eBay vs Amazon: The World’s Top Marketplaces Go Head to Head in 2024

In this article, we’re answering the essential online marketplace question — is it better to sell on eBay or Amazon?

To sell on Amazon vs eBay — the all-time eCommerce battle. There is no doubt that eBay and Amazon dominate online retail, with hundreds of millions of customers worldwide. But do we know if Amazon is better than eBay? Or is eBay better than Amazon? 


eBay has expanded from auctions and collectibles to a huge consumer marketplace. eBay GMV (Gross Merchandise Volume) hit a solid  $18 billion in Q3 2023. However, eBay has struggled for years to shed its flea market image and find a new identity; after all, the mission of eBay was to create economic opportunities for everyone. But all in all, eBay still remains one of the largest eCommerce sites in the world.


Amazon, on the other hand, has grown from a humble bookstore to one of the largest companies in the world. Amazon’s GMV is estimated to have reached somewhere between $700 billion and $750 billion in Q4 2023. Its image is businesslike and ruthless, constantly innovating and generating buzz around its products.

So, sellers, if you’ve been asking yourselves: 

What’s the difference between eBay and Amazon? 

  • Is eBay cheaper than Amazon?
  • Is eBay still popular?
  • Is Amazon trustworthy?
  • Who has better customer support, Amazon vs eBay?
  • Who has a better business model, eBay or Amazon?
  • Which is better, Amazon or eBay?

And other eBay vs. Amazon related questions, you’ve come to the right place. Let’s solve this eCommerce marketplace battle once and for all.

eBay vs Amazon Categories

Here are the different categories we’re going to cover in this article:

  1. Amazon vs eBay selling fees,
  2. Performance standards and penalties,
  3. Competition and price pressure,
  4. Sales potential,
  5. Advertising programs,
  6. Shipping and fulfillment,
  7. Customer support,
  8. International selling,
  9. Branding opportunities,
  10. Business models.

1. Amazon vs eBay selling fees 

Sellers are clearly better off if their selling fees are lower. Here’s how eBay and Amazon differ on fees.

eBay’s seller fees 

eBay charges two main types of selling fees: an insertion fee, when you create a listing, and a final value fee, when your item sells. In addition, there are PayPal processing fees to consider.

The insertion fee is charged per listing and per category and is typically around $0.35. However, eBay gives a free listing allowance every month, starting at 250 free listings for a No Store package and ending with 100,000 fixed price (plus 2,500 auction style + additional 100,000 for select categories) for the Enterprise Store package.  The final value fee is a percentage of the final selling price. The percentage varies by category.

eBay also has several upgrades available to enhance your listings, such as the 1 or 3-day duration upgrade, the bold upgrade, gallery plus, subtitle and others.

Last but not least, don’t forget the eBay international fee, which is different for every country.

Amazon’s seller fees

On Amazon, sellers are charged a monthly fee of $39.99 for a Professional Seller subscription. There are no listing fees for Professional Sellers, unless you have over 100,000 listings without recent sales.

Referral fees vary widely depending on the category, but are typically 15% with a $0.30 per item minimum. Sellers also pay a closing fee of $1.80 on media items.

There are no additional fees for payment processing on Amazon.

Amazon selling fees vs eBay

The answer will vary depending on the main category you sell in, but for the majority of sellers, the verdict is:


selling fees

Choosing between eBay and Amazon based on fees doesn’t yield a definitive winner. When you factor in higher monthly store fees, eBay’s overall charges align closely with Amazon’s, making the difference marginal for many sellers.

 Ultimately, the best platform for you depends on factors such as the type of products you sell, your average selling price, and your sales volume.

2. Performance standards and penalties

Seller performance standards are a good thing in general, but sellers are better off with less demanding standards that allow them to make a few honest mistakes without harsh penalties.

eBay’s performance  standards and penalties

eBay’s seller performance standards are as follows:

  • Maximum transaction defect rate of 2%,
  • Maximum buyer protection cases closed without seller resolution of 0.3% (or less than 2),
  •  A high late shipment rate won’t cause your account to be ‘below standard’, but below 3% is needed for a top seller rating.

