The World’s Top eBay Sellers

World's Top eBay Sellers

For this post I’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

# Location Username Category Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 babz Business & Industrial 3,565 1,766 941 152 99.5
2 estocks Music 2,387 1,175 640 101 98.9
3 eforcity Phones & Accessories 4,219 749 342 66 99.2
4 zydistro Phones & Accessories 1,614 693 314 47 99.1
5 worldofbooks08 Books 1,185 477 274 42 99.1
6 atp-autoteile Auto Parts 2,153 509 274 46 99.6
7 ddddadi Phones & Accessories 546 402 261 30 99.4
8 blowitoutahere Music 1,322 589 257 24 99.6
9 bhfo Clothing, Shoes & Accessories 827 544 257 43 99.5
10 deluxe-marken Clothing, Shoes & Accessories 3,137 645 255 38 99.7

You can see much more data in the full list.

What makes these sellers the “top” sellers? Well, they have gained the most positive feedback in the last 6 months, and they are all Premium Store owners (or the international equivalent such as Featured Shops in the UK). Feedback volume is a useful approximation to selling volume.

Focusing on the last six months helps show who the biggest sellers are right now – it excludes those who are no longer trading. I don’t want this to be an illustration of how many eBay sellers have given up or gone out of business – it’s an unfortunate fact of life that businesses fail, and online retail is one of the toughest industries.

Below, I’ve drawn a couple of insights from the data. I’d love to hear your own observations in the comments at the end.

Cross Border Trade

Over 31% of the top 1,000 eBay sellers are serious cross-border traders – they are based in one country, and have a Premium (or Featured) eBay Store in another.

Of those, over half are in China with stores in the US. In fact, over 16% of the top 1,000 eBay sellers are based in China with eBay Stores in the USA! A further 119 sellers –12% – are based in China or Hong Kong and export to other countries in the West. So over a quarter of the top 1,000 eBay sellers are Chinese traders selling to the US, Europe and Australia.

Cross Border Trade

Australia is a particularly interesting case. It has a third of the population of the UK, but 17% of the top Chinese eBay sellers have Premium Stores in Australia compared to 10% in the UK. eBay is generally doing very well in Australia, not least because Amazon have not yet begun selling physical goods there, only Kindle books.

Cross-border trade is not completely dominated by China, however. One international European seller stands out in the top 100: Belgian philatelist matthijs_philatelie, who sells high volumes of stamps to the US.

Of course, these are not the only international sellers, just those with Premium/Featured eBay Stores outside their home country – they primarily sell overseas, it appears. Huge numbers of eBay sellers trade across borders, but most will still make the majority of their sales in their home country.

Top Countries

These are the countries with the most sellers in the top 1,000.

# Country Sellers Feedback (1)
1 UK 292 2,365
2 China 250 1,984
3 US 223 2,058
4 Germany 147 1,232
5 Hong Kong 31 237
6 Australia 23 153
7 Italy 9 48
8 Spain 5 47
9 Canada 4 26
10 Slovenia 3 20

1 – The sum of feedback (in thousands) received in the last six months

Not only does the UK have the top two eBay sellers, but also the most sellers on the list overall and the most feedback generated in the last six months.

The US is in the third spot after China for number of sellers in the top 1,000. But US sellers have generated more feedback than Chinese sellers in the last six months – they take a little more of the high ground in the chart.

Top Categories

These are the categories which the top 1,000 sellers list in the most.

# Category Sellers
1 Phones & Accessories 173
2 Clothing, Shoes & Accessories 138
3 Home & Garden 132
4 Jewelry & Watches 111
5 Auto Parts 70
6 Computers 57
7 Business & Industrial 52
8 Books 44
9 Crafts 34
10 Toys & Hobbies 29
11 Sporting Goods 28
12 Electronics 21
13 Music 21
14 Collectibles 16
15 Health & Beauty 15

eBay is best known now for consumer goods, so it’s not surprising to see phone accessories, clothing, home wares and jewellery featuring at the top. It’s more unexpected that 5% of high-volume sellers target the Business & Industrial category, with 52 sellers in the top 1,000.

There are also strong showings from eBay’s past as a venue for hobbyists and collectors: Crafts are targeted by 34 sellers and Collectibles by 16. Even the specialist Coins & Paper Money category still has six of the top 1,000 sellers.

