10 Things You Probably Didn’t Know About Amazon

Amazon has firmly established itself as one of the world’s most successful businesses, from innovative technologies to captivating customer service and beyond. Whether you’re a regular customer or just curious about what makes Amazon tick, here are 10 facts about Amazon you probably didn’t know!


Amazon, the world’s largest online retailer, has come a long way since its humble beginnings as an online bookstore in the 1990s. 

Today, Amazon offers a vast array of products and services, from groceries to streaming video and music. The platform has become a household name in many countries around the world. 

But despite its massive size and widespread popularity, there are still many things about Amazon that many people don’t know.

In this blog, we’ll explore 10 things you probably didn’t know about Amazon, including its early days as an auction site, its plans for drone delivery, and its acquisition of Kiva Systems. 

We’ll also delve into Amazon’s affiliate program, the company’s growing number of users, and its impact on the retail industry. 

Whether you’re an avid Amazon shopper or simply curious about the company, there is sure to be something in this blog that you didn’t know before.

So, let’s get right into it!

Thing You Didn’t Know About Amazon

Amazon Accounts

Having an Amazon account opens up a world of possibilities for online shopping and accessing Amazon’s various services. 

An Amazon account gives you access to Amazon Prime, a membership program that offers free two-day shipping on eligible items, access to streaming of movies, TV shows, and music, and other benefits. 

With Amazon Fresh, users can also shop for groceries and have them delivered to their doorstep. In addition, Prime members have access to exclusive deals and early access to select lightning deals.

Easy Account Management

In addition to these services, having an Amazon account also makes it easier to keep track of your orders, save payment information, and manage your Amazon settings. 

With Amazon’s 1-Click ordering, you can place an order with just one click, making it even more convenient to shop on the site. 

And with the option to store multiple addresses in your account, you can have your purchases shipped to your home, office, or any other location that’s convenient for you. You can also manage your wish list, save items for later, and keep track of items you’ve previously ordered.

Connect with Other Users

Another benefit of having an Amazon account is the ability to connect with other Amazon users. 

You can follow your favorite brands and authors, write product reviews, and receive personalized recommendations based on your shopping history. This helps you discover new products and find the best deals.

Convenient Shopping

Overall, having an Amazon account makes online shopping quick, easy, and convenient, giving users access to a vast selection of products and services at their fingertips. 

Whether you’re looking to save money, stream your favorite shows and music, or have groceries delivered to your door, an Amazon account is a must-have for anyone looking to make the most of their shopping experience.

Amazon Affiliate Referrals

Amazon’s affiliate program, also known as Amazon Associates, allows users to earn money by referring friends and family to Amazon. 

Through the program, affiliates can earn a commission on sales generated from clicks on their unique affiliate links. The commission rate varies depending on the product category but can range from 4% to 10%.

How to Participate in Amazon’s Affiliate Program

To participate in the program, users simply sign up for a free Amazon Associates account and start promoting Amazon products on their website, blog, or social media channels. 

Affiliates can choose from a wide range of products to promote, and can use a variety of tools and resources to help them, including banners, links, and product previews.

When someone clicks on an affiliate’s link and makes a purchase on Amazon, the affiliate earns a commission on the sale. The commission is paid on a monthly basis and can be credited to the affiliate’s Amazon account or deposited directly into their bank account.

Free to Join

One of the benefits of the Amazon affiliate program is that it’s free to join, and there’s no minimum sales requirement. 

This means that anyone can participate, whether they’re a blogger, social media influencer, or just have a large network of friends and family. 

Additionally, Amazon’s vast selection of products and competitive commission rates make it an attractive option for affiliates looking to earn money through product referrals.

Consumer Intelligence Research Partners (CIRP)

Consumer Intelligence Research Partners (CIRP) is a market research firm that specializes in studying Amazon and its customers. CIRP provides valuable insights into the company’s business and the trends affecting the e-commerce industry.

Valuable Insights

CIRP’s research focuses on Amazon’s customers, including their behavior, demographics, and purchasing habits. This information provides valuable insights into the company’s growth and the factors that are driving it. 

For example, CIRP’s research has shown that Amazon Prime has a significant impact on customer behavior, with Prime customers spending more and shopping more frequently on Amazon compared to non-Prime customers.

In addition to studying Amazon’s customers, CIRP also provides insights into the company’s products and services, such as Amazon Prime Video and Amazon Music. 

