Research » Sellers, Stores & Products

The World’s Top Amazon Marketplace Sellers 2020

By Andy Geldman

The top 1,000 Amazon sellers worldwide updated for 2020, including country lists for every Amazon marketplace from the US to Australia.

The World’s Top Amazon Marketplace Sellers 2020

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Glad to see the clients I helped specifically on their Amazon expansion last year on that list! Smiles all round!!


Replying to Liz

I’m really struggling with my online business. Could you please me with product sourcing? I’m in the United Kingdom


Replying to Imart

Agree product sourcing can be a struggle, have you tried the excellent new

kind regards

saandeep yaadav

Replying to Imart

what product you want to source please email


Replying to Imart

Have you solve your sourcing problems ??


Replying to Liz

Hi! Would you mind sharing how you help them with their Amazon expansion? Thanks!

Matthew Taylor

Replying to Liz

Hello Liz, My name is Matt Taylor, I have a friend that has been selling on Amazon for a while and seems to be making a small profit of maybe 30k a year. Its been about 3 years now and he is consistent. I noticed you said that you had clients you helped that I am assuming are doing the same kind of thing probably at a larger scale. I also noticed you mentioned smiles. I only came on here to see what kind of market there was for rosary beads, because I was looking for my calling. I was wondering if you would like to help 2 very motived people. I want you to know that we would be totally open to even working for you if that’s what you feel could work. I am in the flooring industry and I know in any industry its who you know. I like smiles too!! if it sound like a small piece of your calling then please contact me. [email protected] or 8562987776


Replying to Liz

Please could advise how you help clients expansion ?
I am interested .


Replying to Liz

How did you help them?


Replying to Liz

Hello liz looking for some help .will be much appreciated

Akhtar Kasia

This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.


Could you add the amount of products these sellers have to the list? Would be an interesting thing to the comparison.


Replying to Andy Geldman

It would be interesting to see Amazon’s own accounts to see how they rank against the rest of us… even if you list them with an asterisk… would they take the top four spots or is there a top seller 3rd party that does better than the host?

James F.

Replying to Jake

Jake! What up dude.. it’s James F. .. small world….


Replying to Andy Geldman

Thanks Andy. Yes, did that. Just hoped there would be an easier way to compare 🙂


Replying to Andy Geldman

Sorry I’m so late to the conversation but I just saw this and wanted to reach out to you, Andy,

First off, this is a fascinating list and article. Thanks for putting this together.

I’m the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold.

My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions…and we actively request feedback from every customer.

I’m confident that there is a correlation between feedback and orders, but there are so many factors that throw that number off that I don’t think it’s enough to base volume off of feedback alone.

For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.

So while the metric you used certainly is better than nothing, I think it will overrate some while underrating others based on what they sell.

Our seller account may be an outlier of course, but I thought I’d share either way.

Thanks again!

James Amazio

Replying to Steve

Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it’s many, many factors associated with conversions.

With that said; I’ve would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc… high end is about 20-23%.

We actually worked with 2 sellers out of this list and improved their feedback from ~5% to about ~21% on all orders.. essentially doubling their monthly totals from previous months. (without going into super data). Anyways.. I think they probably climbed up this list since.. =)

With that said.. there’s a few tactics that’d definitely up that ~2.5 mark. I’d be open to any questions, suggestions, etc. if increasing feedback is of any interest to you. (without any annoying pressure sale of an app!)

I can be reached at [email protected]

Regarding Andy’s comment; I think it’s a good base to go from seeing as how there isn’t much other data that Amazon is willing to make public. A few of the listed companies can probably shuffle around in hierarchy (if given 100% data) but I’d say for the general,.. those listed def earned to be “nominated” of making it on the list lol!

– James A.


Replying to Andy Geldman

Is there a way to rank top US sellers within each marketplace – UK, Germany, France, Italy, Spain, Canada, India, Japan and China? I am willing to query on my own, I just do not know where to start. Thanks!

Cheryl Conway

I looked up _hippo books. #1 on Amazon and apparently the BBB has issued a warning about them:
if you do a Google search they have a lot of complaints. Unfortunately Amazon is not interested in good sellers, just whoever makes the most money for them like Anybook for example, another crook that Amazon allows to stay, despite horrible complaints.

Jakarri Demery

Replying to Andy Geldman

Great point, I just realized that if a product has even maybe just a couple hundred of reviews, probably means that they’re doing a couple hundreds sales a month or more.

Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.

This is a very informative article and thanks for taking the time to put this together.


Replying to Andy Geldman

You can address and satisfy all BBB complaints if you care to as a company. We do. Was very disappointed in that outfit when I approached them for our company to be a “rated” member. The more of our companies I wanted to have BBB endorsement, the more money they wanted- BBB is BS.

D&B same way- they want money to make you look good- we do it the old fashion way- we earn it!


Replying to Cheryl Conway

I totally agree Cheryl. Many of the sellers listed on the top list published here are downright crooks. Many have ridiculously bad BBB ratings as well as many complaints on the internet.

Some of these companies pay even their own employees to write feedback (they have the employee “buy” something, pay the employee plus give free incentives/product Many of the book dealers are the worst..

Another thing is that even though their seller feedback rating might be stellar, you will see if you read back in their 40/50 feedbacks per day that negative feedback gets buries almost instantly (and funny…most the positive feedback after negative feedback will take a point or two of the negative feedback proceeding it and comment in the positive on those points.

So, yep, lots of phony feedback. Many of these sellers will get nasty if you ask questions prior to a sale; some downright lie in their answers. OR they send answers not even pertaining to the questions.

Essentially many of the sellers on this list will ship late, (I guess Amazon requires sellers to send out within two business days after the order is placed)…these sellers sometimes take weeks Many do not provide tracking so if something gets lost in the mail, they don’t know where it is…so good luck getting a refund.