In general, sellers who do not meet eBay’s performance standards (or its extensive listing policies) may have their accounts limited or restricted. The harshest penalty, a full eBay account suspension, is not common, so sellers can usually continue selling on the marketplace and restore their standing in time.

There are more stringent performance standards for eBay’s Top Rated Seller program, which can qualify sellers for a “Top Rated Plus” badge and a 10% discount on final value fees.

Amazon performance standards and penalties

Amazon takes seller performance extremely seriously and has stringent performance targets. When monitoring sellers’ accounts, they consider all aspects of the customer experience including negative (one or two stars) seller feedback, returns, defects, cancellations and shipping targets.

Amazon specifically states that all sellers should maintain the following standards:

  • Order defect rate less than 1%,
  • Pre-fulfillment cancellation rate less than 2.5%,
  • Late shipment rate less than 4%.

If these targets are not met, Amazon may notify the seller and allow them a time period in which to improve. If the seller does not improve, they can be suspended from selling. In some cases, sellers can be suspended without warning. There are many other scenarios, such as product quality issues and copyright complaints, that can also lead to seller suspension.

Amazon account suspensions are common, and many sellers live in fear of them. Once suspended, sellers can appeal for reinstatement, but the process is difficult and opaque, and it is common for appeals to be denied.

eBay versus Amazon on performance standards and penalties

Nobody sets out to perform badly, but transactions do go wrong sometimes, and that can be due to unreasonable or malicious buyers as well as seller failings. So, is Amazon better than eBay on performance standards and penalties? The answer is no for this one. For this one:


performance standards

Amazon’s performance targets and sanctions are tougher than eBay’s, without a doubt. Their penalties, particularly account suspension, are also harsher and are dealt out much more often.

3. Competition and price pressure

Ecommerce as a whole has made it much easier for shoppers to compare prices. That is really amplified on marketplaces, where multiple sellers offer exactly the same items side-by-side.

Competition pushes prices down, which makes it harder for sellers to turn a profit.

Competition and price on eBay

eBay does not make it all that easy to compare prices, because a search will often return a long and varied list of items. It’s down to the buyer to compare the listings by looking at the photos, titles, individual descriptions, shipping prices and so on.

Even a search for a unique product, such as “lego set 31058” returns 613 results at the time of writing. Some are brand new and some are pre-owned, some are Buy It Now listings and some are auctions. Some listings are completely different products, combination packs or just an instruction manual. Then there are various prices and different shipping options.

Comparing prices on eBay is easier than comparing different websites, but there’s still a substantial amount of effort needed if the buyer wants to find the very best price. Having said that, eBay buyers have a reputation as bargain hunters and might just enjoy the challenge of searching for a bargain.

Competition and price on Amazon

Amazon is a very different beast. It is driven by a product catalog, so each unique product should only have one listing. The catalog is not perfectly curated and can be abused, but one listing per product is the theory and the goal.

The same search on Amazon.com for “lego set 31058” returns a variety of items but the actual set we are looking for appears only once in the results, right at the top, labeled with a reassuring Overall Pick badge.

When you click through to the product page, you can see that there are 90 sellers offering this product, but only one seller in the “Buy Box”.

The Buy Box “winner” is selected by upon Amazon’s algorithm, the workings of which are not made public, but research has shown the main influencing factors are:

  • Product price,
  • The Amazon Prime badge.

If you are one of the other 89 sellers offering this product, and so don’t have the Buy Box, you are much less likely to get the sale.

