The World’s 1000 Top eBay Sellers

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UPDATED: This post was updated in March 2021. Many thanks to ecommerce intelligence firm Marketplace Pulse for providing the data.

Here’s the latest edition of the world’s top 1,000 eBay sellers, updated from our last edition published in February 2020. As well as the overall list, there’s a breakdown for five different countries, and an analysis of cross-border selling.

We also publish a list of the world’s top Amazon sellers.

Who are the top 1,000 eBay sellers?

These are the top eBay store sellers who have gained the most feedback in the last 12 months. Feedback volume is a useful approximation of the number of units sold, but is not directly linked to sales revenue.

The top three sellers on the list have been the same for five years running – musicmagpie, medimops and worldofbooks08. The whole top ten shows little movement, with only one seller entering since last time: comc_consignment of the US has climbed from #16 to #7, replacing get_importcds (also from the US) who has only just fallen out of the top ten to #14.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

# (1) Location Username Feedback (thousands)
Total (2) 12 mo 6 mo 1 mo Pos % (3)
1 musicmagpie 14,126 1,898 1,019 170 99.3
2 medimops 8,536 1,434 722 111 99.2
3 worldofbooks08 9,157 957 465 77 98.8
4 second.sale 1,986 847 471 80 98.6
5 thrift.books 3,632 733 322 53 98.9
6 decluttr_store 4,054 633 304 50 99.0
7 comc_consignment 1,446 460 212 39 99.1
8 discover-books 1,859 364 143 26 98.9
9 atp-autoteile 5,817 362 191 35 99.2
10 rebuy-shop 2,621 349 162 26 99.3
 

1 – Sellers without an indicator were not in the 2020 list. Hover over the indicator to see the 2020 position.
2 – Total feedback received. This is shown instead of the better known Feedback Score, as that can be an inaccurate indicator of sales volume.
3 – Positive feedback received in the last 12 months. This differs from eBay’s own feedback percentage calculation which excludes repeat feedback from the same member for purchases within the same calendar week
.

How many top eBay sellers are cross-border traders?

Just 8.8% of the top 1,000 eBay sellers are serious cross-border traders – they are based in one country, and make most of their sales to another country. After four years of steady growth, from 31% in 2014 to 39% in 2017, international selling has declined since 2018. This year, cross-border selling among the top 1,000 fell 68% to only 88 sellers.

Of the 88 international eBay traders, 65% are based in China or Hong Kong – 57 sellers in total. This is a very sharp fall of 76% in the number of Chinese sellers, accounting for almost all of the overall drop in cross-border trade.

Which countries do Chinese businesses sell to?

This year, there has been a staggering decrease of 69% in the number of Chinese businesses in the top 1,000 list selling to the US and Canada, from 68 in 2020 to only 21 in 2021.

The number of Chinese businesses selling to the UK has fallen to the same level (down 61%, from 54 to 21), while the number selling to Europe has fallen by 73% (from 55 to 15). There are now zero Chinese businesses selling predominantly to Australia in the top 1,000, down from 57 last year.

Despite the steep drop in Chinese businesses, cross-border selling on eBay is still dominated by China and Hong Kong. 65% of the 88 eBay sellers in the top 1,000 who specialize in cross-border trade are Chinese businesses selling to the US and Europe. International sellers from other parts of the world fell as well – by 24% from 41 to 31 sellers.

eBay cross border trade 2021

Why has the number of Chinese sellers in the top 1,000 dropped so dramatically?

One factor is an apparent eBay crackdown on “location abuse”. This is when businesses falsely declare the location of items on their eBay listings, to gain an advantage in the search rankings. For example, a business in China might say their goods are in the UK, but actually ship them from China. This practice angered many eBay buyers, particularly when they filtered the results specifically to find sellers in their own country. A crackdown was never officially announced, but appeared to begin with new shipping rules introduced in 2019.

