The World’s Top eBay Sellers

World's Top eBay Sellers

For this post I’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

# Location Username Category Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 babz Business & Industrial 3,565 1,766 941 152 99.5
2 estocks Music 2,387 1,175 640 101 98.9
3 eforcity Phones & Accessories 4,219 749 342 66 99.2
4 zydistro Phones & Accessories 1,614 693 314 47 99.1
5 worldofbooks08 Books 1,185 477 274 42 99.1
6 atp-autoteile Auto Parts 2,153 509 274 46 99.6
7 ddddadi Phones & Accessories 546 402 261 30 99.4
8 blowitoutahere Music 1,322 589 257 24 99.6
9 bhfo Clothing, Shoes & Accessories 827 544 257 43 99.5
10 deluxe-marken Clothing, Shoes & Accessories 3,137 645 255 38 99.7

You can see much more data in the full list.

What makes these sellers the “top” sellers? Well, they have gained the most positive feedback in the last 6 months, and they are all Premium Store owners (or the international equivalent such as Featured Shops in the UK). Feedback volume is a useful approximation to selling volume.

Focusing on the last six months helps show who the biggest sellers are right now – it excludes those who are no longer trading. I don’t want this to be an illustration of how many eBay sellers have given up or gone out of business – it’s an unfortunate fact of life that businesses fail, and online retail is one of the toughest industries.

Below, I’ve drawn a couple of insights from the data. I’d love to hear your own observations in the comments at the end.

Cross Border Trade

Over 31% of the top 1,000 eBay sellers are serious cross-border traders – they are based in one country, and have a Premium (or Featured) eBay Store in another.

Of those, over half are in China with stores in the US. In fact, over 16% of the top 1,000 eBay sellers are based in China with eBay Stores in the USA! A further 119 sellers –12% – are based in China or Hong Kong and export to other countries in the West. So over a quarter of the top 1,000 eBay sellers are Chinese traders selling to the US, Europe and Australia.

Cross Border Trade

Australia is a particularly interesting case. It has a third of the population of the UK, but 17% of the top Chinese eBay sellers have Premium Stores in Australia compared to 10% in the UK. eBay is generally doing very well in Australia, not least because Amazon have not yet begun selling physical goods there, only Kindle books.

Cross-border trade is not completely dominated by China, however. One international European seller stands out in the top 100: Belgian philatelist matthijs_philatelie, who sells high volumes of stamps to the US.

Of course, these are not the only international sellers, just those with Premium/Featured eBay Stores outside their home country – they primarily sell overseas, it appears. Huge numbers of eBay sellers trade across borders, but most will still make the majority of their sales in their home country.

Top Countries

These are the countries with the most sellers in the top 1,000.

# Country Sellers Feedback (1)
1 UK 292 2,365
2 China 250 1,984
3 US 223 2,058
4 Germany 147 1,232
5 Hong Kong 31 237
6 Australia 23 153
7 Italy 9 48
8 Spain 5 47
9 Canada 4 26
10 Slovenia 3 20

1 – The sum of feedback (in thousands) received in the last six months

Not only does the UK have the top two eBay sellers, but also the most sellers on the list overall and the most feedback generated in the last six months.

The US is in the third spot after China for number of sellers in the top 1,000. But US sellers have generated more feedback than Chinese sellers in the last six months – they take a little more of the high ground in the chart.

Top Categories

These are the categories which the top 1,000 sellers list in the most.

# Category Sellers
1 Phones & Accessories 173
2 Clothing, Shoes & Accessories 138
3 Home & Garden 132
4 Jewelry & Watches 111
5 Auto Parts 70
6 Computers 57
7 Business & Industrial 52
8 Books 44
9 Crafts 34
10 Toys & Hobbies 29
11 Sporting Goods 28
12 Electronics 21
13 Music 21
14 Collectibles 16
15 Health & Beauty 15

eBay is best known now for consumer goods, so it’s not surprising to see phone accessories, clothing, home wares and jewellery featuring at the top. It’s more unexpected that 5% of high-volume sellers target the Business & Industrial category, with 52 sellers in the top 1,000.