The World’s Top eBay Sellers

# Location Username Category (1,2) Feedback (thousands)
Total (3) 12 mo 6 mo 1 mo Pos %
1 babz Business & Industrial 3,565 1,766 941 152 99.5
2 estocks Music 2,387 1,175 640 101 98.9
3 eforcity Phones & Accessories 4,219 749 342 66 99.2
4 zydistro Phones & Accessories 1,614 693 314 47 99.1
5 worldofbooks08 Books 1,185 477 274 42 99.1
6 atp-autoteile Auto Parts 2,153 509 274 46 99.6
7 ddddadi Phones & Accessories 546 402 261 30 99.4
8 blowitoutahere Music 1,322 589 257 24 99.6
9 bhfo Clothing, Shoes & Accessories 827 544 257 43 99.5
10 deluxe-marken Clothing, Shoes & Accessories 3,137 645 255 38 99.7
11 medimops Books 873 499 253 41 99.5
12 www.csl-computer.com Computers 1,944 423 241 44 99.4
13 gohastings Books 979 449 237 46 99.5
14 get_importcds Music 1,286 412 221 39 99.3
15 mxqtech Phones & Accessories 729 370 220 27 98.5
16 pugstercharm Jewelry & Watches 2,667 445 215 38 98.8
17 speedyhenuk Books 747 335 201 35 99.7
18 yallstore Computers 1,223 368 194 36 98.8
19 bestperlenshop Home & Garden 1,329 403 194 32 99.9
20 hkiron-aus Electronics 366 285 165 20 98.5
21 no.1outlet Clothing, Shoes & Accessories 1,129 319 163 25 99.7
22 e_cell Phones & Accessories 1,330 237 158 39 99.3
23 handy-foto-pc Computers 1,190 278 157 29 99.7
24 electronic_world Home & Garden 600 226 154 27 99.5
25 timy786 Phones & Accessories 875 326 151 29 99.7
26 argos Home & Garden 1,458 279 150 23 98.8
27 herofengstore2009 Home & Garden 548 277 149 26 99
28 londonmagicstore Phones & Accessories 1,457 313 148 12 99.5
29 moviemars Music 2,317 350 145 28 99.3
30 buy Books 2,976 274 144 26 99.6
31 elec-mall Phones & Accessories 589 247 141 26 98.6
32 hi-etech Computers 1,048 311 139 24 98.6
33 jewelry-sale Jewelry & Watches 686 281 137 21 99.3
34 accmonster Phones & Accessories 811 294 137 21 98.6
35 vminnovations Home & Garden 948 282 137 17 99.8
36 hkpowerstore Phones & Accessories 284 165 135 42 98.4
37 awesomebooksuk Books 839 256 134 31 99.4
38 wordery Books 248 232 130 24 99.7
39 minierace Home & Garden 260 155 130 14 98.6
40 nebulus-gmbh Clothing, Shoes & Accessories 762 173 129 22 99.5
41 campus111 Computers 371 202 128 21 99
42 am-autoparts Auto Parts 1,077 261 128 22 99.8
43 ecell_accessorize Phones & Accessories 439 185 125 18 99.5
44 ecop! Sporting Goods 427 236 125 23 99.6
45 matthijs_philatelie Stamps 701 250 124 25 99.8
46 lilyyangstore Health & Beauty 498 216 123 15 98.6
47 gadgetsntechs Phones & Accessories 980 331 122 19 99.6
48 schutzfolien24-de Phones & Accessories 1,162 276 119 18 99.6
49 hohfashion Home & Garden 306 227 119 19 99
50 altatac Sporting Goods 448 225 114 16 99.3
51 onlinebeautybuys Health & Beauty 365 178 113 16 99.7
52 yallstock Phones & Accessories 1,072 353 109 19 98.2
53 topgembead Jewelry & Watches 849 210 109 18 99.7
54 buy_send Home & Garden 810 211 108 15 99.3
55 beadofamerica Jewelry & Watches 970 210 108 16 99.7
56 ceedlim Clothing, Shoes & Accessories 234 195 107 23 98.5
57 ital_design Clothing, Shoes & Accessories 1,469 228 106 18 99.2
58 newegg Computers 336 188 106 19 99.2
59 apparelsave Clothing, Shoes & Accessories 1,204 182 106 21 98.6
60 toymodel55 Phones & Accessories 606 170 105 28 98.9
61 chayatech Jewelry & Watches 908 212 104 16 99.7
62 mwm_lz1959 Phones & Accessories 428 188 104 18 99.2
63 eshop-best Phones & Accessories 358 203 104 23 99.2
64 sinedya Clothing, Shoes & Accessories 787 225 102 8 98.9
65 seemmy999 Home & Garden 252 129 101 14 98.7
66 cenn2010 Auto Parts 289 181 100 21 99.1
67 carpartswholesale Auto Parts 1,421 199 100 15 99.3
68 rrd20077 Jewelry & Watches 905 191 98 16 99.7
69 *kwmobile* Phones & Accessories 287 145 98 23 99.6
70 mobilepartner-berlin Phones & Accessories 156 135 98 25 99.4
71 thehut_group_outlet Clothing, Shoes & Accessories 872 223 97 9 99.2
72 carestia-accessories Phones & Accessories 497 219 95 21 99.5
73 jago24-germany Home & Garden 490 187 94 15 99.2
74 hottestdealever Computers 277 143 93 19 99
75 diamonte-designs Crafts 465 187 93 15 99.9
76 01cnyw2010 Jewelry & Watches 460 215 93 14 98.8
77 alles-frachtfrei Electronics 660 159 93 16 99.9
78 xtremegems2010 Jewelry & Watches 469 189 93 17 99.4
79 easytrade2099 Clothing, Shoes & Accessories 128 113 92 38 98.3
80 bluechargedirect Business & Industrial 519 167 92 17 99.8
81 jewelexi Jewelry & Watches 680 159 92 17 98.9
82 seller-vision Home & Garden 294 155 91 19 99.6
83 bellaandchloe-2 Jewelry & Watches 186 117 91 15 99.6
84 yijin112988 Jewelry & Watches 408 156 90 14 99
85 dz-tech Phones & Accessories 632 177 90 19 99.2
86 apple-hut Phones & Accessories 619 224 89 7 99.3
87 ornahouse Musical Instruments 336 179 89 16 99.2
88 bobob_uk Phones & Accessories 1,125 213 89 14 99.5
89 sim-buy Clothing, Shoes & Accessories 1,106 151 88 17 99.5
90 rscommunications Computers 439 162 88 16 99.4
91 batterygalaxy Phones & Accessories 693 194 87 13 98.8