Another factor is the introduction of new VAT rules in the UK and the EU, at the start of 2021. Online marketplaces are now required to collect VAT on behalf of sellers, making many items which had previously avoided the tax more expensive – by 20% in the UK.

Top cross-border eBay sellers from outside China

Cross-border trade is not completely dominated by China. The top 100 features Belgian philatelist matthijs_philatelie at #38, who sells mostly to the US. Another Belgian stamp dealer, antverpiastamps, features at #91.

The huge German seller of used books and DVDs, medimops, trades on eBay UK as momox_uk, at #71 in the list of ebay sellers from Germany, and they are immediately followed by rarewaves-outlet, a British music dealer selling on eBay Germany, at #72 in the list.

The final cross-border seller in the top 100 is medimops once again, with their French eBay account, momox, at #96.

It’s important to note that these are not the only international sellers, just those who primarily sell outside their home country. Huge numbers of eBay sellers trade across borders, while continuing to make the majority of their sales in their home country.

Which countries have the most top eBay sellers?

These are the countries with most of the eBay top sellers in the top 1,000.

# Country Sellers Feedback (1)
1 UK 399 27,076
2 US 252 19,558
3 Germany 217 14,604
4 China 43 2,042
5 Australia 41 2,380
6 Hong Kong 14 723
7 Italy 7 364
8 Canada 4 150
9 Switzerland 3 238
10 Spain 3 147

1 – The sum of feedback (in thousands) received in the last twelve months

The UK has gained 91 sellers in the top 1,000, for a total of 399. It remains in the top slot and there is now even more space between the UK and the other countries in the table. The US has added 49 sellers to have 252 in total, moving it up one spot to second in the list.

Germany has also moved up one place into the third position, adding 39 sellers to make a total of 217. China is the biggest loser, with 179 fewer sellers in the top 1,000, causing it to fall from second to fourth place. It now has only 43 sellers on the list.

Australia remains fifth, with 41 sellers, a gain of 12 compared to last year. Hong Kong follows at #6, with 14 sellers – the same number as in 2020

The top ten countries are rounded out by Italy, Canada, Switzerland and Spain, each with fewer than ten sellers on the list. Japan, Malaysia and Singapore propped up the list in 2020 but they have all now fallen away. Japan only has one seller in the top 1,000 this year while Malaysia and Singapore have none.

The Top eBay Sellers in the US

# Location Username Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 second.sale 1,986 847 471 80 98.6
2 thrift.books 3,632 733 322 53 98.9
3 decluttr_store 4,054 633 304 50 99.0
4 comc_consignment 1,446 460 212 39 99.1
5 discover-books 1,859 363 142 26 98.9
6 blowitoutahere 3,352 308 163 25 99.2
7 get_importcds 3,759 301 148 27 99.2
8 carpartswholesale 2,958 289 139 26 98.2
9 theperfectpart 555 267 125 21 99.0
10 burbanksportscards 2,025 267 128 25 99.8
 

The Top eBay Sellers in the UK

# Location Username Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 musicmagpie 14,126 1,898 1,019 170 99.3
2 worldofbooks08 9,157 957 465 77 98.8
3 baham_books 1,603 301 163 30 98.8
4 currys_pcworld 948 301 154 14 97.0
5 webuybooks 1,501 237 129 22 99.2
6 kayfast1 1,811 234 106 18 99.9
7 ppretail 2,369 231 83 13 99.4
8 massiveattack007 1,668 204 72 10 98.3
9 cmedia_group 603 169 80 9 99.1
10 gwr-fasteners 483 168 66 11 99.9
 

The Top eBay Sellers in China

# Location Username Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 kk-318 167 102 2   97.0
2 awzzz7080 415 99 49 12 99.4
3 mathers0125 237 70 56 13 98.6
4 eccppautoparts 335 64 28 4 98.4
5 huangjian1992 213 64 6   96.6
6 flyteching 78 61 30 3 98.2
7 caotan1990 141 58 32 7 97.6
8 yt_jewelry_7 60 57 27 4 98.4
9 focusedplace 131 57 28 4 98.5
10 jewelryfindingshop 2,299 56 20 3 94.7
 