Amazon shoppers want the best price for products, but they don’t have to go hunting to find it – Amazon does that job for them. Even if they don’t want to go with the seller in the Buy Box, they can very quickly view all the sellers and choose the very cheapest.

eBay vs Amazon on competition and price

Amazon’s product catalog allows buyers to compare prices very easily. Unless you win the Buy Box it is very difficult to compete with the other sellers. Having the most competitive price is a major factor in that.

eBay is more democratic, showing buyers many results for them to filter and research themselves. There’s more work for them to do and more factors for sellers to be compared on than just price. So, which is better, Amazon or eBay?


competition and price

4. Sales potential

Fees, performance standards and prices are important, but not all relevant unless you are bringing in a decent volume of sales.

eBay sales potential

If you operate a healthy, competitive business with high standards of customer support, are you guaranteed to fulfill your sales potential on eBay?

In short, no.

eBay’s search algorithms are notoriously flaky. It is often not clear why sellers rank where they do in the search results, and sellers find it hard to improve their ranking by changing their pricing, listing details, shipping speed or other factors within their control. Sellers often report that they bounce up and down in the results, meaning that their sales bounce around too.

In addition, eBay operates selling limits, to try and ensure that sellers can meet customer demand and offer a good service. Accounts are reviewed monthly and selling limits automatically adjusted based on sales volume and customer feedback. The net result is that sales have to rise gradually.

Despite eBay’s good intentions, inconsistent search rankings and selling limits tend to hold sales back. There can be a feeling that sales are spread thinly between many different sellers, rather than eBay allowing the best few sellers to rise to the top and get the lion’s share of sales.

MORE: How to trick eBay algorithm

Amazon sales potential

Amazon’s search algorithm and Buy Box algorithm are pivotal in determining sales volume. The factors which influence them are relatively clear and the rankings of results fairly stable over time.

This means that sellers can sign up to FBA, adjust their pricing, build up product reviews and so on, and see their sales rise as a consequence. It’s highly competitive, but not random – there’s a lot that sellers can do to increase sales.

If a seller’s efforts result in a top search ranking for a popular keyword, and a firm grip on the Buy Box, sales can leap off the charts and never come back down again.

Amazon also has a higher GMV than eBay, although around 50% of those sales are made by Amazon itself rather than marketplace sellers.

eBay vs Amazon on sales potential

Sales can be unpredictable and limited on eBay, while Amazon lets good sellers quickly grow a high sales volume. That’s as long as they continue to perform well and stay in stock, of course. Is Amazon or eBay better in this case?


sales potential

Perhaps more average sellers would be better off on eBay, where the “sharing out” of sales might work in their favor. But this is about sales potential, and it’s pretty clear that Amazon offers an almost limitless ability to increase sales.

5. Advertising programs

An affordable, flexible and effective advertising program is a powerful tool for sellers to boost their sales.

eBay advertising programs

eBay has an advertising program called eBay Promoted Listings.

The seller chooses which items to promote, and what percentage of the sales price they are willing to pay (typically 5-10%) on top of the final value fee. eBay then boosts their listings higher in the search results. 

Exactly where a promoted listing appears will depend on how much competitors are paying to promote their own listings.

With Promoted Listings, the seller only pays when their item sells. This means that costs are known and can be planned for. 

On the downside, it is a fairly basic program with no control over when listings are promoted, such as by specifying search terms. It’s just down to the percentage the seller is willing to pay.

According to exprience, eBay sellers report that Promoted Listings can be effective in bringing in additional sales at a predictable cost.

MORE: Best selling items on eBay

Amazon advertising programs

Amazon has a mature and very popular advertising program called Amazon Sponsored Products. Sponsored Products gets items on the first page of the Amazon search results page for specific search terms. 

There are automatic and manual options, so sellers can allow Amazon to choose the search phrases they want to advertise on or choose them themselves.

Sponsored Products is a cost-per-click program, so sellers will pay every time their ad is clicked and will need to manage their campaigns to make sure they don’t overpay.

There are a growing number of software tools for managing Sponsored Products campaigns.