92 itechcool Jewelry & Watches 334 136 87 18 98.8
93 bellaandchloe Jewelry & Watches 278 192 86 19 99.6
94 inkcredibleprinting Phones & Accessories 530 278 86 8 98.8
95 threerb Business & Industrial 845 165 86 15 99.8
96 zorotools Business & Industrial 117 116 86 18 99.7
97 batterygallery Phones & Accessories 499 103 86 5 98.5
98 sfplanet Phones & Accessories 441 156 86 16 99.2
99 abeyerr Jewelry & Watches 487 170 85 12 98.7
100 massiveattack007 Business & Industrial 264 162 85 16 99.9
101 lmelectrical Home & Garden 471 152 84 16 99.9
102 phoenixtradingcompany Clothing, Shoes & Accessories 669 168 84 13 99.8
103 supermatrixnr01 Computers 362 159 82 13 99.8
104 sseariver2009 Home & Garden 238 149 82 13 99.3
105 laptopz-outlet Computers 665 159 82 15 98.7
106 gadgettown Phones & Accessories 634 161 82 16 98.4
107 accenter Clothing, Shoes & Accessories 426 160 81 14 99.4
108 tito-express Computers 448 154 81 16 99.8
109 mcm Coins & Paper Money 258 153 81 16 100
110 eritronic Phones & Accessories 142 123 81 15 99.7
111 gregmorriscards Collectibles 377 158 81 7 100
112 jewel-mania Crafts 444 137 80 13 100
113 summitracing_sales Auto Parts 705 187 80 11 99.8
114 af2018 Phones & Accessories 838 208 80 13 99.5
115 plusbee Business & Industrial 323 130 79 12 99.4
116 fanatics Collectibles 524 118 79 7 99.4
117 gigibaobao Jewelry & Watches 129 94 78 14 99
118 spares-2-go Home & Garden 566 160 78 14 99.8
119 ukseller365 Clothing, Shoes & Accessories 294 146 77 12 99.7
120 wedo-bestdeal Phones & Accessories 313 123 77 13 99.7
121 eto2buy Home & Garden 187 90 77 8 98.5
122 imyth Phones & Accessories 121 117 76 12 99.6
123 casepress Phones & Accessories 200 135 76 14 99.5
124 yuying2006623 Jewelry & Watches 419 141 76 12 99
125 hkiron-shop Electronics 104 102 76 21 98.7
126 profi-gruppe Auto Parts 709 133 75 11 99.8
127 gems_and_silver Jewelry & Watches 535 155 75 11 98.7
128 jayandmarie Music 2,574 153 75 13 99.2
129 worldsbestdeals Clothing, Shoes & Accessories 1,079 158 75 11 99.4
130 autoperformanceonline Auto Parts 641 186 74 11 99.6
131 everydaysource Phones & Accessories 3,016 188 74 13 99.2
132 newlauch Phones & Accessories 505 137 74 14 98.8
133 excellbay Jewelry & Watches 268 107 74 25 99
134 32ndshop Phones & Accessories 319 131 73 14 99.4
135 jago24online Home & Garden 1,267 105 73 11 99.3
136 kyknives Collectibles 572 151 73 11 99.6
137 protectionfilms24 Phones & Accessories 308 126 73 22 99.2
138 k2-accessories_07 Crafts 890 140 72 10 99.8
139 secondherzog Clothing, Shoes & Accessories 524 131 72 9 99.7
140 gearxs Clothing, Shoes & Accessories 462 130 71 12 98.4
141 fashionuniononline Clothing, Shoes & Accessories 567 130 71 17 99.4
142 bed-world Home & Garden 169 122 71 15 99.4
143 shcfstore Clothing, Shoes & Accessories 371 186 70 8 98.9
144 top-fashion-online Clothing, Shoes & Accessories 902 139 70 11 99.3
145 safekom Business & Industrial 1,023 177 70 14 99.4
146 ana-silver-co Jewelry & Watches 1,008 165 70 10 99.6
147 direct2publik Clothing, Shoes & Accessories 290 116 70 13 99.7
148 city-green Health & Beauty 255 145 70 12 99
149 pearl.gmbh Computers 189 132 70 12 99.5
150 kissbuyonline Jewelry & Watches 152 133 70 7 98.9
151 ppretail Home & Garden 415 128 70 13 99.9
152 the_nile_au Books 412 129 69 13 99
153 kangdigital Clothing, Shoes & Accessories 428 163 69 11 98.8
154 ninjascastle Home & Garden 272 109 69 15 99.3
155 a-place-in-space Books 694 144 69 12 100
156 buyincoins_au Home & Garden 686 155 68 6 99.1
157 apmex Coins & Paper Money 135 116 68 14 99.8
158 superdrystore Clothing, Shoes & Accessories 840 161 67 13 99.2
159 alphamovies DVDs & Movies 320 103 67 10 99.9
160 unitednewfrog Jewelry & Watches 91 87 67 21 98.9
161 jewelryfindingshop Jewelry & Watches 345 116 67 15 98.7
162 ociodual Phones & Accessories 294 135 67 17 99
163 probstein123 Collectibles 275 123 67 12 100
164 bandel-autoteile Auto Parts 512 148 67 11 99.7
165 kenable_ltd Computers 734 131 66 14 99.8
166 digi-accessary Computers 436 127 66 9 98.9
167 beststyle24 Clothing, Shoes & Accessories 130 100 66 10 99.5
168 coolgadget_de Phones & Accessories 153 113 66 12 99.8
169 goodwillbks Books 322 124 66 11 99.8
170 smart.mall Phones & Accessories 184 125 65 15 99.3
171 tinten-discount Computers 483 130 65 11 99.7
172 gadget–ninja Computers 104 102 64 6 99
173 popogogo12345 Jewelry & Watches 284 138 64 10 98.6
174 247bid_online Home & Garden 463 113 64 10 99.3
175 qdsupplies Crafts 497 111 64 10 99.4
176 activate2011store Clothing, Shoes & Accessories 162 128 64 9 98.9
177 e-comers Phones & Accessories 119 81 63 12 99.4
178 pandamimi2011 Computers 208 123 63 13 99.5
179 callmelinlin7 Clothing, Shoes & Accessories 198 110 63 14 98.1
180 edarenus Home & Garden 421 141 63 7 98.9
181 historymj Crafts 125 79 63 11 99.2
182 heimtier_plus Pet Supplies 385 113 63 11 99.9
