The World’s Top eBay Sellers 2018

UPDATED: This post has been updated in September 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for providing the data.

For this post we’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1		musicmagpie	9,777	1,585	746	134	99.1
2		worldofbooks08	5,635	1,303	624	111	98.9
3		medimops	4,914	1,127	569	99	99.0
4		thrift.books	1,566	792	400	61	99.0
5		decluttr_store	2,403	736	356	71	98.9
6		rebuy-shop	1,449	686	333	55	98.5
7		atp-autoteile	4,719	490	220	26	97.4
8		get_importcds	2,907	449	218	32	99.3
9		discover-books	951	427	197	24	98.5
10		ppretail	1,664	336	175	29	99.7

You can see much more data in the full list.

Who are the top 1,000 eBay sellers?

These are the sellers who have gained the most feedback in the last 12 months. Feedback volume is a useful approximation of the number of units sold, but is not directly linked to sales revenue.

The top three sellers on the list are now the same for three years running – musicmagpie, worldofbooks08 and medimops. The whole top ten shows little movement, with only two sellers entering since last year: discover-books of the US have climbed from #78 to #9, and ppretail from the UK are up from #16 to #10.

Below, I’ve drawn some insights from the data. I’d love to hear your own observations in the comments at the end.

How many top eBay sellers are cross-border traders?

36% of the top 1,000 eBay sellers are serious cross-border traders – they are based in one country, and make most of their sales to another country. After years of steady growth, from 31% in 2014, 35% in 2015, 38% in 2016 and 39% last year, we have finally seen a fall in cross-border trade among the top 1,000 this year.

Of the 362 international eBay traders, 87% are based in China or Hong Kong – 316 sellers in total. This is an increase in percentage terms from last year, when 85% of cross-border sellers were based in China or Hong Kong. But it’s a decrease of 7% in absolute terms, from 330 sellers last year.

Which countries do Chinese businesses sell to?

This year, there has been a decrease of 6% in the number of businesses on the list selling from China to the US and Canada. But the number of Chinese businesses selling to the EU (including the UK) and Australia is almost flat, decreasing slightly from 164 to 160 of the top 1,000 sellers.

In summary, almost one third of the top 1,000 eBay sellers are Chinese traders selling to the US, Europe and Australia. International sellers from other parts of the world fell by 21% from 58 to 46 sellers.

Australia has been a big success story for eBay, and has also attracted a large number of Chinese sellers. Amazon started selling in Australia at the end of 2017, and looks likely to massively disrupt the ecommerce industry there.

Top cross-border eBay sellers from outside China

Cross-border trade is not completely dominated by China. But Belgian philatelist, and list stalwart matthijs_philatelie at #40, is now the only cross-border seller in the top 100 from outside China. Last year the top 100 also featured internationally-focused sellers from Europe xa-electronics and vidaxl_de, and bitb99 from Singapore.

Of course, these are not the only international sellers, just those who primarily sell outside their home country. Huge numbers of eBay sellers trade across borders, but most still make the majority of their sales in their home country.

Which countries have the most top eBay sellers?

These are the countries with the most sellers in the top 1,000.

#	Country	Sellers	Feedback (1)
1	China	305	18,894
2	UK	253	20,131
3	US	203	18,287
4	Germany	158	13,378
5	Australia	25	1,631
6	Hong Kong	12	756
7	Malaysia	7	416
8	Thailand	6	303
9	Italy	4	229
10	Switzerland	3	221

1 – The sum of feedback (in thousands) received in the last twelve months

Looking at the country standings overall, China has actually lost the 10 sellers it gained last year, while the UK has gained 32, the US has gained 7 and Germany has lost 13. At this rate the UK could actually leapfrog China to take the top position in little over a year.

Last year the UK lost 18 sellers in the top 1,000. Could we now be seeing the effect of the UK economy getting used to the idea of Brexit?