There are also strong showings from eBay’s past as a venue for hobbyists and collectors: Crafts are targeted by 34 sellers and Collectibles by 16. Even the specialist Coins & Paper Money category still has six of the top 1,000 sellers.

The World’s Top eBay Sellers

# Location Username Category Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 babz Business & Industrial 3,565 1,766 941 152 99.5
2 estocks Music 2,387 1,175 640 101 98.9
3 eforcity Phones & Accessories 4,219 749 342 66 99.2
4 zydistro Phones & Accessories 1,614 693 314 47 99.1
5 worldofbooks08 Books 1,185 477 274 42 99.1
6 atp-autoteile Auto Parts 2,153 509 274 46 99.6
7 ddddadi Phones & Accessories 546 402 261 30 99.4
8 blowitoutahere Music 1,322 589 257 24 99.6
9 bhfo Clothing, Shoes & Accessories 827 544 257 43 99.5
10 deluxe-marken Clothing, Shoes & Accessories 3,137 645 255 38 99.7
11 medimops Books 873 499 253 41 99.5
12 www.csl-computer.com Computers 1,944 423 241 44 99.4
13 gohastings Books 979 449 237 46 99.5
14 get_importcds Music 1,286 412 221 39 99.3
15 mxqtech Phones & Accessories 729 370 220 27 98.5
16 pugstercharm Jewelry & Watches 2,667 445 215 38 98.8
17 speedyhenuk Books 747 335 201 35 99.7
18 yallstore Computers 1,223 368 194 36 98.8
19 bestperlenshop Home & Garden 1,329 403 194 32 99.9
20 hkiron-aus Electronics 366 285 165 20 98.5
21 no.1outlet Clothing, Shoes & Accessories 1,129 319 163 25 99.7
22 e_cell Phones & Accessories 1,330 237 158 39 99.3
23 handy-foto-pc Computers 1,190 278 157 29 99.7
24 electronic_world Home & Garden 600 226 154 27 99.5
25 timy786 Phones & Accessories 875 326 151 29 99.7
26 argos Home & Garden 1,458 279 150 23 98.8
27 herofengstore2009 Home & Garden 548 277 149 26 99
28 londonmagicstore Phones & Accessories 1,457 313 148 12 99.5
29 moviemars Music 2,317 350 145 28 99.3
30 buy Books 2,976 274 144 26 99.6
31 elec-mall Phones & Accessories 589 247 141 26 98.6
32 hi-etech Computers 1,048 311 139 24 98.6
33 jewelry-sale Jewelry & Watches 686 281 137 21 99.3
34 accmonster Phones & Accessories 811 294 137 21 98.6
35 vminnovations Home & Garden 948 282 137 17 99.8
36 hkpowerstore Phones & Accessories 284 165 135 42 98.4
37 awesomebooksuk Books 839 256 134 31 99.4
38 wordery Books 248 232 130 24 99.7
39 minierace Home & Garden 260 155 130 14 98.6
40 nebulus-gmbh Clothing, Shoes & Accessories 762 173 129 22 99.5
41 campus111 Computers 371 202 128 21 99
42 am-autoparts Auto Parts 1,077 261 128 22 99.8
43 ecell_accessorize Phones & Accessories 439 185 125 18 99.5
44 ecop! Sporting Goods 427 236 125 23 99.6
45 matthijs_philatelie Stamps 701 250 124 25 99.8
46 lilyyangstore Health & Beauty 498 216 123 15 98.6
47 gadgetsntechs Phones & Accessories 980 331 122 19 99.6
48 schutzfolien24-de Phones & Accessories 1,162 276 119 18 99.6
49 hohfashion Home & Garden 306 227 119 19 99
50 altatac Sporting Goods 448 225 114 16 99.3
51 onlinebeautybuys Health & Beauty 365 178 113 16 99.7
52 yallstock Phones & Accessories 1,072 353 109 19 98.2
53 topgembead Jewelry & Watches 849 210 109 18 99.7
54 buy_send Home & Garden 810 211 108 15 99.3