183 overstock Home & Garden 198 131 62 10 99.1
184 qualitybargainmall Books 179 96 62 10 99.5
185 premier_seeds_direct Home & Garden 659 165 62 22 100
186 8seasondisplay Jewelry & Watches 366 120 62 9 99.6
187 goldstonebooksuk Books 479 138 62 6 99.9
188 alice1101983 Business & Industrial 123 104 61 13 99.1
189 peoplemarketing Jewelry & Watches 255 120 61 10 98.4
190 lightfoot41 Collectibles 533 133 61 10 99.9
191 multi-function1002 Phones & Accessories 276 113 61 11 99.2
192 sinedy Home & Garden 391 176 61 9 99
193 itrimming Cameras & Photo 2,795 145 61 7 99.3
194 zhouli-ml Clothing, Shoes & Accessories 93 73 60 7 98.6
195 heavenstores Jewelry & Watches 155 78 60 13 98.4
196 bg.fashion Clothing, Shoes & Accessories 206 108 60 12 98.5
197 myplanet Collectibles 412 114 60 6 99.8
198 onzway2010 Phones & Accessories 149 103 60 1 98.7
199 ruiertower Clothing, Shoes & Accessories 102 88 60 7 98.4
200 b2fitness Sporting Goods 297 102 59 12 99.6
201 ukdigital365 Clothing, Shoes & Accessories 264 125 59 11 99.6
202 kvj-f Business & Industrial 91 82 59 8 99.6
203 leggingsworld*2010 Clothing, Shoes & Accessories 256 116 59 9 99.5
204 lieblingsperlen Home & Garden 324 118 59 7 99.7
205 victoryduanshop Home & Garden 196 123 59 10 99.1
206 eachdesk Home & Garden 360 129 59 7 98.9
207 keyzone Home & Garden 378 147 59 5 99
208 skapetze Home & Garden 891 125 58 10 99.5
209 ozplaza.living Home & Garden 468 134 58 7 99.6
210 tectake_deutschland Home & Garden 290 103 58 11 99.7
211 cndirect55 Clothing, Shoes & Accessories 77 67 58 11 98.2
212 estocks_deutschland Music 149 93 57 10 99.2
213 planet_wireless Phones & Accessories 62 60 57 10 98.2
214 2010mary6668 Clothing, Shoes & Accessories 190 112 57 9 98.7
215 kayfast1 Business & Industrial 143 105 56 11 100
216 arrowhunt Clothing, Shoes & Accessories 129 87 55 9 98.9
217 marshallandparsonsltd Business & Industrial 420 113 55 8 99.8
218 hopmeup Toys & Hobbies 767 122 55 12 99.8
219 tartan-frog Books 212 101 55 13 99.9
220 alexthefatdawg Books 454 125 55 7 99.8
221 joytownonline Jewelry & Watches 321 97 55 13 98.9
222 tomtop.wholesaler Computers 229 99 55 10 99.1
223 xiaoxiaowu1964 Jewelry & Watches 246 109 55 7 99.2
224 tywseller Electronics 241 97 55 9 98.9
225 pariser_mode Clothing, Shoes & Accessories 741 106 55 12 99.7
226 buydig Cameras & Photo 216 103 55 10 99.4
227 eshop2098 Clothing, Shoes & Accessories 75 71 54 13 98.6
228 925-silver-link Jewelry & Watches 174 128 54 8 99.1
229 bead-wholesale Jewelry & Watches 397 108 54 13 99.1
230 thinkmobile Phones & Accessories 401 118 54 11 99.5
231 starlinkone Phones & Accessories 142 89 54 8 98.7
232 primechoiceautoparts Auto Parts 169 97 54 10 99.2
233 mycomicshop Collectibles 1,072 134 54 13 99.6
234 fine-stock Clothing, Shoes & Accessories 133 79 54 10 98.9
235 xsstock Clothing, Shoes & Accessories 404 77 54 4 99.8
236 eddiestore2008 Home & Garden 137 82 53 15 99.1
237 sashtime Home & Garden 356 92 53 8 99.6
238 tavses Crafts 160 66 53 13 99.3
239 retailfashionoutlet Clothing, Shoes & Accessories 107 95 53 8 99.4
240 freebitsuk Phones & Accessories 473 119 53 11 99.5
241 dailysteals Phones & Accessories 508 93 53 10 98.7
242 balloon-artistry Home & Garden 594 103 53 6 99.5
243 hajunga Stamps 614 98 53 9 100
244 ausutek Computers 279 103 53 10 99.6
245 xiong535 Phones & Accessories 164 106 52 9 99.1
246 moonriver1980 Clothing, Shoes & Accessories 416 138 52 6 98.3
247 folkestonefixings Business & Industrial 229 93 52 8 99.9
248 pulsar777pulsar Toys & Hobbies 263 88 52 6 99.5
249 luckyauction2011 Clothing, Shoes & Accessories 115 83 52 12 98.9
250 just-the-one-onlineshop Phones & Accessories 332 87 52 8 98.9
251 heuergmbh Clothing, Shoes & Accessories 377 109 52 7 99.4
252 thinkingdvd DVDs & Movies 465 93 52 9 100
253 unitedoutdoors Sporting Goods 369 108 52 8 99.7
254 gonitrohobbies Toys & Hobbies 252 88 51 10 99.7
255 pricecore! Computers 148 82 51 12 99.6
256 tuningschnellversand Auto Parts 739 114 51 8 99.7
257 futurestar99 Clothing, Shoes & Accessories 70 62 51 10 98.4
258 beselettronicasrl Home & Garden 308 105 51 9 98.9
259 rzk75 Home & Garden 226 77 51 5 99.7
260 global247 Home & Garden 110 87 51 8 99.6
261 averdo-online Books 405 78 51 4 99.8
262 digitalzone88 Clothing, Shoes & Accessories 874 105 51 14 98.1
263 all_your_music Music 274 89 51 6 99.6
264 greener_books_london Books 457 86 51 6 99.2
265 linda*s***stuff Clothing, Shoes & Accessories 532 111 51 8 99.5
266 omnimodels Toys & Hobbies 266 96 51 13 99.9
267 afrapoco_ltd Phones & Accessories 224 100 51 9 99.8
268 aceparts_uk Auto Parts 555 105 51 8 99.6
269 nps Business & Industrial 613 92 51 7 99.7
270 wanghonmei-ey Clothing, Shoes & Accessories 150 88 51 5 98.7
271 talklinesales Phones & Accessories 435 92 50 8 99.4
272 boing737 Phones & Accessories 746 105 50 6 99.9
273 dealgenius Clothing, Shoes & Accessories 652 103 50 9 99.2