This information helps companies better understand Amazon’s competitive position in the entertainment industry and the opportunities for growth in this market.

The Importance of CIRP’s Research

CIRP’s findings are widely cited in the media and are used by businesses, investors, and analysts to gain a deeper understanding of Amazon and the e-commerce industry. 

The firm’s research provides valuable insights into the company’s strengths, weaknesses, and growth potential, helping companies make informed decisions about their own business strategies.

In conclusion, Consumer Intelligence Research Partners (CIRP) is a valuable resource for anyone looking to gain a deeper understanding of Amazon and the e-commerce industry. With its focus on Amazon’s customers and products, CIRP provides valuable insights that help businesses make informed decisions about their own strategies.

Amazon Users

Amazon has a massive user base, with millions of customers around the world. Here are some surprising statistics about the number of Amazon users:

Number of Prime Members

Amazon Prime is the company’s subscription service that provides customers with a variety of benefits, including free two-day shipping, access to Prime Video and Prime Music, and more. 

According to a recent estimate, there are over 200 million Amazon Prime members worldwide. If you’re a seller looking to get your products in front of Prime members, be sure to check out our guide on how to sell on Amazon Prime!

Number of Amazon Users

Amazon does not publicly disclose the number of users on its platform. However, estimates suggest that the company has over 350 million active customer accounts worldwide.

Countries with the Largest Number of Amazon Users

The United States is home to the largest number of Amazon users, followed by India, Japan, and the United Kingdom. These countries represent some of Amazon’s biggest markets, and the company continues to invest in expanding its presence in these countries.

Demographics of Amazon Users

Amazon’s user base is diverse and includes people of all ages and backgrounds. However, the company’s research suggests that its users are typically affluent, educated, and tech-savvy, with a high level of disposable income.

These statistics highlight the massive scale of Amazon’s user base and the company’s dominance in the e-commerce industry. Amazon’s vast user base provides a significant advantage, as it allows the company to gather valuable data on customer behavior and preferences, and to quickly test and scale new products and services.

Auction Site

Before becoming the retail giant it is today, Amazon started out as an online auction site in 1995. Amazon’s early beginnings as an auction site provided customers with a platform to buy and sell items, similar to other online auction sites such as eBay.

Saw an Opportunity to Expand

However, Amazon soon realized that there was a huge opportunity to expand beyond auctions and into retail. 

In the late 1990s, Amazon began offering customers the ability to buy products directly from the company, rather than from other sellers. This marked the beginning of Amazon’s transition from an auction site to a full-fledged retail platform.

Expanded Offerings

Over the years, Amazon has continued to expand its product offerings, introducing new categories such as books, electronics, home goods, and more. 

The company has also invested heavily in developing new technologies and services, such as Amazon Prime, Amazon Web Services, and more, that have helped it to stay ahead of the competition.

Adapting to Changing Market

Today, Amazon is the world’s largest e-commerce platform, with millions of products and services available to customers around the world. The company’s evolution from an auction site to a retail giant is a testament to its ability to adapt to changing market conditions and to continuously innovate to meet the needs of its customers.

Delivering Amazon Packages

One of the key factors that sets Amazon apart from its competitors is its delivery network. Amazon offers a variety of delivery options to ensure that customers receive their packages as quickly and efficiently as possible. 

Here are some of the ways that Amazon delivers packages:

Traditional Shipping Methods

Amazon offers customers the option of standard shipping, which typically takes 5-8 business days for delivery. Customers can choose expedited shipping for an additional fee, which delivers packages in 2-3 business days.

Amazon Prime

Amazon Prime is the company’s subscription service that offers a variety of benefits, including free two-day shipping on eligible items. For Prime members, delivery is fast and convenient, with no additional shipping fees.

Amazon Fresh

Amazon Fresh is the company’s grocery delivery service, which allows customers to have fresh groceries and household essentials delivered to their door in as little as one hour. 

Amazon Fresh is available in select cities, and customers can choose from a wide selection of groceries, including fresh produce, dairy, meat, and more.

Drone Delivery

Amazon is also exploring the use of drones for package delivery. The company has been testing drone delivery in select areas, and plans to expand the service to more regions in the future. 

With drone delivery, packages can be delivered in 30 minutes or less, offering customers an even faster and more convenient delivery option.

These are just a few of the ways that Amazon delivers packages to customers. The company’s commitment to delivering packages quickly and efficiently has helped to establish it as one of the leading e-commerce platforms in the world. 