The World’s Top eBay Sellers

# (1)	Location	Username	Feedback (thousands)
			Total (2)	12 mo	6 mo	1 mo	Pos % (3)
1		musicmagpie	9,777	1,585	746	134	99.1
2		worldofbooks08	5,635	1,303	624	111	98.9
3		medimops	4,914	1,127	569	99	99.0
4		thrift.books	1,566	792	400	61	99.0
5		decluttr_store	2,403	736	356	71	98.9
6		rebuy-shop	1,449	686	333	55	98.5
7		atp-autoteile	4,719	490	220	26	97.4
8		get_importcds	2,907	449	218	32	99.3
9		discover-books	951	427	197	24	98.5
10		ppretail	1,664	336	175	29	99.7
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1 – Sellers without an indicator were not in the 2017 list. Hover over the indicator to see the 2017 position.
2 – Total feedback received. This is shown instead of the better known Feedback Score, which can be an inaccurate indicator of sales volume.
3 – Positive feedback received in the last 12 months. This differs from eBay’s own feedback percentage calculation which excludes repeat feedback from the same member for purchases within the same calendar week.

The Top eBay Sellers in the US

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1		thrift.books	1,566	792	400	61	99.0
2		decluttr_store	2,403	736	356	71	98.9
3		get_importcds	2,907	449	218	32	99.3
4		discover-books	951	427	197	24	98.5
5		blowitoutahere	2,532	328	151	23	99.0
6		thehoneyroastedpeanut	1,622	300	103	6	99.1
7		am-autoparts	2,781	296	141	24	99.3
8		betterworldbooks	2,891	293	150	28	99.2
9		bhfo	3,043	272	106	17	99.1
10		gregmorriscards	1,189	255	131	21	100.0
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The Top eBay Sellers in the UK

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1		musicmagpie	9,777	1,585	746	134	99.1
2		worldofbooks08	5,635	1,303	624	111	98.9
3		ppretail	1,664	336	175	29	99.7
4		wordery	1,465	283	117	20	99.5
5		kayfast1	1,208	270	145	23	100.0
6		argos	2,748	247	100	17	98.0
7		superdrystore	1,934	237	106	14	99.1
8		lmelectrical	1,661	236	112	17	99.3
9		baham_books	957	214	117	17	99.3
10		zoomonline	605	187	63	12	99.5
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The Top eBay Sellers in China / Hong Kong

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1	→	jewelryfindingshop	1,862	330	153	24	97.4
2	→	mhestore2009	1,507	214	81	10	97.1
3	→	xingchunqing1984	603	194	98	13	98.4
4	→	2015happydeal	639	188	57	8	98.1
5	→	2013bestbuybest	272	182	82	15	98.7
6	→	gudongtoy	286	178	82	10	99.0
7	→	lucky.warm	334	173	55	8	98.9
8	→	fzeroinestore	1,339	163	58	6	97.1
9	→	alice1101983	872	156	74	8	98.8
10	→	comyur	509	150	48	6	98.2
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The Top eBay Sellers in Germany

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1		medimops	4,914	1,127	569	99	99.0
2		rebuy-shop	1,449	686	333	55	98.5
3		atp-autoteile	4,719	490	220	26	97.4
4		mediamarkt	940	282	136	24	98.9
5		no.1outlet	2,633	266	125	19	99.7
6		*memoryking*	1,523	260	117	17	99.7
7		bandel-autoteile	1,471	216	123	20	99.1
8		www.csl-computer.com	3,305	212	77	12	99.6
9		vhbw-online	870	205	91	15	99.0
10		brands4cars	764	191	94	10	98.0
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The Top eBay Sellers in Australia

#	Location	Username	Feedback (thousands)
			Total	12 mo	6 mo	1 mo	Pos %
1		ozplaza.living	1,098	154	77	14	98.4
2		af2018	1,481	106	53	8	97.9
3		awesomegreenla	185	102	36	7	96.0
4		angus_robertson	299	97	45	7	99.7
5		simplybestprices-10to20dayshipping	352	83	33	6	97.5
6		ausphone	748	73	40	7	98.2
7		ausutek	665	73	38	7	99.0
8		warehouse4all	468	71	31	4	97.5
9		the_nile	1,123	70	28	4	96.6
10		pro.gadgets	266	68	28	4	99.5
View More

About the Data

This is the fifth annual edition of The World’s Top eBay Sellers.

The raw data was provided by ecommerce intelligence firm Marketplace Pulse in September 2018, with further research on cross-border selling undertaken by Web Retailer. In previous years, the data was all sourced by Web Retailer directly.

The list is ordered by positive feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received. Reports from Tamebay and EcommerceBytes suggest the typical proportion of buyers leaving feedback is between 40% and 70%, with a bias towards the lower percentage.

If you have any questions just let us know in the comments below!