274 goodsmall999 Computers 54 52 50 8 98.3
275 hellfire_trading Video Games 135 75 50 12 99.8
276 avides Computers 471 93 50 6 99.5
277 buddentown Home & Garden 681 99 50 8 99.7
278 lakeyx101 Clothing, Shoes & Accessories 458 133 50 9 98.7
279 dscompany2004 Home & Garden 1,038 124 50 8 99.6
280 htkabel Computers 128 78 50 11 99.5
281 ezydigtal Phones & Accessories 157 97 50 9 99.7
282 directauto Auto Parts 336 99 49 8 99.9
283 enanopro Computers 173 89 49 9 99.2
284 importcds-ca Music 51 51 49 15 99
285 jegsperformance Auto Parts 203 83 49 6 99.8
286 stiefelparadies Clothing, Shoes & Accessories 407 110 49 3 99.6
287 argocityltd09 Auto Parts 327 93 49 9 99.6
288 tomtop_w Clothing, Shoes & Accessories 286 91 49 7 99.1
289 single2000 Clothing, Shoes & Accessories 403 109 49 8 98.5
290 kunkunh2009 Home & Garden 217 68 49 12 99
291 unlimitedwares Collectibles 205 83 49 8 98.9
292 yousave Phones & Accessories 144 79 49 6 99.6
293 salonsupplystore Health & Beauty 186 91 49 9 99.1
294 wxf785ad Clothing, Shoes & Accessories 64 59 49 18 98.7
295 accstation Phones & Accessories 2,974 118 49 10 99.2
296 bargainhuntersfriend Stamps 110 79 49 7 100
297 mmoga_ltd Video Games 349 95 49 9 99.6
298 julies.bookshop Books 430 100 49 7 99.9
299 globe_packaging Business & Industrial 355 100 48 8 99.9
300 charms.bead.bracelet Jewelry & Watches 101 91 48 7 98.6
301 revivalbooksm Books 192 95 48 11 99.6
302 hi-pc Computers 579 105 48 9 98.9
303 ohsewcraftycouk Crafts 222 86 48 8 99.5
304 artofdeals Clothing, Shoes & Accessories 254 83 48 7 99.4
305 dreamlandvalue2010 Home & Garden 329 90 48 9 99.5
306 bilder-welten Home & Garden 310 84 47 9 99.5
307 gadgetpooluk Clothing, Shoes & Accessories 188 97 47 8 99.7
308 pd-schmuck Home & Garden 316 102 47 6 99.6
309 handcraftdiy Jewelry & Watches 144 106 47 8 99.6
310 sensible_supplies Home & Garden 265 98 47 7 99.5
311 ed1835 Home & Garden 368 82 47 8 99.4
312 malimo2004 Tools 338 109 47 7 99.8
313 battersbox Collectibles 232 92 47 6 100
314 sportsdirect_outlet Clothing, Shoes & Accessories 373 130 46 5 98.5
315 icue-electronics Phones & Accessories 153 56 46 10 99.7
316 littlewoods-clearance Clothing, Shoes & Accessories 510 73 46 6 99.5
317 bookworld.australia Books 213 87 46 6 99.8
318 trademagnetuk Home & Garden 302 86 46 6 99.5
319 beadsmarket Jewelry & Watches 263 97 46 3 99.1
320 buy-for-less-online Toys & Hobbies 566 88 46 5 98.3
321 ilovebeads Crafts 399 118 46 6 99.8
322 phd886 Clothing, Shoes & Accessories 57 51 46 12 98.2
323 moviemars-books Books 337 74 46 10 99.1
324 splendid_choice Home & Garden 83 66 46 8 99.9
325 pink_and_blue_gifts1 Home & Garden 203 71 45 5 99.3
326 east2eden Home & Garden 169 77 45 8 99.2
327 universal_fashion Clothing, Shoes & Accessories 195 92 45 4 99.3
328 price-guard Auto Parts 504 86 45 6 99.6
329 ausphone Phones & Accessories 339 87 45 8 99.4
330 underarmour Clothing, Shoes & Accessories 151 79 45 5 99.7
331 stella-comm Clothing, Shoes & Accessories 320 69 45 5 99.2
332 oz-auction Home & Garden 645 83 45 7 99.5
333 jennysun2010 Jewelry & Watches 137 80 45 9 99.9
334 hello-8season Crafts 419 111 45 7 99.8
335 kgm-accessory Phones & Accessories 169 75 45 6 99.5
336 chopretail Clothing, Shoes & Accessories 112 82 45 9 99.7
337 zavvi_outlet DVDs & Movies 558 95 45 6 99.2
338 themonsterbookshop_co_uk Books 159 76 45 7 99.7
339 luckiness87 Jewelry & Watches 178 85 44 10 99
340 n4u-online-shop Phones & Accessories 152 84 44 8 99.2
341 drhotdeal Phones & Accessories 212 78 44 10 99
342 world-2-power Phones & Accessories 431 76 44 8 99.5
343 adoramacamera Cameras & Photo 245 87 44 6 99.7
344 bargainbookstores Books 372 72 44 7 99.4
345 hemingwaysuk Books 125 89 44 6 99.9
346 dabs_outlet Computers 189 88 44 5 99.6
347 buyaparcel Business & Industrial 312 95 44 6 99.7
348 t-lovendo.center Phones & Accessories 212 72 44 10 98.9
349 utopialive87 Jewelry & Watches 127 72 44 10 98.9
350 akkukiste Phones & Accessories 160 88 44 8 99.9
351 conrad_electronic Business & Industrial 155 84 44 6 99.7
352 adornsource Computers 59 55 44 9 99.3
353 gadgetcking Home & Garden 239 86 43 8 99.5
354 theworks Books 109 72 43 2 99.5
355 diamonds**only Phones & Accessories 212 94 43 7 99.7
356 millionshare Health & Beauty 612 129 43 6 98.6
357 megabooks-uk Books 299 92 43 6 99.9
358 kidicarus2000 Toys & Hobbies 674 90 43 6 99.8
359 cecompass Computers 227 77 43 8 99.3
360 saxonia-handel Phones & Accessories 122 86 43 6 99.8
361 rhinocables Business & Industrial 162 80 43 9 99.7
362 partyanimalonline Crafts 254 82 43 8 100
363 fournirperles Crafts 185 93 43 5 99
364 fiona_mcgowan123 Auto Parts 245 92 43 7 99.5
365 toysrus Toys & Hobbies 275 63 43 5 97.6
366 grandeagleretail Books 256 83 43 7 99.3
367 druminlancer Phones & Accessories 128 61 43 9 99.7
368 greatbrands Home & Garden 178 75 43 8 99.7
369 daily-deals-ltd Home & Garden 157 66 42 6 99.8
