10 Reasons To Start Selling On Amazon In 2023


For decades, Amazon has been one of the most popular shopping destinations for consumers. In fact, nine out of ten online shoppers visit Amazon to purchase products on a monthly basis. 

And now that the company is selling more than half of all new items on the internet, it’s safe to say that this trend isn’t going away anytime soon. 

Check this chart below to get a picture of the e-commerce net sales of Amazon from 2014 to 2022:

net sales of Amazon

So, why not take advantage of this opportunity by selling your products through Amazon?

Here are ten reasons why you should start doing so in 2023:

Reasons to Sell on Amazon

Amazon is an Established and Trusted Platform

Heads Up!

Planning to sell on Amazon and want to know reviews of available seller tools, then head to our Amazon Seller Tools category page and find it out.

Amazon is a big platform, and it’s growing. It has more than 12 million products for sale that are available in countries around the world. This means you will have access to a vast audience of potential customers. 

There are more than 200 million Amazon Prime members around the world, which means there are plenty of people who shop on the site regularly and may be looking for your products right now! 

Plus, over half of all US shoppers start their product searches on Amazon before going elsewhere—that’s a lot of potential business right there! 

Amazon is perceived as a safe and secure place to shop, which means your products and brand will be trusted by consumers from the offset.

Amazon Prime Members Shop More

If you’re looking for a way to grow your business, Amazon is the place to be. As of 2021, there are more than 200 million Amazon Prime members around the world. 

Amazon Prime members enjoy many benefits, such as free next-day delivery, exclusive discounts, access to streaming platforms, and more. 

The majority of these consumers have an annual subscription to Prime and are likely to spend four times more on Amazon than non-Prime shoppers. This means that if you want your products in front of this segment of buyers, then selling on Amazon makes sense for you. 

Buy More Frequently

A 2018 study found that Amazon Prime members spend more on the platform, buy more frequently and are generally more loyal to Amazon than non-members.

Prime members are also 2 times as likely to buy multiple items when shopping on Amazon compared to non-prime members. 

And who can blame them? With free two-day shipping, Prime members have access to everything from paper towels to a new Kindle or mattress (and you can even get it same-day in some cities).

Prime Members Make Higher Purchases 

Prime Members are also much more likely to purchase higher-priced items than non-members. In fact, Prime Members spent an average of $1,400 per year on Amazon compared with $600 for non-members!

Amazon is not expecting the number of Prime subscriptions to slow down anytime soon. Check out these predictions for Amazon Prime user growth in the US over the next few years:

YearNumber of Users
2022157.4 million
2023161.7 million
2024165 million
2025168.3 million

Shoppers Start on Amazon with their Product Searches

Amazon is the most popular search engine for online shoppers. Millions of people use Amazon to find new products and compare prices with other retailers.

If your products are listed well, you have a huge opportunity to make sales before customers look into other options. Having descriptions and images well thought out will make product searches easier for customers. In fact, if your products have great reviews and fast shipping, many customers will hit “buy now” before exploring other options. This is due to the reliability and positive perception of Amazon.

Convert Traffic into Sales with Amazon Ads 

As you may know, Amazon is the largest eCommerce platform in the world, so you have access to many potential customers.

This is great news for you as a seller because it means there are millions of people who could potentially buy your products and services on Amazon. However, having access to a large audience doesn’t mean you will get sales from them. You need to be able to convert that traffic into sales.

Amazon Ads (formerly called Sponsored Products) is one way for sellers to reach new audiences and get more traffic for their products. It’s also an effective tool if you’re looking for new ideas on how best to promote your brand/product through paid advertising channels like Facebook Ads or Google Shopping Ads. 

Amazon Ads work similarly to PPC ads on Google, and setting them up is easy. Check out this guide on how to create Amazon Ads that meet your goals.

Sellers Who Use Fulfillment by Amazon (FBA) are Reporting Higher Conversions and More Sales Overall

Fulfillment by Amazon (FBA) is a service that lets you store your products in Amazon’s fulfillment centers. When a customer orders your products, they are shipped from the fulfillment center to your customer.

To take advantage of FBA, you need to ship your products to an Amazon warehouse and label them as FBA inventory. This will enable you to make changes on demand later down the road if necessary.

If you would rather not ship all of your inventory to an Amazon warehouse, then another option for selling on the platform is Seller Fulfilled Prime (SFP). This allows sellers who have a high volume of sales and product availability to opt out of storing their goods in Amazon’s warehouses. 

You can still receive free two-day shipping for Prime members on eligible items bought from their own websites and fulfilled through their own logistics systems. This is a much bigger benefit than just having access to a marketplace like eBay or Etsy!

Selling on Amazon is Quick and Easy

One of the best things about selling on Amazon is how easy it is. It only takes a few steps to get started, and once you’ve done that, your product will be ready to sell in no time at all. Here’s a quick rundown of what you need to do:

  • Sign up for an Amazon seller account (it’s free).
  • Create an individual or business listing for your product(s).
  • Add photos and details about your product(s), including price, size, color options, etc.

If you’re selling multiple items from one shop or websites like Etsy or eBay – don’t worry! You can connect those accounts with just a few clicks so that everything stays together in one place for easier management later on down the road.