The Top eBay Sellers in Germany

# Location Username Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 medimops 8,536 1,434 722 111 99.2
2 atp-autoteile 5,817 362 191 35 99.2
3 rebuy-shop 2,621 349 162 26 99.3
4 bandel-autoteile 2,233 313 146 25 99.2
5 *memoryking* 2,036 199 105 14 99.6
6 no.1outlet 3,121 174 83 14 99.9
7 momoxfashion 1,096 173 80 13 98.8
8 brands4cars 1,209 171 97 17 99.4
9 saturn 1,080 155 86 11 98.2
10 vhbw-online 1,312 153 78 14 98.8
 

The Top eBay Sellers in Australia

# Location Username Feedback (thousands)
Total 12 mo 6 mo 1 mo Pos %
1 ozplaza.living 1,540 147 78 10 97.7
2 laser_2010 272 117 62 10 98.8
3 the_nile 1,308 93 40 5 98.3
4 one-stop-stamp-shop 253 89 42 8 99.9
5 ozauctionbroker 879 86 38 5 98.2
6 swoows 90 85 49 9 98.0
7 electro_mart_sydney 357 83 30 5 97.5
8 sparesbox_auto 267 80 40 7 98.4
9 oz.xinda 132 71 27 2 96.1
10 ausutek 855 68 27 4 98.8
 

About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in March 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by positive feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: eBay seller links.

Comments

Katrina Hess
Katrina Hess

Wonder what the ASP is for these sellers and what return rate or non payment rate might be for them.
Non payment rate and return rate is significant in many categories and may not be taken into account in this if its mostly feedback related.

Dave Sharpe
Dave Sharpe

It would be interesting to see the results from sellers with anchor shops

juliawww
juliawww

Thanks, Andy!

Andy Geldman
Andy Geldmanauthor

It looks like eBay's featured stores directory is a little erratic, I'm looking into getting the list updated for babz and any others missed.

Andy Geldman
Andy Geldmanauthor

The list has been updated now, with babz on top and a few other additions.

Jason
Jason

2nd on the list estocks AKA MusicMagpie.

Chris
Chris

why isn't discofashion on that list? that list doesn't make sense of the top 1000 sellers

Yair
Yair

Of course this has nothing to do with sales volume. How about you gather for us a list of top sellers by sales volumes?

Samantha
Samantha

Hi Andy, I was looking at the Google drive document you shared at the end of the article. You have a column that shows "Store Size." What exactly does that number represent?

michael
michael

Babz Media is the name of an eBay shop owned by Babz who came #1 on the list cheers Michael

richardhlucas
richardhlucas

hi This is a great resource. If I have more detailed questions could you potentially do dedicated research thanks Richard

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Richard, yes potentially! You can get in touch using the "Contact" link in the footer.

Andy Geldman
Andy Geldmanauthor

Thanks Chris!

Thinking aloud here... with an average sale price per category and % of sales which get feedback I could actually estimate GSV for these sellers. It's not something I will attempt any time soon though!

Chris
Chris
In reply to Chris

I think that would get you closer but with some outliers in the data. For example: a seller that sells iphones vs. one that sells iphone accessories. Same top level category with much different average sale price. Pulling terapeak data on every seller would really be the best way estimate this variable using a sample size of a 30 day window or something to find an average store transaction price. The question then boils down to... who is more of a top eBay seller? The store that sells 100 cars a month or 10,000 sets of brake pads?

scott gross
scott gross

Hi Andy, I am umo88 on eBay and I believe I should be on this list. In 2014 we will do 50,000, $25 transactions for about 1.25 million in business. Check us out we have an amazing model. If you are interested in a unique model we are it!

George
George
In reply to George

I must agree with Scott, I am an electronic component re-seller and buy just about all of my items from umo88 and I do believe most electronic component re-sellers are right in there with me. You are by far the #1 electronic component seller on eBay with the best prices by far!