370 chip_partner Business & Industrial 136 84 42 7 99.9
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811 vstore2012 Phones & Accessories 91 53 26 5 100
812 badlandsuk Music 589 61 26 4 99.7
813 hb-digital Electronics 148 50 26 4 99.8
814 personalbridgecharity Crafts 143 55 26 4 99.9
815 noteshobby Coins & Paper Money 354 55 26 4 99.9
816 111222qaz Home & Garden 157 26 26 9 99.2
817 todoregalo Phones & Accessories 167 76 26 1 99
818 madeonline88 Jewelry & Watches 72 30 26 3 98.9
819 em-x Phones & Accessories 100 61 26 5 100
820 hopkinsoncycles-2008 Sporting Goods 154 56 26 3 99.8
821 nevacell Phones & Accessories 341 56 26 4 99.6
822 musicshop780 Music 301 49 26 3 99.2
823 dana2012s Phones & Accessories 44 34 26 7 99.5
824 firstrhythm Music 257 60 26 5 99.6
825 outletcity86 Clothing, Shoes & Accessories 41 38 26 5 98.7
826 quirkparts Auto Parts 86 46 26 5 99.9
827 anyvolume Electronics 113 49 26 5 99.7
828 crh_inspirations DVDs & Movies 66 38 26 4 99.7
829 c.online Home & Garden 117 32 26 18 98.1
830 jcplastics489 Home & Garden 129 42 26 4 100
831 fuddlebucks Sporting Goods 119 45 26 5 100
832 soundcitybeaches Music 795 51 26 5 99.6
833 omghowcheap Home & Garden 83 43 26 4 99.8
834 car-parts-market Auto Parts 251 57 26 4 99.7
835 dealex2011 Jewelry & Watches 49 37 26 12 98.5
836 sanheshun Phones & Accessories 59 36 26 9 98.9
837 ozplaceshoppingmall Phones & Accessories 47 46 26 3 99.6
838 finding-wholesale88 Jewelry & Watches 280 49 26 5 99.2
839 happyeverydaysales Toys & Hobbies 156 51 25 3 99.5
840 hi-autopia Auto Parts 143 66 25 4 99.2
841 numan02003 Phones & Accessories 364 48 25 4 99.3
842 generaltoolstore Business & Industrial 91 43 25 5 99.8
843 ozauctionbroker Business & Industrial 439 51 25 5 99.2
844 grandmagrabe Jewelry & Watches 217 49 25 4 99.7
845 cellinkntoner Computers 256 57 25 3 99.6
846 guaranteed4less Home & Garden 192 50 25 3 99.5
847 eposgear Business & Industrial 106 50 25 4 99.9
848 uk_hdmi Business & Industrial 65 41 25 5 99.9
849 sanho201212 Phones & Accessories 34 33 25 4 98.9
850 wannsee-electronic Phones & Accessories 250 51 25 4 99.9
851 niceforu365 Clothing, Shoes & Accessories 460 62 25 4 98.8
852 ymca200808 Jewelry & Watches 80 43 25 4 99.4
853 yamicity Phones & Accessories 237 55 25 5 98.6
854 fangfang_719 Phones & Accessories 116 55 25 2 98.2
855 real_goodeal Toys & Hobbies 306 58 25 5 99.7
856 weizishen Jewelry & Watches 101 50 25 3 99.4
857 toppersworkwear Clothing, Shoes & Accessories 43 38 25 4 99.9
858 thboxs01 Jewelry & Watches 78 54 25 3 99.2
859 chssl Home & Garden 39 34 25 4 99.9
860 thboxs02 Jewelry & Watches 72 51 25 2 99.2
861 aeropostale Clothing, Shoes & Accessories 97 52 25 4 99.3
862 cyberport Computers 109 42 25 4 99.5
863 meisha_009 Home & Garden 181 53 25 3 100
864 cutepanda11 Jewelry & Watches 74 45 25 4 99.3
865 gogamerscom Video Games 342 48 25 3 99.1
866 ddl2012 Phones & Accessories 112 37 25 7 98.9
867 drugstoreinc Health & Beauty 201 59 25 4 99.7
868 no14fishing Sporting Goods 246 67 25 4 98.9
869 theprunedanish Home & Garden 69 44 25 5 99.5
870 polle-shop Business & Industrial 114 45 25 4 99.7
871 mustbebonkers Home & Garden 97 44 25 4 99.6
872 technik-guenstiger Phones & Accessories 108 44 25 3 99.5
873 choiceroad Clothing, Shoes & Accessories 56 48 25 8 98.9
874 edjwilson Home & Garden 231 46 25 4 99.3
875 unicorncards_uk Collectibles 144 47 25 5 99.9
876 findingbeads Crafts 391 105 25 2 98.3
877 aya-clean Phones & Accessories 163 48 25 4 99.9
878 jimbobsjoblots Home & Garden 275 47 25 3 99.7
879 the-bitz-store Toys & Hobbies 139 45 25 4 99.7
880 homeshoppingdiy Crafts 65 47 25 4 99.9
881 italygioco13 Phones & Accessories 60 30 25 12 98.7
882 zs_zweiradteile Auto Parts 189 56 25 3 99.8
883 selections-web Home & Garden 197 47 25 4 99.9
884 suzie-may Crafts 91 57 25 4 99.8
885 brooklyntradingltd Home & Garden 138 53 25 4 99.8
886 f2plus1 Health & Beauty 64 53 25 4 99.7
887 hczm Jewelry & Watches 60 46 25 4 99.4
888 ecoswift Business & Industrial 125 54 25 5 99.7
889 skv12311 Phones & Accessories 59 48 25 4 99.2
890 uneeksupply Electronics 258 50 25 3 99.4
891 kinghere Phones & Accessories 94 44 25 3 98.7
892 dushaonline2008 Business & Industrial 99 46 25 5 98.2
893 beibanqiu2010 Jewelry & Watches 146 27 25 5 99.2
894 motho Electronics 319 52 25 4 100
895 wowpartspro Computers 159 54 25 4 99.7
896 valuebuybattery Phones & Accessories 420 75 25 2 98.4
897 replacementsltd Pottery & Glass 301 43 25 5 99.9
898 quickdraw_stationery Business & Industrial 194 44 24 4 99.4
899 taddwholesale Home & Garden 630 78 24 4 98.9
900 shoppingspreellc Toys & Hobbies 371 31 24 5 98.1
901 rollerpak Phones & Accessories 124 38 24 3 98.9
902 happytailwaggers Pet Supplies 68 43 24 3 99.5
903 big_river_books Books 226 52 24 4 99.6
904 totallygadgetsuk Phones & Accessories 62 41 24 2 99.4
905 targetstores Clothing, Shoes & Accessories 25 24 24 4 98.3
