Amazon’s Revolutionary Palm-Scanning Payment, Nokia’s Lawsuits Against Amazon and More News

Hey folks! How’s your November starting out? The cold weather is slowly getting to us over here, but we’re still standing strong. This week, we come to you with news both good and bad, so make sure to check out the entire article and don’t miss out on anything important. Last week, there were a lot of interesting things going on as well. Did you manage to catch up on everything?

Today’s news is 1717 words.

Amazon’s Revolutionary Palm-Scanning Payment

Amazon is transforming the checkout experience with its innovative Amazon One palm-scanning technology, now in over 500 Whole Foods locations nationwide. 

After successful trials in Seattle, this biometric system has officially arrived in New York City, allowing customers to pay by simply hovering their palm over a reader. 

This Amazon palm payment streamlines the payment process by connecting directly to users’ Amazon Prime accounts and payment options. It also enhances security, with Amazon assuring encrypted data storage and no third-party sharing.

Palm-Scanning Payment

Users have the choice to enroll at the store or online, integrating various memberships for further convenience. While there’s a blend of good feelings and caution among users due to privacy implications, Amazon emphasizes the secure and private nature of the technology. 

The company is stating that it’s unable to perceive gender or race, and it requires an intentional palm gesture to function.

Despite initial skepticism, the ease and efficiency of Amazon One might just sway consumers. The question remains: Is biometric technology the next standard in retail, or is it an optional novelty? Amazon’s continued expansion of this tech may soon provide an answer.

What does it mean for eCommerce sellers?

The rollout of Amazon’s palm-scanning technology in Whole Foods could set a new standard for payment convenience, pushing eCommerce sellers to enhance their checkout processes and prioritize data security. 

As customers grow to expect such ease and rapidity in transactions, online sellers must adapt by possibly adopting similar technologies, strengthening omni-channel strategies, and ensuring customer data privacy to remain competitive in a market increasingly influenced by biometric advancements.

MORE: Amazon is starting to make all retailers sweat with their galloping advancements. If you’re an Amazon seller (or thinking of starting out), then make sure to check out our list of Amazon tools and services.

Big Retailer News

Nokia’s Lawsuits Against Amazon

In a striking move that underscores the high-stakes battle over intellectual property in the digital age, Nokia has launched a series of lawsuits against Amazon and HP. The accusations are serious. 

Nokia alleges that these companies have been using its patented technologies without permission. In particular, areas critical to the efficient delivery of high-quality video streaming. 

As the legal drama unfolds across multiple global fronts, the tech community watches with bated breath. These patented innovations are deeply embedded in Amazon’s renowned Prime and Twitch services, as well as the computing technology that powers HP’s devices.

Nokia’s chief licensing officer, Arvin Patel, has shone a light on the company’s attempts at negotiation, revealing a years-long dialogue with both Amazon and HP that ultimately bore no fruit. The conversations, aimed at reaching a licensing agreement, apparently hit a wall, prompting Nokia to take a stand in defense of its technological contributions. 

According to Patel, companies like Amazon and HP have reaped considerable benefits from Nokia’s research into video streaming. Yet, the refusal to formally acknowledge this through licensing agreements has led to a showdown where Nokia feels compelled to demand compensation through legal channels.

This courtroom confrontation isn’t a scenario Nokia wants to rush into. The brand clarifies that litigation is the path less traveled, with a preference for peaceful licensing resolutions. 

As Nokia squares off against Amazon and HP, the outcome may set significant precedents for how tech companies negotiate the use of shared technologies moving forward.

What does it mean for eCommerce sellers?

The ongoing legal tussle between Nokia and Amazon has notable repercussions for eCommerce sellers. Should Nokia triumph, Amazon might pass on any financial burdens to sellers, affecting their operational costs and the benefits of using Amazon’s Prime service. 

This litigation underscores the critical need for sellers to verify that their technology does not infringe on existing patents to avoid similar legal entanglements. 

MORE: Amazon A+ Content — All your questions answered.

True Religion’s Holiday Season to Remember

With an eye on dominating this year’s festive shopping frenzy, True Religion Apparel Inc. is gearing up for a holiday season to remember. After witnessing a phenomenal uptick in site visits this September, CEO Michael Buckley is betting big on their latest holiday endeavor. 

True Religion is rolling out a trendy holiday marketing blitz titled “Style is a Gift,” which is all about placing their denim at the top of everyone’s gift list.

The brand’s Chief Marketing Officer, Kristen D’Arcy, shines a spotlight on the crucial nature of Q4, where sales traditionally skyrocket, pinpointing why this year’s holiday marketing must hit harder and smarter. 

The campaign is teeming with a diverse cast of influencers, from the well-known to the up-and-coming. They will sprinkle a bit of True Religion magic across Instagram, showcasing the brand as the ultimate destination for holiday gifting. 

To dial up the interaction, the brand is also launching a meme generator, inviting fans to create and share their own branded memes, injecting humor and a personalized touch into the holiday cheer.

True Religion is stepping into the holiday season earlier than ever, armed with insights on early shopper behavior and search trends that suggest a split in consumer shopping patterns. 

