Stroller Wagon: Stroll to a Wagonload of Money

Having a young one in your family is one of the most exciting things that can happen to you. But, nobody ever mentions what a hassle it is to go out. You need to take food, toys, and all the other products the baby needs with you, and there are only so many hands all of us have.

This week’s trending product is a stroller wagon, designed to help out baby and young kid parents on their way to a relaxed walk.

Wagon stroller featured image

What Is a Stroller Wagon?

As a parent, you need different strollers for different occasions, and at some point, you end up needing a garage just for them. A wagon stroller is an all-in-one product that combines the space and functionalities of a double, lightweight, and jogging stroller.

Depending on the model, you can fit up to four babies inside the stroller or use it for older children that get anxious sitting down in a regular stroller but still can’t walk around on their own. If you have a single child, a wagon is still a great solution as it comes with extra space to carry all the necessities with you. Most stroller wagons are designed so that you can both push and pull them.

Wagon strollers are popular, especially among millennial parents. They come with an abundance of space, are easy to use, and have multiple functionalities. All you basically need is a single wagon that has the maneuverability of a stroller, and you’re good to go, regardless of whether you’re going to a beach, zoo, or theme park.

Product Examples: What Is the Best Wagon Stroller?

While they are foldable, wagon strollers still take up space. If you plan to sell them online, you need to plan how you’re going to store them and where. You can use some of the best warehouse management systems to help you optimize your process. If you don’t have the space (or desire) to store strollers, you can always rely on dropshipping or online arbitrage.

The best way to stock the product is to find a local supplier or use product-sourcing tools and services to create the best margin. If you don’t know where to look for wagon strollers, Alibaba is always a great place to start.

Check out some of the best-selling wagon strollers on top marketplaces:

  • eBay: Sold by Wolverines1football. The wagon is collapsible and folds into a 22”x14”x9” carry bag, making it perfect for travel. It has a removable UV 50 protected canopy and shoulder and buckle pads for safety. Price: $235.00.
  • Walmart: Sold by Walmart. The product comes with adjustable handlebars on both sides so you can push and pull it. The stroller can fit two kids and holds up to 110 lbs. Price: $189.99. 
  • Amazon: Sold by Amazon. Made from polyester, you can choose three color schemes. It has a flippable handle and canopies with UPF 50+. It can fit two children aged six months to five years. Price: $216.31. 

Other examples:

BusyBee Foldable Stroller WagonPrice: $294.65

Jeep Deluxe Wrangler Stroller WagonPrice: $399.99

EVER ADVANCED Foldable into Bag Travel Wagon StrollerPrice: $259.99

Keenz XC+ 2.0 – Luxury Comfort Stroller WagonPrice: $849.99

Selling Stroller Wagons Successfully

Unlike the majority of products that are currently trending, such as an inflatable tanning pool or mini fan, stroller wagons are not a seasonal product. They don’t have an expiration date, so you can stock well in advance and promote the product all year round.

Since parents are the target audience, you can consider offering other products that might interest them, such as weighted stuffed animals or necessities like diapers. This will help you build a recognizable brand within the parenting niche.

Selling Wagon Strollers on Top Marketplaces

If you search for stroller wagons on Amazon, you’ll find over 3,000 results, which makes this quite a saturated market. Of course, as you go deeper into the search results, you’ll notice that most sellers don’t offer actual wagon strollers, which will help you climb the search ladder quickly.

The best way to optimize your marketing and sales efforts on popular platforms is to use tools and services made specifically to help out online retailers, such as tools for Amazon and eBay sellers. 

One thing you should know is that international shipping might be tricky. Due to its size and weight, a wagon stroller is harder to ship than a beauty product. If you still want to offer your product to a worldwide audience, you should consider getting the help of some of the best international shipping tools and services.

Thanks for reviewing the Webretailer eCommerce Trends. Our aim is to provide insights into hot, trending products and services that online sellers should know about. 


Miloš Soro

Miloš Soro

Miloš Soro is a content writer dedicated to the technical side of running a business. He is our eCommerce trends, tips, and product development expert. Soro combines his six years of writing experience with an educational background in IT and is interested in the latest technology trends to provide his readers with the latest insights.

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Abubakar Alim Jalloh
Abubakar Alim Jalloh


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