906 ha5ia Business & Industrial 135 52 24 4 99.9
907 classikool Crafts 116 51 24 4 99.7
908 relaxdays Home & Garden 206 49 24 3 99.6
909 paulsanglingsupplies Sporting Goods 275 56 24 3 100
910 topgaiters Auto Parts 272 55 24 4 100
911 dailyappliance2010 Clothing, Shoes & Accessories 191 62 24 5 98.2
912 makato-shop Clothing, Shoes & Accessories 99 38 24 4 99.8
913 deko-bastelhimmel Home & Garden 136 43 24 4 100
914 alphaink Computers 196 49 24 4 100
915 ether.deal Home & Garden 230 47 24 4 99.6
916 mahe1402 Home & Garden 137 42 24 4 99.5
917 gamegear11 Phones & Accessories 56 44 24 3 99.2
918 xenudo Appliances 172 46 24 4 99.9
919 yamatoku-classic Video Games 144 44 24 3 99.4
920 zhongquanstore Jewelry & Watches 85 45 24 4 99.6
921 campingsurvivals Sporting Goods 90 44 24 4 99.1
922 www_biketeile-service_de Auto Parts 81 41 24 4 99.9
923 mobilfunk-krause Phones & Accessories 280 42 24 3 100
924 jjaccessoriesdirect Phones & Accessories 209 48 24 4 99.4
925 anewbiz_as_is Electronics 100 42 24 3 99
926 envyboutiqueclothing Clothing, Shoes & Accessories 95 36 24 3 99.5
927 e-fatwallet Phones & Accessories 96 50 24 5 99.5
928 blutekusa Phones & Accessories 76 36 24 4 99.3
929 alternate.gmbh Computers 35 34 24 4 99.6
930 hph1956 Home & Garden 306 55 24 6 99.7
931 athena_shop Jewelry & Watches 106 32 24 5 99.1
932 tcpglobal Auto Parts 401 53 24 4 99.5
933 premierbijoux Home & Garden 75 45 24 3 98.8
934 glass-world Jewelry & Watches 131 32 24 4 98.5
935 lombardoshop Clothing, Shoes & Accessories 115 42 24 4 99.8
936 www_kultmopeds_de Auto Parts 85 46 24 4 99.7
937 color-pro Business & Industrial 221 70 24 3 99.4
938 bowhunterssuperstore Sporting Goods 193 40 24 2 99.4
939 mantradingltd Business & Industrial 151 49 24 4 99.5
940 babiesrus Baby 61 31 24 0 98
941 caltric Auto Parts 108 50 24 3 99.5
942 tonny-hx Jewelry & Watches 85 48 24 6 98.4
943 dami-523 Jewelry & Watches 96 41 24 3 98.9
944 touchnmend Phones & Accessories 84 41 24 5 99.3
945 postal-online Business & Industrial 82 43 24 4 99.5
946 ebuyingsnow Phones & Accessories 94 48 24 3 99.2
947 *jrc* Toys & Hobbies 385 57 24 4 99.8
948 comtech-shop Computers 79 43 24 4 99.6
949 jeansceneonline Clothing, Shoes & Accessories 122 51 24 2 99.9
950 surfdomeshop Clothing, Shoes & Accessories 120 53 24 2 99.6
951 mastronics Home & Garden 125 48 24 4 99
952 directsalesmeuk Home & Garden 157 41 24 4 99.7
953 bargainsea Phones & Accessories 179 40 24 3 99.5
954 rt_trading09 Phones & Accessories 121 43 24 4 99.6
955 cables-and-more Business & Industrial 46 37 24 5 99.8
956 globalgolf Sporting Goods 454 59 24 4 99.6
957 absolutecycles Sporting Goods 287 58 24 4 100
958 cndirect998 Clothing, Shoes & Accessories 46 37 24 5 98.4
959 www_inetbote_de Electronics 86 48 24 5 99.5
960 ideal887 Jewelry & Watches 120 53 24 0 99.2
961 davenders Coins & Paper Money 350 58 24 5 100
962 icandycords Phones & Accessories 47 37 24 3 98.1
963 lesports Clothing, Shoes & Accessories 172 45 24 3 99.8
964 mantlerulz Collectibles 179 51 23 5 100
965 bar_und_billig Auto Parts 149 48 23 3 99.3
966 fashion-outlet2010 Clothing, Shoes & Accessories 96 50 23 3 99.4
967 leezlighting Phones & Accessories 211 53 23 3 98.6
968 supanews.australia Books 25 25 23 5 99.9
969 sweetwatersound Musical Instruments 92 46 23 4 99.9
970 1megadeal Clothing, Shoes & Accessories 58 47 23 4 98.5
971 wertyui3125 Jewelry & Watches 129 45 23 2 98.9
972 88trading Phones & Accessories 385 38 23 5 99.4
973 we4u365 Clothing, Shoes & Accessories 59 37 23 2 98.8
974 123phone Phones & Accessories 64 38 23 4 99.1
975 infiwit Clothing, Shoes & Accessories 71 37 23 2 98.9
976 allenparts-uk Auto Parts 111 51 23 4 99.8
977 taffstyle-germany Jewelry & Watches 163 47 23 4 99.8
978 autostars_inc Auto Parts 54 47 23 4 99.2
979 red-plus Jewelry & Watches 99 40 23 4 99.1
980 abaxo Sporting Goods 360 51 23 3 99.3
981 titan.direct Music 94 46 23 4 98
982 bargin-billies-limited Home & Garden 130 50 23 2 99.2
983 rcboyz Toys & Hobbies 751 53 23 4 99.9
984 geheimshop.xx Toys & Hobbies 599 47 23 3 99.1
985 gamesyeah Computers 150 55 23 6 99.6
986 cosi-nails Health & Beauty 216 40 23 3 99.7
987 beads_shop Jewelry & Watches 91 46 23 5 99.5
988 sammelparadise Video Games 224 41 23 5 99.7
989 red-circles Auto Parts 155 53 23 3 99.4
990 alinauli Tools 164 42 23 4 99.7
991 led-store_waldheim Business & Industrial 199 45 23 4 99.8
992 passion_automotive Auto Parts 360 53 23 3 99.5
993 astra_discount Home & Garden 147 46 23 4 99.7
994 beads-jewelry Jewelry & Watches 218 41 23 5 98.5
995 alaskaprint Computers 69 35 23 5 99.7
996 accessorymallonline Phones & Accessories 141 50 23 2 98.5
997 buyesave Jewelry & Watches 58 36 23 4 99.2
998 pens_n_more Business & Industrial 239 46 23 4 99.5
999 fonefaculty Phones & Accessories 281 50 23 3 99.4
1,000 dynamicsounds00 Auto Parts 139 35 23 5 99.5