This strategic early launch aims to capture the attention of gift-givers before the holiday buzz becomes a roar. As the brand repositions to attract a more mature audience, this fresh approach is already causing a significant stir online, with engagement levels soaring and anticipation building. 

D’Arcy hints at the palpable excitement turning into sales, with their social and direct traffic creating a virtuous cycle of buzz and business—the perfect storm for a record-breaking holiday haul.

What does it mean for eCommerce sellers?

For eCommerce sellers, the strategic moves by True Religion highlight key tactics for holiday success: starting early to capture market share, engaging customers through influencers and interactive marketing, closely observing consumer trends, and ensuring a strong omnichannel presence. 

Such an approach underscores the importance of innovation, targeted demographics, and adaptability, which can lead to increased traffic and sales during the competitive holiday shopping season.

MORE: Holiday season trends ideas.

Also in the News 

International Retailer News

Global Implications Over Weakened Yen

As the Japanese yen plummets to a 33-year low, breaking the 150 threshold against the US dollar, it has stirred a familiar tension in global finance. Japan’s government typically supports a weaker yen to bolster exports, but currency traders believe the devaluation is excessive. 

This standoff could send ripples across global markets, influencing economic relationships from Asia to the Americas.

In China, where the economy faces its own set of challenges, a devalued yuan might stabilize growth. However, the Chinese leadership is cautious, balancing the benefits of a weaker currency with the risks of international backlash and internal financial instability. 

The yen’s decline could offer China a subtle cue to devalue without attracting the same level of scrutiny from the global community, especially the United States, where bipartisan efforts are pushing for a tougher stance on Chinese economic policies.

The yen’s volatility extends its impact beyond Japan’s borders, affecting investment strategies worldwide due to Japan’s status as a major creditor nation. 

With the Bank of Japan’s massive quantitative easing program, the repercussions of a weakened yen are now more pronounced than ever, potentially leading to a destabilizing currency devaluation race in Asia. Japan’s monetary moves at this juncture are more critical than before and could indeed mark a significant shift in the global economic landscape.

What does it mean for eCommerce sellers?

The depreciation of the Japanese yen may impact eCommerce sellers significantly. It’s potentially lowering the cost of Japanese goods for international sellers and improving profit margins. 

On one hand, it can boost demand for Japanese products from buyers with stronger currencies, like the US dollar. On the other, it could also introduce exchange rate volatility, which could affect pricing strategies and increase the cost of imported goods and services paid for in foreign currencies. 

eCommerce operators must stay alert to these shifts, possibly re-evaluating their pricing, sourcing, and marketing expenditures to maintain profitability in a fluctuating currency environment.

MORE: Learn how to ship internationally the right way. 

Shein Acquires Missguided?

Just two months after claiming a significant stake in SPARC Group—the corporate overseer of Forever 21—SHEIN has flexed its acquisition muscles once again. 

The global fashion titan has taken under its wing the trendy fast-fashion brand Missguided, procuring all its intellectual property rights from the Frasers Group in the UK. While the exact figure involved in the transaction remains under wraps, the impact of this move is set to reverberate throughout the fashion industry.

With Missguided’s vibrant youth appeal and SHEIN’s supply chain agility, this acquisition promises to revitalize Missguided’s offerings on SHEIN’s global platform.

SHEIN’s partnership with ABG’s SPARC Group is not just expanding its brand influence. It is also demonstrating impressive market agility, as evidenced by a pop-up event in California that significantly boosted Forever 21’s sales. 

These collaborations signify a pivotal shift in SHEIN’s approach, which could extend beyond fashion to sectors such as home goods, indicating potential for unprecedented growth.

The acquisition represents SHEIN’s continued push to dominate the fast fashion industry, a sector where it has already surpassed competitors like Zara in annual sales. 

By incorporating Missguided into its innovative business model, SHEIN assures to streamline operations further, reduce logistical costs, and cement its status as a front-runner in the rapidly evolving world of digital fashion retail.

What does it mean for eCommerce sellers?

eCommerce sellers may need to adapt by finding new ways to be agile, consumer-centric, and innovative in their operations to thrive alongside powerhouses like SHEIN. Collaboration, leveraging social media for brand building, and utilizing data analytics for consumer insights could become more crucial strategies for independent retailers in the evolving digital marketplace.

Also in the News 

  • Why apparel makers are moving back to mainland China. SCMP.
  • China’s investment into their own SpaceX. Yahoo. 


For everyone 

Various dates: Amazon advertising’s global webinar program continues with 20+ webinars scheduled, covering Amazon Prime Day preparation, sponsored products, sponsored brands, reporting, optimization, and other tips. Learn more: Amazon.

For US sellers

December 6: Digital Marketing Panel. Learn more: Tinuiti.

For UK sellers

Various dates: Amazon advertising’s global webinar program continues with 20+ webinars scheduled, covering Amazon Prime Day preparation, sponsored products, sponsored brands, reporting, optimization, and other tips. Learn more: Amazon.


Dominika Kaminska

Dominika Kaminska

Amazing content you need, amazing content we deliver. Whether you need marketing, eCommerce, or news digest related to eCommerce, Dominika is here to guide you through it all. You will also find her in the top tips section, giving only top-notch advice.

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