Amazon has other advertising programs, including Sponsored Brands, which can be effective for advertising a range of different products from the same company.

MORE: Amazon PPC ads

eBay vs Amazon on advertising programs

Which of these advertising campaigns is the most effective and provides the best return on investment depends on you and your products, but our verdict is:


advertising programs

This was a close one. The two advertising programs look similar in that they boost listings up the search rankings, but under the hood they are really different.

eBay Promoted Listings is easy to understand, has a fixed cost and reportedly works well. But it’s not a sophisticated program, and it’s a little too early to say with confidence how effective it really is.

Amazon Sponsored Products is much more sophisticated, and there’s no doubting its effectiveness. The learning curve is steeper, but it has a lot of potential to deliver additional sales at an affordable (but variable) cost.

It’s worth mentioning that due to the listing-driven nature of eBay, Promoted Listings is often used to promote products that are highly competitive (offered by many different sellers). 

Amazon Sponsored Products, in contrast, is typically used to promote products that only have one seller such as private labels or exclusive brands.

eBay sellers!

Don’t forget to check out our list of tools and services, which help maximize profits on your eBay store. Optimize your business, get better feedback and overall improve your eBay seller experience.

6. Shipping & fulfillment

How a seller gets their products to the customer’s door is arguably the most important aspect of selling online. How do eBay and Amazon compare?

eBay shipping & fulfillment

eBay provides access to shipping services from popular carriers like USPS, FedEx, and UPS. Sellers can easily select their preferred carrier, print the shipping label, and prepare items for shipment.

For international shipping, eBay offers the eBay Global Shipping Program, which streamlines the process for sellers to reach global buyers. While eBay does offer fulfillment services, it does not own its own fulfillment centers or warehouses.

Instead, sellers have the option to collaborate with third-party logistics providers (3PLs) for their fulfillment needs.

MORE: How to ship items on eBay

Amazon shipping & fulfillment

Amazon’s jewel in the crown when it comes to shipping and fulfillment is FBA (Fulfillment by Amazon), their industry-leading order fulfillment service.

Businesses who use FBA send their products to an Amazon warehouse to be stored until sold. When a sale is made on Amazon, the product is picked, packaged and shipped to the customer directly from the FBA warehouse. 

Amazon charges fees for the service depending on size, weight, storage time etc., and FBA can also be used to fulfill orders from other channels (including eBay).

For sellers, once their products are in the FBA system, Amazon deals with almost everything, including any customer support messages relating to shipping. They’ll also strike out negative seller feedback that only relates to shipping problems.

FBA also qualifies sellers for the Amazon Prime badge, which has a huge impact on winning the Buy Box. On the downside, FBA can be expensive.

A middle ground option is Seller Fulfilled Prime (SFP). This is where sellers with excellent shipping operations of their own can apply to ship from their own warehouse, but still qualify for the Prime badge on their listings.

eBay vs Amazon on shipping & fulfillment

Amazon gives sellers the option of using their in-house logistics, which happen to be the best in the world. So:


shipping & fulfillment

The picture here isn’t quite as one-sided as it first appears, though.

eBay’s lack of a fulfillment centers  means sellers have complete freedom to ship their own way. Amazon sellers often feel pushed into using FBA, because they can’t compete effectively unless they have the Prime badge on their listings. 

Having to use FBA alongside your own shipping operation can be a big headache for inventory management, and more expensive.

But FBA remains an optional service, and a highly effective one too.

7. Customer support

As long as you have customers, you have to support them in some way – answer their questions, deal with returns and so on. 

How do eBay and Amazon compare?

eBay customer support

eBay started out as a person-to-person auction site, with a community feel and lots of back-and-forth chat. It still has something of that feel today, with a “Contact seller” link easily accessible on each listing.

eBay buyers know that products and sellers can vary widely, so they often ask questions before making a purchase. These might be about the product itself, discounts for buying multiple items, shipping, and so on. They also do not hesitate to ask questions or complain about their order after they have received it.