Some of the most beneficial aspects of Amazon’s easy selling process include; 


Amazon will handle all of the logistics for you so that you can focus on growing your business. As mentioned, you don’t have to handle storage and packing. 

With Fulfillment by Amazon (FBA), Amazon handles storage, packing and shipping for you. This means that you can focus on selling more products instead of worrying about the logistics of storing inventory and fulfilling orders.

Brand Awareness

Amazon will also help you build your brand by promoting your products across their own platforms. This is done via paid advertising campaigns.  Your brand can also be promoted on third-party websites via organic search.

Free Selling Tools

The platform makes it easy to scale your business by providing access to millions of customers and offering tools that help you grow your sales. This can include product listings, Amazon’s Seller Central dashboard, customer reviews, and more.

Professional Seller Accounts are Free

You can sell and distribute your own products or existing products on a professional seller account for free. You can also sell other people’s products like books, DVDs, CDs, or even craft items. 

When selling your own branded product, it’s important to remember that you’ll need to have a UPC code assigned to the item before listing it on Amazon as some countries require this information.

Individual Seller Central 

The most basic level of seller account is called Individual Seller Central (ISC) and allows you to list items in one category with 50 units per month limit in physical products and unlimited items in digital downloads. 

You don’t pay any fees when you sign up for ISC but if you want more benefits from the platform such as being able to create listings with different variations like color/size options etc., then you need to upgrade your account type by paying an annual fee which varies based on what kind of plan suits your needs best.

An individual seller account allows discounts on shipping costs and special offers that aren’t available with free accounts; however, there are still some limitations on what types of promotions can be used. 

In addition to paying monthly subscription fees directly from their own bank accounts (i.e., not paid through Amazon), sellers using individual seller accounts must give up certain tax advantages in order for Amazon to handle their sales tax reporting requirements for them 

Professional Sellers

Professional Sellers have access to all benefits listed above plus the ability to use multiple shipping methods (such as flat rate boxes and ground shipping) which makes them eligible for better pricing than either individual sellers or non-professional ones.

Access to Helpful Resources and Free Tools

Once you sign up for Amazon Seller Central and get approved as a seller, you’ll have access to free tools and resources that will help you sell more of your products on Amazon.

The Amazon Seller App

The easiest way to manage your inventory on the go! The app allows you to manage your eCommerce businesses anywhere from the palm of your hand. 

The good news is that the app is completely free to use and enables you to easily manage reviews, feedback, inbox messages, orders and listings.

Amazon Seller Central

This is the main hub for all things related to selling on Amazon. It includes detailed information about sales data, product reviews, customer service tickets and much more. You can also see how other sellers are doing with their own listings right here in one place.

Seller Support

Need help getting started or finding out how something works? 

There are plenty of self-help articles available on Amazon. The seller support section has all the relevant contact information if you need additional assistance from an actual person. 

The online chat function is also very helpful for quick concerns and questions, and you can expect a speedy response.

Marketplace Web Service (MWS)

You can use MWS to manage your inventory on other marketplaces like eBay or Shopify. You’ll also be able to access customer information with new API access for third-party apps that link to your Amazon account. 

Tap into a Global Market

Your listings will be available to customers looking for your products from around the world. Amazon’s search engine is very good, but it can only show you results that are relevant to your location and language. 

If a customer in Japan is looking for a new suitcase, they may not come across yours if the only listings that are shown are those posted by people living near you.

If you sell on Amazon, you get access to a global marketplace where shoppers can find exactly what they want. That’s why so many people opt to sell on Amazon instead of through their own websites or eBay—because there are more options when it comes down to price and selection!

Amazon Sellers are Competitive

This is a great thing. The more sellers there are, the more competition you’ll have to deal with — but it’s also beneficial because it means that you’re entering an extremely competitive marketplace.

Amazon sellers are fiercely independent entrepreneurs. They want to do business in a way that doesn’t compromise their values or quality of life. Many started out selling on Amazon because they couldn’t find anything else that was as flexible and profitable. 

While others saw the potential for growth in selling used books online (which has since become one of their biggest sources of revenue). Regardless of why they got into eCommerce, most remain there because they enjoy running their own businesses and being independent of corporate structures.


As of 2019, Amazon is the largest eCommerce platform in the world. As mentioned, they have more than 200 million Prime Members and over 300 million active users. In fact, they have over 100 million active sellers! 

Even if you’re not yet ready to become an Amazon seller yourself, there are lots of other opportunities for growth on Amazon. You can use their FBA program to sell physical goods or services on Amazon for free and take advantage of their marketing tools that make it easier than ever before for your business to grow from there.

If you’re looking to expand your business, Amazon is a great place to do it. You can sell your own products or use Fulfillment by Amazon (FBA) and let Amazon handle everything – from shipping to customer service. 

With more than 200 million Prime members worldwide and hundreds of millions of unique monthly visitors, there’s no better platform than Amazon – so don’t wait any longer! 


Adaline Lefe Mary John

Adaline Lefe Mary John

A great researcher and creator, Adaline is responsible for planning and managing content for all our websites. She has over 10 years of experience in creating and managing content.

Show all posts from


Leave a Reply

Your email address will not be published. Comments are subject to our Terms of Use.
Please enter the correct answer below as a way to filter out some bots.