If you are trying to figure out what Amazon package inserts are allowed, check out our guide to learn more.

Amazon Mechanical Turk

Amazon Mechanical Turk (MTurk) is a platform that allows businesses and individuals to outsource small, paid tasks to a global workforce. The platform operates on a “micro-task” model, where tasks are broken down into smaller, manageable pieces and assigned to workers around the world.

MTurk was introduced in 2005 and has since become a popular platform for businesses and researchers looking to gather data, complete simple tasks, or access a large, on-demand workforce. 

Tasks on MTurk can range from data entry and image recognition to surveys and research studies.

How to Participate in MTurk

To participate in MTurk, workers must create an account and complete a series of qualifications. Once they have been approved, they can start working on tasks and earning money. 

Tasks on MTurk typically pay a few cents to a few dollars, and payments are made through Amazon’s secure payment system.

Cost Effective 

For businesses and individuals using MTurk, the platform offers a cost-effective and scalable solution for completing small tasks. Rather than hiring a full-time employee, businesses can simply post tasks on MTurk and have them completed by a global workforce in a matter of hours.

Kiva Systems

In 2012, Amazon acquired Kiva Systems, a company specializing in autonomous mobile robots for material handling and fulfillment operations. 

The acquisition was a key move for Amazon, as the company looked to streamline its fulfillment operations and improve its delivery capabilities.


Kiva’s robots are designed to help automate material handling tasks, such as moving packages from storage to packing stations, within a warehouse. The robots are able to navigate around obstacles, communicate with each other, and work collaboratively to achieve their goals.

Streamlining Processes

Since the acquisition, Amazon has integrated Kiva’s technology into its fulfillment centers, resulting in a more efficient and streamlined fulfillment process. The robots have helped to increase productivity, reduce labor costs, and improve the overall speed and accuracy of the fulfillment process.

Noble Sued Amazon

Did you know that in 2009, Noble, a publishing company, sued Amazon for allegedly selling its books online without permission? Noble claimed that Amazon was infringing on its copyrights and requested that the court halt Amazon’s sales of its books and award damages.

Rights of Publishers in the Digital Age

The case was closely watched by the publishing industry, as it raised important questions about the rights of publishers in the digital age. Many publishers were concerned that the growth of e-commerce and digital publishing would erode their control over their works and lead to widespread piracy.

After a long and complicated legal battle, the case was ultimately settled out of court in 2010. The terms of the settlement were not made public, but it is believed that Amazon agreed to pay Noble a substantial sum in exchange for the right to continue selling its books.

Amazon’s Social Responsibility

As a global leader in e-commerce, Amazon has a significant impact on society, the economy, and the environment. As such, the company has a responsibility to consider its social and environmental impact and take steps to minimize its negative effects.

Number of Commitments

Amazon has made a number of commitments to sustainability and social responsibility, including reducing its carbon footprint, investing in renewable energy, and supporting local communities through charitable giving and volunteering initiatives.

Criticism of Labor Practices 

However, the company has faced criticism for its labor practices, particularly in its fulfillment centers, where workers have reported grueling working conditions and low pay. 

In recent years, Amazon has taken steps to improve its labor practices, such as raising the minimum wage for its employees and improving working conditions in its fulfillment centers.

Amazon has a significant impact on society, the economy, and the environment, and as such, has a responsibility to consider its social and environmental impact. 

While the company has made a number of commitments to sustainability and social responsibility, it has faced criticism for its labor practices and will need to continue to make efforts to address these concerns.


In conclusion, Amazon is a retail giant that has revolutionized the way we shop and has had a significant impact on the economy and society. With millions of users and a vast array of products and services, Amazon has come a long way since its early beginnings as an auction site.

From Amazon Affiliate Referrals, to Consumer Intelligence Research Partners, to the various ways Amazon delivers packages, to its platform for small, paid tasks, Amazon Mechanical Turk, to its acquisition of Kiva Systems, the company has continued to grow and innovate.

If you’re considering diving into the world of Amazon, check out these 10 reasons to start selling on Amazon. From logistics to tips on how to tap into a global market, we have everything you need to know to get started. 


Adaline Lefe Mary John

Adaline Lefe Mary John

A great researcher and creator, Adaline is responsible for planning and managing content for all our websites. She has over 10 years of experience in creating and managing content.

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