Amazon customer support

Buying on Amazon has always been a quick and clinical affair. Amazon customers want a fast, easy and convenient purchase. Perhaps they have more money than time, and less inclination to complain unless there is a serious problem. 

Whatever the reason, Amazon certainly doesn’t have a history as a chatty, community-driven marketplace like eBay.

The design of the Amazon site discourages interaction between buyers and sellers, and it’s quite rare for a seller to receive questions from a buyer before they make a purchase. 

Buyers are much more likely to use the built-in product reviews and Q&A to get their information.

When Amazon sellers do get messages, it’s usually because there is a problem with an order that has already been placed. If the seller uses FBA and the query is about shipping, Amazon will deal with that for them anyway.

eBay vs Amazon on customer support

Customer support can be time-consuming and difficult. Dealing with unhappy customers takes skill and attention, so the less you have to do, the better. On this one:


customer support

eBay buyers definitely have the reputation of being more demanding than Amazon buyers. They tend to ask more questions, both before and after sale, putting a much greater demand on sellers’ time.

8. International selling

Selling to foreign customers can be a great way to increase sales without having to source new products. It quickly opens up a seller’s reach to hundreds of millions more buyers.

eBay international selling

eBay has 25 separate international sites and is used in over 100 countries. It has a true international system – you can register as a seller just once and then sell on any eBay marketplace worldwide. It’s not unusual for eBay sellers to make international sales without even trying.

eBay also has the Global Shipping Program (GSP) which allows sellers to ship an item for international delivery to a warehouse in their home country. 

The GSP handles international shipping, customs documentation, import fees and so on. The buyer is shown the full cost, including international shipping and fees upfront, on the eBay listing itself.

There is no fee to join the GSP, and sellers only pay for shipping to get the product to the warehouse in their own country, after the sale is made. It’s just like selling to a domestic buyer.

Amazon international selling

Amazon has 18 international marketplaces. Sellers need to separate accounts to sell on each marketplace, with the exception of two “unified” areas in Europe and North America. 

A single seller account can be used to sell across the five European marketplaces, and a single account can be used to sell across the US, Canada and Mexico. Seller feedback is separate for each Amazon marketplace.

Amazon has a similar offering to eBay’s GSP called Global Store. Products sold through Amazon Global Store are shown to buyers in their local currency, with shipping and import fees included in the price. 

However, Amazon Global Store has a much lower site presence than eBay GSP. It’s hard to find without specifically looking for it.

In terms of shipping and fulfillment, Amazon has good international “extensions” of FBA across Europe (European Fulfillment Network – EFN) and North America (North American Fulfillment Network – NAFN). These can help FBA sellers trade internationally, by getting their products close to buyers before they make a purchase.

eBay vs Amazon on international selling

Cross-border selling can be demanding for sellers, with complex shipping, taxes, duties and more. It’s a real help if marketplaces take some of that burden off sellers, particularly for those new to international selling. The verdict:


international selling

eBay has a greater global reach, a single international system and the Global Shipping Program, so wins this round.

9. Branding opportunities

It’s a big advantage in business to have repeat customers. If buyers like you and your products, and you can contact them with offers, you’ll stand out against competitors and make more sales over time.

eBay branding opportunities

eBay allows sellers to personalize their product pages. They have control over the design of listings, and can add their logo, information about their business, advice on the product, details of their return policy and more. eBay stores also offers personalization options.

These branding opportunities for listings and stores have diminished over time as of mobile shopping has grown and eBay has transitioned to a transactional marketplace, but they still remain available. 

Crucially, eBay buyers usually understand that they are buying from a specific seller and not eBay itself.

eBay sellers package and ship their own products, giving them another chance to use branded materials and include marketing fliers. They can also contact past customers for marketing and repeat business opportunities.