55 beadofamerica Jewelry & Watches 970 210 108 16 99.7
56 ceedlim Clothing, Shoes & Accessories 234 195 107 23 98.5
57 ital_design Clothing, Shoes & Accessories 1,469 228 106 18 99.2
58 newegg Computers 336 188 106 19 99.2
59 apparelsave Clothing, Shoes & Accessories 1,204 182 106 21 98.6
60 toymodel55 Phones & Accessories 606 170 105 28 98.9
61 chayatech Jewelry & Watches 908 212 104 16 99.7
62 mwm_lz1959 Phones & Accessories 428 188 104 18 99.2
63 eshop-best Phones & Accessories 358 203 104 23 99.2
64 sinedya Clothing, Shoes & Accessories 787 225 102 8 98.9
65 seemmy999 Home & Garden 252 129 101 14 98.7
66 cenn2010 Auto Parts 289 181 100 21 99.1
67 carpartswholesale Auto Parts 1,421 199 100 15 99.3
68 rrd20077 Jewelry & Watches 905 191 98 16 99.7
69 *kwmobile* Phones & Accessories 287 145 98 23 99.6
70 mobilepartner-berlin Phones & Accessories 156 135 98 25 99.4
71 thehut_group_outlet Clothing, Shoes & Accessories 872 223 97 9 99.2
72 carestia-accessories Phones & Accessories 497 219 95 21 99.5
73 jago24-germany Home & Garden 490 187 94 15 99.2
74 hottestdealever Computers 277 143 93 19 99
75 diamonte-designs Crafts 465 187 93 15 99.9
76 01cnyw2010 Jewelry & Watches 460 215 93 14 98.8
77 alles-frachtfrei Electronics 660 159 93 16 99.9
78 xtremegems2010 Jewelry & Watches 469 189 93 17 99.4
79 easytrade2099 Clothing, Shoes & Accessories 128 113 92 38 98.3
80 bluechargedirect Business & Industrial 519 167 92 17 99.8
81 jewelexi Jewelry & Watches 680 159 92 17 98.9
82 seller-vision Home & Garden 294 155 91 19 99.6
83 bellaandchloe-2 Jewelry & Watches 186 117 91 15 99.6
84 yijin112988 Jewelry & Watches 408 156 90 14 99
85 dz-tech Phones & Accessories 632 177 90 19 99.2
86 apple-hut Phones & Accessories 619 224 89 7 99.3
87 ornahouse Musical Instruments 336 179 89 16 99.2
88 bobob_uk Phones & Accessories 1,125 213 89 14 99.5
89 sim-buy Clothing, Shoes & Accessories 1,106 151 88 17 99.5
90 rscommunications Computers 439 162 88 16 99.4
91 batterygalaxy Phones & Accessories 693 194 87 13 98.8
92 itechcool Jewelry & Watches 334 136 87 18 98.8
93 bellaandchloe Jewelry & Watches 278 192 86 19 99.6
94 inkcredibleprinting Phones & Accessories 530 278 86 8 98.8
95 threerb Business & Industrial 845 165 86 15 99.8
96 zorotools Business & Industrial 117 116 86 18 99.7
97 batterygallery Phones & Accessories 499 103 86 5 98.5
98 sfplanet Phones & Accessories 441 156 86 16 99.2
99 abeyerr Jewelry & Watches 487 170 85 12 98.7
100 massiveattack007 Business & Industrial 264 162 85 16 99.9
View More

1 – Category names have been standardised to allow comparison.
2 – Shows each sellers’ category with the most listings.
3 – Total feedback received. This is shown instead of the better known Feedback Score, which can be an inaccurate indicator of sales volume.

Historical Top Seller Lists

I’d like to tip my virtual hat to those who have published top seller lists in the past. I was inspired by these resources to produce an up-to-date version, and they remain valuable for those who want a glimpse into the past.

