindle e-reader.

For the best laptop deals, click here.

For the best home audio, click here.

MORE: Shopify vs. Amazon

Home Goods

Home Goods

Need to freshen up your living space? Prime Day has amazing deals on home appliances, such as air purifiers, cord organisers, kitchen appliances, bedding, furniture, clothes, light bulbs, accessories and more.  Top brands like Instant Pot, iRobot, Lefant and Jassy frequently run promotions during Prime Day.

For the best laptop deals, click here

For the best home audio, click here

Subscription Services

If you want to try out streaming music, video, audiobooks or gaming services, Prime Day is the time. Amazon often offers discounted subscription rates or free trials for services like Amazon Music Unlimited, Kindle Unlimited, Audible, and Amazon Prime Video Channels. You can also find deals on meal kits, and products from companies like HelloFresh, Blue Apron, and KitchedAid.

Now, we have established a few of the categories you can find the best deals, here are some of the best early Prime Day deals: 

  • Jewelry

Elevate your fashion with discounted jewelry deals on Amazon. From Rose gold plated necklaces to quality Sterling Silver, and Diamond Studs, there’s an ornament for you.

For the best jewelry deals, click here.

  • Amazon Devices 

Explore a range of Amazon devices, such as eero mesh WiFi routers, Amazon Luna Gaming, Ring Video Doorbell Pro, and many more with discounted prices starting from $99.00.

For the best deal, click here.

  • School and College Deals 

Looking for good school and college deals? Amazon prime day deals got you covered. You can enjoy massive discounts on school supplies, toiletries, and electronics like Ninja MC1001 Foodi Possible Cooker, LEVOIT Tower Fan 36 inches.

For the best school supplies deal, click here

  • Small Business Deals 

Amazon Prime Day also offers mouthwatering discounts on small business deals including cotton paradise bath rug, smart design multi-tier ovens, air purifiers and more.

For the best small business deal, click here

There are more juicy deals to be updated. So get ready to shop and save on early Prime Day deals! Check the Gold Box Deals page on Amazon throughout the event for flash deals and browse the hundreds of Lightning Deals dropping every few minutes. The best bargains won’t last long, so when you see a price you like, it’s advisable to buy it quickly.

MORE: 10 Reasons To Start Selling On Amazon in 2023.

How to Sign up for Amazon Prime

To take advantage of Amazon Prime Day deals, you must have an Amazon Prime membership. Otherwise, you will need to sign up. Here’s how to sign up:

  • Visit amazon.com/prime: Head to Amazon’s Prime membership page to start your 30-day free trial or purchase an annual membership.
  • Choose your plan: Select the monthly plan at $14.99/month or the annual plan at $139/year. The annual plan saves you $40.88/year. As a student, you can get Prime for just $7.49/month.
  • Enter your payment info: Provide your credit/debit card number, expiration date, and CVV code to start your free trial or pay for your membership.
  • Set up your account: Enter your email address, create a password and any other requested info to finish setting up your Prime account.
Set up your account

Once your account is set up, you’ll have access to free 2-day shipping on millions of items, unlimited streaming of movies, TV shows, music and more with Prime Video and Prime Music. You’ll also get exclusive deals and discounts on Amazon devices, unlimited photo storage, exclusive streaming and gaming content, and much more.

To cancel your Prime membership anytime, go to ‘Manage Your Prime Membership‘ in your Amazon account. But with all the benefits of Prime, you won’t want to.

MORE: Amazon Statistics.

Amazon Prime Day Shopping Tips and Tricks

When Prime Day rolls around, you’ll want to be prepared to take advantage of the best deals. Here are some tips and tricks to help you shop like a pro:

1. Make a Wish List

Before Prime Day begins, add items you’re interested into your Amazon wish list or shopping cart. You may want to bookmark Amazon’s Prime Day landing page for easy reference. You may also want to set alerts for these items on the Amazon Prime App and allow notifications. This way, you will receive updates on the sales you are interested in.

2. Check for Coupons

Search online for promo codes and coupons to save even more on Prime Day deals. Retailers like RetailMeNot and Slickdeals often have codes for Amazon and specific product categories.

3. Set a Budget

It’s easy to get carried away with so many tempting deals. Decide how much you can afford to spend on Prime Day and stick to it. Only buy what you need and have wanted for a while.

MORE: How to handle returns and refunds

4. Track Prices

Price Checker 2.0 or Keepa are excellent price tracker software solutions you can use to see the price history of products you want. That way, you’ll know if the Prime Day deal is actually the lowest price or if it’s been lower in the recent past. You may decide to wait for another sale.

5. Look for Alternative Bundles

Sometimes buying a product bundle on Prime Day can save you more than buying items individually. But check the total price against buying single items—the bundle isn’t always the better deal. You may find lower prices on single products from different sellers.

MORE: How to Sell on Amazon Prime

Who Are Amazon Prime Day Rivals?

Amazon Prime Day brings a lot of competition from rival retailers trying to get in on the sales action. Some of the biggest contenders are:

1. Walmart

Walmart often runs a special  Holiday Kickoff event to compete with Prime Day. Popular stuff that sells at Walmart during this promo is typically clearance items on everything from TVs and laptops to home goods and clothing. The Holiday Kickoff runs from October 9 to 12 online.

2. Target

Target’s not one to miss out on a major retail event. This year you can expect deals to run from the 1 to 7 October during Target’s Circle Week. Check out discounts for items such as electronics, home or apparel and more.

3. Best Buy

Although Best Buy hasn’t announced an official clearance or sale (yet), they are offering a lot of discounts electronics, appliances and more. Best Buy also offers additional perks like free shipping, price matching, and the ability to see, touch, and test out products in their stores before you buy. For electronics, they give Amazon a run for their money.

MORE: Amazon FBA

Key Takeaways

The best way to ensure you get the most out of Prime Day is to sign up for a free 30-day trial of Amazon Prime if you’re not already a member. That way, you can access all the exclusive Prime Day deals and offers. It pays to shop around at different retailers to compare prices and ensure you get the best offer.

While Amazon has some unbeatable deals, their rivals can save you a bundle on Prime Day and year-round. Keep your options open, and your wallet will thank you. Happy deal hunting and savings snatching.

Frequently Asked Questions (FAQ)

The next Amazon Prime Day will happen on October 10th and 11th 2023. The event will run for 48h, exclusive to Amazon Prime members.

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members, offering a vast array of discounts and deals across a variety of product categories. The event typically lasts for 48 hours, during which members can take advantage of limited-time offers, Lightning Deals, and exclusive promotions. Shoppers can find discounts on electronics, home goods, fashion, digital content, and more. To participate, customers need to have an active Prime membership.

Amazon Prime Day runs twice per year. The first event was held in July, and the second is in October.


Adaline Lefe Mary John

Adaline Lefe Mary John

A great researcher and creator, Adaline is responsible for planning and managing content for all our websites. She has over 10 years of experience in creating and managing content.

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