Javier
Javier
In reply to Javier

Hey Scott, Hope you are doing great!
I see that you are talking about a business model here. I find it interesting. I have been trying to get my company to the next level and I will like to talk to big sellers. I would like to do some investment in software. My listing, inventory and shipping teams is giving me a lot of overhead. However trying to find the right tools to adapt myself to the new incoming challenges. Thank you in advance!

Mike
Mike

Hi Andy, thanks for the post. Do you have any material that would help me start selling on Amazon as a self fulfill merchant?
I've tried Ebay using DSD only to have my account permanently shut down by Ebay.
I'm looking for something that really works and so i'm reaching out to you
Thanks for everything Andy

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Mike, there's no secret formula but as a starting point you need something to sell! You could check out this post for ideas: https://www.webretailer.com/b/product-sourcing-strategy/

Andy Geldman
Andy Geldmanauthor

Hi Dan, and congratulations on being #390!

Yes I'll probably update it around at the same time next year, and include a column for movement/new entries.

It's not a straightforward job extracting the data and it takes a long time to run, so there are no plans to provide a script.

Scott
Scott

Hello,

I assumed you scraped the website rather than utilised the EBay API to produce the list?

Thanks,
Scott.

Ankit
Ankit

Hi, am curious about where do we rank, our ebay user ID is sarafankit2009, we have 18991 feedbacks in last 6 months and 31960 over the last 12 months, with an anchor store on ebay USA

Thanks.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Ankit, thanks for the comment. This list is about a year old, we'll update it sometime soon and you can see if you show up then.

Geraldo
Geraldo

Awesome list, have you ever thought to break it down to the same countries that Amazon is at, just like your Amazon list?

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Geraldo, thank you. Yes that will be done when the list is updated.

Bob Harper
Bob Harper

This is awesome! How did you compile this list? Did you hire people to manually enter all the data? Is there a tool where I can submit a query for ebay sellers and it will come back with a list? Thanks!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Bob, and thank you! We are planning an update within a few weeks. There isn't any tool for querying eBay sellers as far as I know.

Bob Harper
Bob Harper
In reply to Bob Harper

Thanks!

Andy Geldman
Andy Geldmanauthor

Thank you Nancy. That's an interesting analysis. Perhaps the big sellers lack the personal touch to push their feedback score higher. And while a 100% score is something to be proud of, I don't think it makes a big difference either to buyers or eBay's algorithms. So the big sellers probably don't think it's worth the extra effort.

We're working on updating the list now and it will be announced in a couple of weeks.

Keisha
Keisha
In reply to Keisha

Hi Andy, is there going to be a new Australian Sellers release this year?

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Keisha, yes we'll update all the lists this year including Australia.

Conrad Steinbrueck
Conrad Steinbrueck

Thanks for bringing this list together, Andy. Love looking at the geographic segmentations and categories of top sellers. Great stuff!

Andy Geldman
Andy Geldmanauthor

Hi Klam, glad you like it. We're not planning to share on Google Docs this time but if you drop me a line and let me know what you plan to do with it we'll see what we can do.

zul
zul

Hi Andy, thanks for sharing!

May i know the ebay ID for malaysia seller?

I search on the list but cannot found

zul
zul
In reply to zul

Great! Thank you so much!

Andy Geldman
Andy Geldmanauthor

Yes, it does appear they should be listed as they had 67,023 feedback in the last 6 months. If they haven't changed their user ID, then there was probably a bug of some sort meaning they weren't listed in the eBay seller directory at the time of the research.

Su
Su

We were delighted to be on the top 1000 list last year - but seem to have missed it this year?

Could you let us know where we came please?

Kindest regards - Su

Oliver
Oliver

Hello,

Can you advise how outdoors camping, hiking and backpacking equipment performs on ebay.
I'm just new to this and want to ensure I have selected a productive niche early on -

thankyou

Lucy
Lucy

Very accurate and amazing report. I have seen few familiar sellers that I used to browse on ebay and I would agree upon seeing them on that spot, especially on jewelry category. Keep it up Andy!

