Grow your Amazon business with the best tools for optimizing listings, managing ads, improving your feedback and much more.

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Grow your Amazon business with the best tools for optimizing listings, managing ads, improving your feedback and much more.

241

LISTINGS

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1061

REVIEWS

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Kristen OConnor

Kristen OConnor

1 year ago

Hello,

Is the demographic data available to ARA Premium users based primarily on the account owner? For example, if the data says the majority of your customers are middle age married women with a high school education – is that data based on the person who owns the account? Or, actual end users? I find most people share an Amazon Prime account, or there’s one account per household, so I’m wondering how useful ARA Premium demographic data can really be for developing a persona/target market? Is the mother purchasing soccer gear for her 13 year old son (who asked for it) the data point? Or, is Amazon analytics advanced enough to report on the user? I’ve been trying to figure this out for quite some time and haven’t found answers anywhere.

Carina McLeod

Carina McLeod

1 year ago

Hi Kristen, my understanding from previous conversations with Amazon is that it is based on the account holder. Although, Amazon discloses very little information about the sources of their data.

Ajay

Ajay

8 months ago

Hello We have a vendor central account we have updated the direct fulfilment inventory of the products we listed but, for some reason, the products are not showing up as sold and shipped by amazon.Amazon is not showing up on the sellers list of buy box
What might be the reason??

Thank you!!!

Carina McLeod

Carina McLeod

8 months ago

Hi, a lot depends on the product you are selling. For example if it is a liquid, the listing might have been pulled by Amazon as risk of hazmat and they require certain safety data sheets to confirm it is ok to ship. I would suggest sending a ticket to Amazon and asking them if there are currently any exclusions on the listings that are preventing them from being available on the website.

HJ

HJ

7 months ago

Hi,

I enrolled in my brand on Amazon. My Seller Central is new and but products are already selling my own website. Is there any way to get Vendor Central Invitation?

Regards.

Carina McLeod

Carina McLeod

7 months ago

Hi HJ

It depends on whether you are looking to be a vendor in North America or Europe and if you are a large player in your industry. In North America it is very difficult to get an invite. You could try and contact them via Contact Us on Vendor Central but the chances of them responding are limited. For Europe they do have a new vendor recruitment team that does recruit new vendors but with all the current changes happening on the vendor side with Amazon moving small distributors over from vendor to seller, I am not sure if they are currently recruiting new vendors right now.

Aside from this, I recommend you ask your business the question whether vendor would actually be the best route or if your company could see better results and return working as a seller.

Bilal

Bilal

1 month ago

Hi There,

I am looking to get sign up as Vendor Central account but not sure about the exact process can you please briefly explain me or guide me with a link which would help me in this,

Thanks

Jussi

Jussi

7 months ago

Very Good article. One thing is unclear to me though. The allowance is the percentage (like 10%) but a percentage of what?

Carina McLeod

Carina McLeod

6 months ago

Thanks Jussi for the feedback. It is a percentage of total cost of goods for a particular period usually by month and is based on goods received. I hope that answers your question. Thanks, Carina.

Deiveegan

Deiveegan

6 months ago

How to search asin in Merchandising campaign page

Carina McLeod

Carina McLeod

6 months ago

Hi, thanks for your comment. Are you able to explain in more detail your question?

Chris

Chris

6 months ago

Awesome article. Thank you!
We are a national brand and manufacturer that sells to Amazon (Vendor Central). We are finding that Amazon is lowering the price on our products as much as 40% and now other retailers that we sell to are complaining because they can’t be as competitive. Amazon says it’s due to a “3rd party promotion” but we see no evidence of such. We think it’s Amazon. We’re not sure what to do.
We pay for a good amount of ad promos, so I’m wondering if the prices on our products would go back up if we took away the ads. By paying for ads, we are essentially lowering the wholesale costs and making it easier for Amazon to discount our items. Just a thought.

Carina McLeod

Carina McLeod

5 months ago

Hi, glad you enjoyed the article. If Amazon are selling the item for a lot less, they are usually matching a competitor online or offline. However, they might be mapping an old retail price or an incorrect product. It is a hard one to manage as Amazon won’t engage in these conversations. You could try and mention that you believe there is an incorrect price match, but you will probably get an official response back from Amazon saying they won’t discuss this and set their prices as they please. With regards to your comment about the ad spend, this is an interesting point. As far as we are aware, ad spend does impact the bottom line of a vendors account but we have not seen Amazon drop retails on individual products as a result of a vendor investing heavily in ads. To test your theory, you could try and reduce the spend to see if that changes anything, however you should avoid completely switching off the ads as this will impact your sales and the momentum you have established on the ads.

Vincent Andrich

Vincent Andrich

1 month ago

When funding promotions does AMZ want to remain margin neutral or do they make the vendor eat all of the lost penny profit

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