Amazon branding opportunities

When customers buy from Amazon, they often don’t pay attention to who they are buying from – it could be Amazon itself or a marketplace seller. 

Some buyers don’t even realize that the marketplace exists, yet they buy regularly from marketplace sellers. Despite the advantages of FBA, it disguises even more the fact that there is a third-party seller involved.

That is how Amazon likes it. The buyer is their customer, not the seller’s, and the seller better not forget it. Amazon’s policies are strict, and sellers have to be very careful making any contact at all with buyers. For example:

  • The customer’s phone number is only provided for delivery purposes. Sellers must never contact a customer using their phone number.
  • Amazon do not provide real email addresses, only an encrypted version to enable emails to be routed through the Buyer-Seller Messaging service.
  • Buyers can only be contacted with information about an order they have placed. Marketing messages are not allowed.

Amazon sellers have no ability to personalize product pages, they only connect to a listing in the Amazon catalog.

Amazon Storefronts, on the other hand, is a feature which does provide some branding opportunities for small businesses. However, buyers usually find products by searching and are not all that likely to find a seller’s Storefront without being directed to it from an external site.

Amazon does provide a great opportunity to sell your own unique products, and apply branding to those rather than to your business as whole. But sellers who do not have their own products have virtually zero branding opportunities on Amazon.

eBay vs Amazon on branding opportunities

This is one of the most straightforward comparisons. In this round:


branding opportunities

eBay does not have a retail operation of its own and allows sellers to create their own identity. On Amazon, sellers are close to anonymous.

eBay buyers are your customers. You can show them who you are, and contact them relatively freely.

There’s little opportunity for branding on Amazon, and they prohibit almost all contact with their customers.

10. Business models

There are many different ways to be an online seller. A business which follows a conventional retail route, buying existing products from a wholesaler, is very different to one which sources clearance lines or has its own private label brand.

How do the different business models fit with Amazon and eBay?

eBay business models

As a listing-driven marketplace where you can sell products in any condition (new, used, refurbished etc.), eBay is a good fit for most business models:

  • Retailing (reselling) existing brands,
  • Clearance and liquidation products,
  • Retail and online arbitrage,
  • Used items.

Because eBay is a “noisy” marketplace without a strong product catalog, it is not such a great fit for:

  • Private label and own brands.

Product reviews and stable search results that focus on products rather than listings are crucial to building a successful private label product, and eBay is weak in those areas.

There are signs that this is starting to change, but for now, eBay is not a natural choice for sellers with their own brands.

Amazon business models

Amazon is completely product-driven, with a strong review system. A wide range of products can be sold, but there are restrictions on item condition so used products cannot be sold in many categories. Even sellers of new products can be asked for evidence that they were bought from authorized distributors.

That makes Amazon a good fit for:

  • Retailing (reselling) existing brands,
  • Private label and own brands.

It is difficult to be successful with:

  • Clearance and liquidation products,
  • Retail and online arbitrage,
  • Used items.

There are specific exceptions which can work well, such as used books. Amazon was more accepting of clearance and arbitrage models in the past, but the tide has now turned against those sellers.

MORE: How to sell books on Amazon

eBay vs Amazon on business models

The different styles and policies of Amazon and eBay become really clear when you look at how well different ecommerce business models work there. We think this one is:


business models

Why is it a draw, when eBay is more suitable for a variety of business models than Amazon?

Because the business models that work on Amazon can work really well. They are more scalable than the models which work well on eBay.

It’s particularly hard to scale used and arbitrage selling beyond a part-time business, while businesses with their own product lines can grow very large on Amazon.

eBay vs Amazon: The overall winner

The scorecard is complete, and the totals are:

  • eBay: 6 points
  • Amazon: 6 points

So it’s a draw… or is it?

If we give equal value to each of these ten factors, then it works out that way. But for sellers, that is not their reality. What many sellers value the most is:

  • Maximizing sales,
  • Minimizing effort,
  • Being profitable.