About the Data

Web Retailer commissioned research to collect this data in February 2014, from eBay’s websites in Australia, Belgium, Germany, Spain, France, Hong Kong, India, Malaysia, the Netherlands, the Philippines, Poland, Singapore, the UK and the US.

Sellers with Premium Stores in the US (Featured Shops in the UK) Anchor Stores/Shops, and equivalents on other eBay sites are included. It’s possible that some high-volume sellers do not have a Premium Store (or equivalent) and will not be included.

The list is ordered by positive feedback in the last six months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received. Reports from Tamebay and EcommerceBytes suggest the typical proportion of buyers leaving feedback is between 40% and 70%, with a bias towards the lower end of that scale.

Full data on the 1,000 eBay sellers listed here has been made freely available via Google Docs. I’d love to hear if you make use of it – let me know in the comments below!

52 comments on “The World’s Top eBay Sellers

  1. You didn’t say but I assume this list was by revenue. One thing that I noticed is that there is a lot of media sellers in this list: books, video games, music, and DVDs. One wonders how sustainable this business is or whether they are just serving as liquidators for other companies.

    I see you make note of sellers having a premium store outside of their home country. I have never considered this myself. What advantage would it be? I sell in UK, OZ, and other english speaking countries by just extending my listings.

    1. Hi Jack, actually the list is by feedback in the last six months – so an approximation of sales volume rather than revenue. I’ll see if I can make that clearer.

      It would be interesting to dig further into the business models in use. I was a little surprised by the variety, and yes media does figure prominently. Maybe it’s an indication of the low margins in media, and therefore the need for very high volumes?

      I don’t think there’s a benefit of using a non-home eBay site to make your store premium/featured (it will appear in that country’s premium stores directory, but I doubt that has much value). I’m using it to indicate that a seller is almost entirely focused on selling to a country other than their own, if that makes sense.

  2. For media you would definitely need volume. I was grocery shopping at my local wal-mart today and was amazed at the amount of media product in bins at insanely low prices. Perhaps I am just ahead of the curve but I haven’t paid for real media (non-downloadable) in a couple of years so selling it seems a bit dated.

  3. Wonder what the ASP is for these sellers and what return rate or non payment rate might be for them.
    Non payment rate and return rate is significant in many categories and may not be taken into account in this if its mostly feedback related.

  4. Andy yes as a separate list as that would help us lesser mortals to gauge whether or not anchor shops are worth the extra bucks, since we signed up for an anchor shop we haven’t noticed any increase of sales and considering we have gone from 1000 items to nearly 2500 listings now.
    Cheers Dave

    1. I made my decision for an Anchor shop (yes, I got one) because I evaluated the number of free listings versus what i would pay for listing fees. My total fees are much less. This is in the US, your mileage may vary elsewhere. Easy enough to do the math based on your local marketplace’s rule.

  5. Hi Andy, interesting post! I was just wondering, what do you mean by they are based in ine country but “have a featured store” (or anchor) in another? Do you mean their store comes up on the list for featured stores in that other country, eg in the US for a seller based in china, say?
    And, they are still shipping from overseas to the customer, correct? Just wanted to make sure I wasn’t muddling it or missing something. Thanks again :)

    1. Thanks Julia! Yes, that’s exactly it. They have upgraded their store to premium/featured/anchor using the eBay site in another country. I didn’t find any stores that were on the featured list on more than one eBay site, by the way, so I think that’s probably not possible to do. In most cases they will be shipping direct from overseas, yes. They could choose to hold stock locally to their buyers, but most will ship direct.

  6. I was amazed to find such a comprehensive list, but I was totally stoked to find us on this list. I’m so proud of our team for making this achievement in under 16 months and I must give a big thankyou to you Andy for giving us a benchmark to work towards.

  7. Of course this has nothing to do with sales volume. How about you gather for us a list of top sellers by sales volumes?

