Pink Concealers Can Be Your Perfect Profit Revealers

In today’s high-paced world, it’s impossible not to feel tired, and our face doesn’t know how to hide it. Dark circles under the eyes are usually a sign of lack of sleep, but no matter how much we sleep, they don’t want to go away.
As always, the beauty industry comes to the rescue! We covered bronzing drops in the past, and this week’s trending topic is cut from the same cloth. Let’s check out what pink concealers are good for and how you can sell them online.

makeup illustration

What Is a Pink Concealer?

Like any other concealer, a pink concealer is a product that adds the finishing touch to your makeup routine. It serves any imperfections, such as blemishes, hyperpigmentation, and birthmarks.

The pink concealer comes with a peach or salmon tone, and it’s perfect for blocking out blue, purple, and green colors. As such, they’re great for:

  • Hiding dark circles under the eyes,
  • Concealing green veins,
  • Brightening up the skin.

Note that the pink concealer works on light-tone skin only and would look out of place if you have a darker tone.

Now, dark under-eye circles have been around for a while, so why are pink concealers topping shopping carts suddenly? As always in recent years, if you don’t know the answer, it’s probably TikTok.

The platform has been at it again. Maybelline 160 Age Rewind became viral on TikTok, and videos about the concealer gathered over 5 billion views. While the brand gained the most out of it, other concealer manufacturers benefited as well, and you don’t have to use Maybelline in your portfolio to be successful.

Product Examples

If you’re looking for sources to add pink concealers to your inventory, Alibaba is always a good shout. Alternatively, you can check out other websites or find a wholesale provider in your vicinity not to waste time on shipping. If you want to diversify, check out the best product-sourcing tools we’ve used and reviewed that can help you out.

You can also check out top marketplaces to see what types of concealers are more popular and how other retailers market them. These are our top picks:

  • Walmart — Sold by Lord of Retail. Coming with a variety of concealers, PRO Color Corrector offers a light pink concealer perfect for dark circles. It has a lightweight, creamy texture that’s usable for up to 18 months once opened. Price: $8.58.
  • Amazon — Sold by IWGA Group. Amazon respects the TikTok trend, and Maybelline Age Rewind Eraser tops its search results. The product is great as an anti-aging treatment and erases redness and dark circles from your skin. Price: $8.79. 
  • eBay — Sold by Sheer Miracle. While it’s on the expensive side, the Wide Awake Concealer is 100% vegan and animal cruelty-free. One 2-gram stick will last you 6-12 months. Price: $27.00.

Selling Pink Concealers Successfully

One of the major challenges of selling pink concealers is to make sure you have them in stock at all times, but you don’t want to overstock and throw away the product. Concealers last from six to 24 months, depending on the formulation. To be effective, you’ll need great shipping and fulfillment tools at your disposal.

If you don’t want to deal with storing the product, you can always give dropshipping a go.

Selling Pink Concealers on Top Marketplaces

As with most other cosmetic products, top marketplaces are stacked with pink concealers, especially after they became viral on TikTok. You can find thousands of entries on each marketplace for the product.

It won’t be easy to break into the niche, but you can do it by offering a competitive price and picking a well-established brand to resell. Let the product work for you, and make sure you market it to the right audience (i.e., people with complimentary skin tones).

If you want to make the best out of your efforts on top marketplaces, check out our reviews on the best tools and services dedicated to Amazon and eBay sellers.

Thanks for reviewing the Webretailer eCommerce Trends. Our aim is to provide insights into hot, trending products and services that online sellers should know about. 


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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