It’s Amazon that offers the most sales potential, and helps minimize effort with lower customer support volumes and the use of FBA. Profitability can be driven by higher sales, effective advertising and private label opportunities.

It’s an unforgiving environment, but loved by its customers and incredibly successful. Amazon’s higher GMV and dominance of online retail, particularly in the US, is no accident.

eBay, sadly, seems to be held back by its past. Some sellers will certainly find more success on eBay than Amazon, but on the whole it’s a marketplace struggling to adapt and evolve. That can be seen in eBay’s relatively flat GMV, technology problems and shareholder battles.

Overall, we have to say:


Frequently Asked Questions (FAQ)

Both platforms are generally safe for buyers, but they operate differently. Amazon offers buyer protection through its A-to-Z Guarantee. eBay also offers buyer protection through its Money Back Guarantee. The level of safety can depend on the individual sellers on eBay, whereas Amazon often directly handles customer service and returns for products it sells. It's important to check seller ratings and reviews on both platforms.

The core difference is in their business models. Amazon is a mix of direct retail and a marketplace for third-party sellers. It controls a significant portion of its inventory. eBay, on the other hand, is purely a marketplace where individuals and businesses sell items, either new or used, in auction-style or direct sale formats. Amazon focuses more on new products, while eBay is known for both new and used items, collectibles, and rare finds.

Amazon's broader range of services, including cloud computing (AWS), its own product lines, and a larger global reach, contribute to its higher valuation. So, yes, Amazon is worth more than eBay.

Yes, people still use eBay. It remains a popular platform, especially for those looking for unique items, collectibles, second-hand goods, or specific parts.

The choice depends on the type of product you want to sell. Amazon offers a larger customer base and a potentially higher volume of sales, but it often involves more competition and higher fees. eBay provides more flexibility in listing formats and potentially lower fees, and it can be better for niche or unique items. Choose the platform that will support your seller needs best.

eBay has been around since 1995. It started as one of the early internet success stories, evolving from an auction site for used goods into a global online marketplace.


Dominika Kaminska

Dominika Kaminska

Amazing content you need, amazing content we deliver. Whether you need marketing, eCommerce, or news digest related to eCommerce, Dominika is here to guide you through it all. You will also find her in the top tips section, giving only top-notch advice.

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I considered using Amazon rather than eBay but believe Amazon is focused on large purchases from China and individuals with more investment cash and the ability to hire outside help.
EBay fits smaller sellers but in an effort to compete with Amazon it has become easy for buyers to steal. Ebays puts on constant seller pressure to lower prices, refund and treats sellers like the enemy.
Nothing is perfect but I expect eBay to fail in its attempt to become Amazon.
The net result will be the growth of other sites that don't hate their sellers, like Bonanza, Etsy and Others.

Patricia Robinson
Patricia Robinson

Amazon are incredibly arrogant and difficult to deal with. It is an ongoing fear that you will invest a great deal of money in to searching, purchasing and launching a product on to Amazon and have them suspend your account with out explanation. There are many sellers who have invested a great deal of money only to have their listing 'hijacked'.
Amazon need to become more respectful and supportive of sellers.

In reply to jeanne

Amen sister.


Amazon beats ebay in every way. Anyone who doesn't think so itsn't a prime member. The bottom line is Amazon offers a VIP option that Ebay can only dream of. I pay for Prime every year, and year after year if ANYTHING goes wrong, amazon handles it. Credits, replacements, and even full refunds.

Ebay is the poor mans marketplace. No VIP option, horrible shipping, horrible service, and if something goes wrong, get ready for a fight.

As a prime member I am always right. One call and everything is taken care of. No fight, no BS. You know why? Because the customer is always right. Even when they are wrong.