    1. Do you mean sales revenue? I think feedback actually correlates well with sales volume (number of units sold). I don’t have a data source for revenue, but you could use Terapeak to research specific sellers.

  8. Hi Andy, I was looking at the Google drive document you shared at the end of the article. You have a column that shows “Store Size.” What exactly does that number represent?

    1. Hi Samantha, actually I intended to remove that column and have done so now! It’s the number of “matching items” shown in eBay’s Premium Stores directory. The number is really unreliable – a store with 6 “matching items” in the stores directory could have 440 or 784 (or any other number!) results when you go to their store. Maybe there is some logic to it, but I haven’t been able to figure it out.

  9. Awesome collection of data Andy, my store just missed the list (19,500 in the past 6 months). Although revenue is a hard metric to gather data on, I think you would find it to be all over the board with with some correlation to category. For example a seller that specializes in cell phone cases maybe have an average purchase price of $5.00 while an auto parts seller like myself has an average purchase price of around $55.00. even if that store is processing 2 or 3 more transactions than I am, my GSV is many times greater. We would all apprecieate it if eBay would pubically share this data, not a chance that will happen tho…. eaither way, thanks for putting this together.

    1. Thanks Chris!

      Thinking aloud here… with an average sale price per category and % of sales which get feedback I could actually estimate GSV for these sellers. It’s not something I will attempt any time soon though!

      1. I think that would get you closer but with some outliers in the data. For example: a seller that sells iphones vs. one that sells iphone accessories. Same top level category with much different average sale price. Pulling terapeak data on every seller would really be the best way estimate this variable using a sample size of a 30 day window or something to find an average store transaction price. The question then boils down to… who is more of a top eBay seller? The store that sells 100 cars a month or 10,000 sets of brake pads?

  10. Hi Andy, I am umo88 on eBay and I believe I should be on this list. In 2014 we will do 50,000, $25 transactions for about 1.25 million in business. Check us out we have an amazing model. If you are interested in a unique model we are it!

    1. I must agree with Scott, I am an electronic component re-seller and buy just about all of my items from umo88 and I do believe most electronic component re-sellers are right in there with me. You are by far the #1 electronic component seller on eBay with the best prices by far!

  11. Hi Andy, thanks for the post. Do you have any material that would help me start selling on Amazon as a self fulfill merchant?
    I’ve tried Ebay using DSD only to have my account permanently shut down by Ebay.
    I’m looking for something that really works and so i’m reaching out to you
    Thanks for everything Andy

  12. Sorry to be so late to the comment party.

    Will you be putting together an updated version of this list? If you did, you’d be able to add a column for “movement since the last list”

    Is there a way you can program a script to generate this on demand?

    Thanks again, this list is great.

    DanBock
    aka #390

    1. Hi Dan, and congratulations on being #390!

      Yes I’ll probably update it around at the same time next year, and include a column for movement/new entries.

      It’s not a straightforward job extracting the data and it takes a long time to run, so there are no plans to provide a script.

    1. Hi Thomas, that seller has 1,786 positive feedback in the last 6 months. Number 1,000 on the list dynamicsounds00 has over 23,000 (at the time of the research, it’s now higher).

  13. Hi,
    I am just curious about how you rank top eBay sellers, based on transactions, feedbacks, or money amount. Due to Universal Postal Union’s regulation, Chinese sellers were given a lot of advantages due to a much low shipping cost, especially for low weight items. Also, China is a world factory. But most of Chinese sellers sell light weight items or cheap items($0.01+free shipping). If your ranking is based on the number of transactions or positive feedbacks, they will surely be listed on the top.

    Also , a lot of US based eBay sellers have warehouses in China, therefore they are not exclusively US sellers.

  14. Hi, am curious about where do we rank, our ebay user ID is sarafankit2009, we have 18991 feedbacks in last 6 months and 31960 over the last 12 months, with an anchor store on ebay USA

    Thanks.

  15. Awesome list, have you ever thought to break it down to the same countries that Amazon is at, just like your Amazon list?

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