Karl Ciz
Karl Ciz

Great Stats! Some of the largest sellers on the list are using StoreFeeder to automate a lot of their manual tasks - without automation of stock control, order processing and channel management sellers are usually restricted by the age old enemy - time.

Great to see our customers doing so well!

seller1012
seller1012

Absolutely love these. Awesome work. These are what led me to find webretailer in the first place, and while I now know there's a ton of other great content, I always look forward to these!

Chris
Chris

I would suggest using terapeak to peg each sellers asp over the last 90 days and then multiply by feedback x 2 to estimate total GSV. There is a massive difference between a company who sells iPhone cases with an asp of 5 bucks and a auto parts seller with an asp of 100 bucks as different sellers will vary wildly and the industry uses GMV as the standard size benchmark. Right now you are basically saying that a dollar store is larger than a car dealership simply because they have more transactions. Just an idea to take the data another step.

Glenn
Glenn

You state "Feedback is an indicator of sales volume". I would like to make a huge emphasis on "indicator" as using this method is, I believe so out of whack, and is not even worth reporting for the following reasons;

1) As you have recognized, feedback has fallen to now what looks like about 40 to 50% of actual sales. A lot of people also dont like leaving negative feedback, when it should be, again this screws up the numbers because they dont even leave a neutral or positive. The old cliche thrives still, "customers rarely complain.......they just never come back". It leaves a door opened that marketing and sales strategists should be trying to work out how they turn these type of customers into their most important - i.e honest, constructive feedback that can be priceless, if fixed.

2) This overall feedback includes all positive feedback? As a seller and Buyer? If thats the case, which I believe it is, then how can it be an indicator even towards sales volume when buying, positive feedback by the seller ( that is the seller makes a purchase and receives positive feedback) is counted towards a "sales volume" indicator???

Cheers

G

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Glenn,

Yes absolutely feedback is only an indicator. However, I don't think the proportion of buyers that leave feedback is a problem for this ranking. It is still an "indicator" (i.e. correlated to sales volume) whatever the percentage who leave feedback.

On your second point, yes it will include feedback received as a buyer. But, and this is a huge "but", even the lowest-ranked seller (at #1000 in the main list) received 44,000 feedback in the last 12 months. We are taking about substantial businesses here, not hobbyists. I expect the vast majority of sellers at this scale will not be doing any buying at all with the same account. To make any kind of impression in their feedback score through buying would take a big effort anyway, and would simply not be worth doing.

Glenn
Glenn

HI Andy,

Appreciate your reply and agree with what you say to a degree. It was I guess a comment I needed to make in relation to reading some other comments in relation to the reports themselves yet the true reflection and how feedback is gained by a buyer I dont think is spelled out correctly.

All that put aside, the figures Im looking at are of great concern in relation to the % of customer actually giving feedback. Especially, in my opinion, this is one of the greatest attributes to an eBay store. Im seeing it heading south to about 38.5%.

Would be interested to know your thoughts and have there been any reports or studies done on the reasons (or human nature and/or generational change) for this figure to be so low as I recall 5 years ago was more like 70% (off the top of my head).

Cheers

Glenn

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Glenn, I think it's due to eBay's change away from a buying and selling community to a more transactional site.

In a marketplace with a strong community spirit, feedback is a normal way to maintain and build the community links. In a marketplace which is more about making purchases from profit-driven companies, there's not much motivation to leave feedback. It takes time and there's no real benefit.

I'm surprised the percentage is still as high as it is, to be honest.

Troy
Troy
In reply to Troy

Hi Andy,

When are you bringing out the 2017 top lists for around the world.

I want to see if I have improved from last year.