In reply to Junior

That is absurd and you must be new. You are not a smart buyer if you don't purchase on ebay, it's that simple. I had ebay for 15 years and Amazon is not even close when it comes down to listed items selection. Also ebay is international do I can buy in foreign markets with Amazon that is not the case. eBay is also cheaper. eBay you can find unique vintage material and with a greater selection. Also second hand material ebay is the way to go.

You are probably not a good shopper, and Amazon prime is NOT that good. I always find the items on eBay.

In reply to Halfbaked

As a buyer I compare Amazon & eBay prices. My experience is that an identical item on both sites will be cheaper on eBay 80% of the time. It is not unusual to identify a person selling on both sites with their eBay item priced cheaper than on Amazon.


From the buyer point of view Amazon is better, but from the seller side is no doubt better ebay. You say it is a draw in the seller fees, but it is not correct, if you add the cost of unmotivated returns, customers trying to rip you off with amazon's complacency, etc, amazon fees are much higher.

Dean K.
Dean K.

I've been selling on eBay since 2006 to present as well as Webstore.com. And Although eBay isn't what it used to be like back in the day, It's still the best place to sell used and hard to find items whereas Amazon caters more to current new items. eBay will never be like Amazon and vice versa. Two totally different platforms, (Even though eBay is trying to lose their Flea Market image). eBay is trying to change to offer a better seller's experience but the current eBay's CEO is doing more harm than good. Why change what works? With eBay, you have to handle all customer service issues yourself. So if you don't like to deal with those issues, then stick with Amazon.
In addition, if you're into selling the latest & greatest, then, by all means, Amazon FBA is the way to go. But if your a seller that sells unique, hard to find, old or quality used items, stick with eBay for now.

Jack Phillips
Jack Phillips

You left out a crucial feature. Seller support. Amazon is horrible and arbitrary and you cannot get any solution. eBay generally responds with real person and logical responses. Not just a “close the ticket” mentality.

In reply to Fuuling

that right Jack, it true too. I like deal with "little guy"

Joe Cortese
Joe Cortese

Andy, Excellent analysis overall. However, Amazon's CFO is recently on record to say they could be out of business in 10 years if they don't innovate. Here's why. First, Any marketplace that competes with its sellers defines an elemental non-collaborative culture that stifles the potential for true economic growth. That a marketplace is willing to subordinate the raw source of innovation may produce some short term shiny objects, but it will almost certainly find a definitive implosion point down the road. Because any marketplace that is willing to obsicificate the sharing of predictability is closing more doors than it opens. At scale, that pace accelerates not decelerates. That eBay's purpose driven mission is to induce economic democratic opportunity by building brands who have unfettered global access is everything. Nothing is more central or more powerful. Intangible brand value exceeds revenue by 10x. Amazon, it's what's important for Amazon. For eBay it's what important for everyone. There's no price a company culture can put on that message.Lastly, eBay's opportunity to completely recapture the trillion dollar markets it once dominated in auctions in various sectors once again, simply cannot be emphasized enough.


I have been both a buyer and a seller on both Amazon and Ebay, and as a buyer I can tell you Amazon is way better than Ebay. If you have any problem with your purchase, Amazon will happily step in to assist. Returning an item is so easy and without any fuss on Amazon. While on ebay, the agents are not very helpful. Most of the time to cut things short they tell you it is at the seller's discretion. For example I once bought 8 units of an item, and 2 days later the seller got in touch to say they can only deliver 5. So I asked to cancel the order and make a refund. The seller still went ahead and posted the 5 units. When I asked for a refund on the balance, there was no response. What the vendor replied was it has been posted already, if you are not happy with the product, give it to a friend or a family as gift! So I opened a case for a return and called Ebay. The agent said it is at the vendor's discretion if they want to accept the return or not! And if I am not happy, I have to raise it with MY BANK for a refund! Basically Ebay is not intersted to get involved if you have any issue, you either have to reach out to Paypal or your Bank, or be at the mercy of the vendor.

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