1 – Category names have been standardised to allow comparison.
2 – Shows each sellers’ category with the most listings.
3 – Total feedback received. This is shown instead of the better known Feedback Score, which can be an inaccurate indicator of sales volume.

Historical Top Seller Lists

I’d like to tip my virtual hat to those who have published top seller lists in the past. I was inspired by these resources to produce an up-to-date version, and they remain valuable for those who want a glimpse into the past.

About the Data

Web Retailer commissioned research to collect this data in February 2014, from eBay’s websites in Australia, Belgium, Germany, Spain, France, Hong Kong, India, Malaysia, the Netherlands, the Philippines, Poland, Singapore, the UK and the US.

Sellers with Premium Stores in the US (Featured Shops in the UK) Anchor Stores/Shops, and equivalents on other eBay sites are included. It’s possible that some high-volume sellers do not have a Premium Store (or equivalent) and will not be included.

The list is ordered by positive feedback in the last six months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received. Reports from Tamebay and EcommerceBytes suggest the typical proportion of buyers leaving feedback is between 40% and 70%, with a bias towards the lower end of that scale.

Full data on the 1,000 eBay sellers listed here has been made freely available via Google Docs. I’d love to hear if you make use of it – let me know in the comments below!

39 comments on “The World’s Top eBay Sellers

  1. You didn’t say but I assume this list was by revenue. One thing that I noticed is that there is a lot of media sellers in this list: books, video games, music, and DVDs. One wonders how sustainable this business is or whether they are just serving as liquidators for other companies.

    I see you make note of sellers having a premium store outside of their home country. I have never considered this myself. What advantage would it be? I sell in UK, OZ, and other english speaking countries by just extending my listings.

    1. Hi Jack, actually the list is by feedback in the last six months – so an approximation of sales volume rather than revenue. I’ll see if I can make that clearer.

      It would be interesting to dig further into the business models in use. I was a little surprised by the variety, and yes media does figure prominently. Maybe it’s an indication of the low margins in media, and therefore the need for very high volumes?

      I don’t think there’s a benefit of using a non-home eBay site to make your store premium/featured (it will appear in that country’s premium stores directory, but I doubt that has much value). I’m using it to indicate that a seller is almost entirely focused on selling to a country other than their own, if that makes sense.

  2. For media you would definitely need volume. I was grocery shopping at my local wal-mart today and was amazed at the amount of media product in bins at insanely low prices. Perhaps I am just ahead of the curve but I haven’t paid for real media (non-downloadable) in a couple of years so selling it seems a bit dated.

  3. Wonder what the ASP is for these sellers and what return rate or non payment rate might be for them.
    Non payment rate and return rate is significant in many categories and may not be taken into account in this if its mostly feedback related.

  4. Andy yes as a separate list as that would help us lesser mortals to gauge whether or not anchor shops are worth the extra bucks, since we signed up for an anchor shop we haven’t noticed any increase of sales and considering we have gone from 1000 items to nearly 2500 listings now.
    Cheers Dave

    1. I made my decision for an Anchor shop (yes, I got one) because I evaluated the number of free listings versus what i would pay for listing fees. My total fees are much less. This is in the US, your mileage may vary elsewhere. Easy enough to do the math based on your local marketplace’s rule.

  5. Hi Andy, interesting post! I was just wondering, what do you mean by they are based in ine country but “have a featured store” (or anchor) in another? Do you mean their store comes up on the list for featured stores in that other country, eg in the US for a seller based in china, say?
    And, they are still shipping from overseas to the customer, correct? Just wanted to make sure I wasn’t muddling it or missing something. Thanks again :)

    1. Thanks Julia! Yes, that’s exactly it. They have upgraded their store to premium/featured/anchor using the eBay site in another country. I didn’t find any stores that were on the featured list on more than one eBay site, by the way, so I think that’s probably not possible to do. In most cases they will be shipping direct from overseas, yes. They could choose to hold stock locally to their buyers, but most will ship direct.

  6. I was amazed to find such a comprehensive list, but I was totally stoked to find us on this list. I’m so proud of our team for making this achievement in under 16 months and I must give a big thankyou to you Andy for giving us a benchmark to work towards.

  7. Of course this has nothing to do with sales volume. How about you gather for us a list of top sellers by sales volumes?

    1. Do you mean sales revenue? I think feedback actually correlates well with sales volume (number of units sold). I don’t have a data source for revenue, but you could use Terapeak to research specific sellers.

  8. Hi Andy, I was looking at the Google drive document you shared at the end of the article. You have a column that shows “Store Size.” What exactly does that number represent?

    1. Hi Samantha, actually I intended to remove that column and have done so now! It’s the number of “matching items” shown in eBay’s Premium Stores directory. The number is really unreliable – a store with 6 “matching items” in the stores directory could have 440 or 784 (or any other number!) results when you go to their store. Maybe there is some logic to it, but I haven’t been able to figure it out.

  9. Awesome collection of data Andy, my store just missed the list (19,500 in the past 6 months). Although revenue is a hard metric to gather data on, I think you would find it to be all over the board with with some correlation to category. For example a seller that specializes in cell phone cases maybe have an average purchase price of $5.00 while an auto parts seller like myself has an average purchase price of around $55.00. even if that store is processing 2 or 3 more transactions than I am, my GSV is many times greater. We would all apprecieate it if eBay would pubically share this data, not a chance that will happen tho…. eaither way, thanks for putting this together.

    1. Thanks Chris!

      Thinking aloud here… with an average sale price per category and % of sales which get feedback I could actually estimate GSV for these sellers. It’s not something I will attempt any time soon though!

      1. I think that would get you closer but with some outliers in the data. For example: a seller that sells iphones vs. one that sells iphone accessories. Same top level category with much different average sale price. Pulling terapeak data on every seller would really be the best way estimate this variable using a sample size of a 30 day window or something to find an average store transaction price. The question then boils down to… who is more of a top eBay seller? The store that sells 100 cars a month or 10,000 sets of brake pads?

  10. Hi Andy, I am umo88 on eBay and I believe I should be on this list. In 2014 we will do 50,000, $25 transactions for about 1.25 million in business. Check us out we have an amazing model. If you are interested in a unique model we are it!

  11. Hi Andy, thanks for the post. Do you have any material that would help me start selling on Amazon as a self fulfill merchant?
    I’ve tried Ebay using DSD only to have my account permanently shut down by Ebay.
    I’m looking for something that really works and so i’m reaching out to you
    Thanks for everything Andy

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