Thanks

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

We've started the process now and aiming for later this month.

larry
larry

Interesting to see how much ebay has changed. the antiques market for much of it is slowly tanking. not that long ago antqiues would've been a top selling category but today it has been greatly overshadowed by new(er) consumer goods and will only continue to evaporate from the online landscape.

julie
julie

Hi there, I noticed your comment and I'm writing a paper on what makes a sensational ebay seller - would you please be able to give me some hints and tips on why and how you have become so successful? I'm based in Australia, so, would really appreciate your feedback. thanks Jules.

Abdullah
Abdullah

HI Andy,
Fantastic list. Where can I get the latest list from? Also is it possible to potentially get a dedicated research for eBay and Amazon?

Thanks

Abdullah

Valery
Valery

Great list, would be nice if you can generate a list with the TURNOVER-ranking...

Mary Wilke
Mary Wilke

Great information Andy. Easy to see why China has the top slot on numbers of sellers when they have a low cost shipping option in China Express. The minimum shipping cost a US seller can have through eBay is $2.61, which is more than the cost of the item and shipping that many of the Chinese sellers are listing.

Steve
Steve
In reply to Steve

Yes I agree. The "agreement" that the USPS and China have put together for super low shipping rates have penalized American sellers. As an eBay seller for the past 20 years, I have noticed that Chinese products are flooding the market and taking advantage of these low rates that Americans cannot get from our own USPS. Unbelievable! President Trump - are you listening?

Eric
Eric

When will rankings be updated?

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

They were updated in September so the next update will be in mid-2018.

Daniel
Daniel

Hi Andy,

My company not make part of the top 1000 but I know i'm near that . Is it possible to see the top 2000 or something ?

My ebay user id is enjoytreasure

Thank you !

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi Daniel, thanks for the comment.

You are at #1193 overall, so not far outside the top 1000!

Daniel
Daniel
In reply to Daniel

Thank you so much Andy !!!

Mark Mobius
Mark Mobius

I want to find the name and e-mail address for the top eBay sellers in Hong Kong since I have a lot of things I want to sell and I need someone to do it for me.

Isaiah B
Isaiah B

Hey Andy!

Just wondering how you sourced these users and when/if you'll be updating the list again.

Happy holidays,

Isaiah

John Connor
John Connor

Hi Andy,

Can you give us a list of the top Ebay sellers who have been banned from doing business with Ebay?

Firas Kodmany
Firas Kodmany

Very accurate and amazing resource. Awesome work. I have seen few familiar sellers that I used to browse on ebay and I would agree upon seeing them on that spot, especially on Home & Garden category. Thank you Andy

mr_no.4
mr_no.4

Glad to see both my stores ranked within Top 100 in AUS~Thank you

Terry
Terry

Hi Andy - I have just skimmed through your post, and its pretty cool. lots of info. I wanted to ask an ebay question. I started to list items on ebay 4-1/2 months ago. I'm doing pretty well, but I wanted to ask - how important is feedback ? I've been listing mostly items from Aliexpress on ebay, and have had a bit of a problem with feedback, because it takes ~ 60 days to get delivery from China to almost anywhere. So, for the most part, I've been ignoring it, because I can't tell when an item has been delivered. My ebay sales have slowed to a trickle within the past two weeks. Is this related to my feedback issue, or is it something else ?

Rich
Rich
In reply to Rich

Feedback is extremely important on eBay. To ignore your feedback is to ignore your business... who wants to wait 60 days for delivery?

kay gabel
kay gabel

Dont buy from city- green from hong kong at ebay,, they will not refund ,or cancel orders if you request

Isa
Isa

Do you have
-most successful eBay sellers per category/keyword
-more countries?
-same for Amazon?

Franklin Vee
Franklin Vee

In addition to the Chinese sellers how many other foreign sellers have their postage to the U.S. subsidized by the USPS?

Diana
Diana

Hi! Where does Canada stand and do you have a list of top Canadian eBay sellers? Thanks!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Sorry Diana, we don't have a list for Canada.

Krishnadas
Krishnadas

Please share Srilankan seller rank details

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