They also package poorly…so your purchase will no doubt look like road kill by the time you get it…and they lie about condition of product (outright lies or instead of condition they state they have thousands of satisfied customers…then you get some smelly, torn up product).

Their warehouse packers at the warehouses some sellers I guess send their product into so the seller does not have to ship the product themselves will throw product into a big box with no padding to take up the extra room (I had an MP3 player come in a box that was about 14″ x 20″x 12 inches high with no padding what so ever, it was so damaged by flouncing around in a huge box that it look like it had been thrown against a wall many times). Again, try sending it back for a refund.

The sellers above do not have to follow Amazon rules because they sell a lot for Amazon. If you buy from Amazon, find yourself the little seller who has great feedback and has described what they are selling. Question the seller before buying (I’d stay away from every seller listed above, they have no time for answering question and no time for customer service).

What many of these sellers do not understand is that part of internet selling is that you are the eyes and hands of a buyer who isn’t there to look at the product themselves. The sellers on this list lack integrity, honesty, service and if there were employees they would be fired (but they are not employees).

Oh, and then there are the ones who claim to have U.S. warehouses and even state they send from such and such a state…many of these are located overseas and your purchase takes up to three months to get.

Also, there are sellers above that are overseas, copy loose leaf and print on demand textbooks, they illegally copy to sell to U.S. students. Students wait months to get their textbooks and they come in as different editions (because they lie about them), loose leaf, or illegally printed (meaning they bought a book, made copies of it and sell the book).

Amazon does nothing to stop any of these practices. Also, quite a few on this list are drop shippers and spider sellers. Some do not have inventory, so if you need to return a product what happens is you are suppose to ship it back to whoever they buy it from, who many or may not reimbursed the seller you bought from…you end up not getting reimbursed. It’s a whole scam. Also, many of these stores are the same store (they hire others to open a store on Amazon, they have no product, but the same book is listed almost the same wording and same condition (or in the condition, they tell you they have a bunch of satisfied customers), just a few pennies difference…want to know if they really have the book…ask a question and they will say ‘we can’t answer you because it is in a warehouse in bumf*** wherever, lol)

Some of the worst are Silver Arch Books (huge offender), Hippo Books (huge offender), Free State Books, World of Books, Yankee Clipper, friendly books for you, melisasandy, the book guyz, YOB (your online bookstore), book depository US, booKnackrh, PBShop US and UK (claims to send from US, they don’t ) Anybook (a huge offender), academic book guy (REALLY a rip off artist).

This is my method for buying on Amazon (eBay in disguise), eBay, Abes: ask questions before sale about packing, when product will really be sent, do they provide tracking, have they described condition, what is their feedback like (go back and see how many people are dissatisfied each day for a month or so…tedious, but if you have people every day saying you screwed up, something’s wrong), do they respond to emails and do they answer the questions asked?

What is not important: the amount of feedback, the amount of product sent over over time, how they tell you how great they are, price.

I tend to buy from the little guys now instead of the people on this list…just because they are listed as top sellers, top seller is really misleading. If they screw me over once, I will leave a neutral feedback with everything about the sale as neutral does not count against them (I just don’t want to ruin business, but do state what went wrong), then I never buy from them again…and I mention to family, community members, friends, colleagues to not buy from this or that seller (and then sometimes those people warn other not to buy). Also, I tend to buy from those who respond to inquiries with actual answers (even ‘I don’t know’ is better than a lie) . I buy from those who describe what they are selling (instead of may or may not have chips in case, may or may not have accessories…WHAT???) and I will pay more for service and honesty than for the cheapo prices given by the above sellers.

Oh, one more thing. Sometimes I buy books…I never buy books from the above as they are allowed to defy Amazon’s two day to ship product rule and wait until they have a couple thousand orders to send by bulk mail (sometimes takes a week). They also send product under media mail sometimes which is not media, thereby ripping off the post office and they have the audacity to send as printed bound material (meant for looseleaf bound, velostrip bound printed material, etc).

James F.

This right here is GOLD! Very nicely put together.. so roughly 1 in 20-25 people will leave a seller feedback.. that means:

Feedback total x 20 = total sales.



Replying to Andy Geldman

Agreed. The percentage seems very high to me.


Are you going to do an eBay list this year? Loved last year’s one!

Sascha Meier


you write this:

So those merchants have really embraced selling on multiple marketplaces. You don’t have to go far down the list to find a seller whose largest marketplace is not their home country – KW-Commerce. They are actually based in Berlin but their biggest marketplace (by feedback) is Italy.

KW-Commerce is a german seller, but you but an italian flag…

Best Regards


Sadly Amazon is not available in Australia, not for buyers or sellers,only Amazon books….even though Australia is one of the highest online purchasing population there is, but I guess Ebay isn’t complaining.

Tim Hannan

I’m pretty sure you’re missing a class of sellers. These are both long-time Amazon Sellers that I’ve had experience buying from and both are missing from your list but clearly have the feedback scores to make it.

bull_moose – 11,178 in 12 months, 169.000 total

ZiaRecords -14,393 ratings in the past 12 month, 150,000K total

Josh Hudgins

Replying to Andy Geldman

Andy, thank you for putting this together. If it’s not too much trouble, would you mind sharing in more detail about your methodology? Thank you Andy…fascinating article.

Ron Mauldin

This is great! The “Top Amazon Marketplaces” list is like a road map of where to start selling next.

I have started an “International Fulfillment Mastermind”, which is … A MasterMind group for power sellers selling products to consumer via fulfillment services worldwide such as Amazon FBA, where we help and advise each other.

If you are selling over $10,000 a month online and are currently international or plan to go international, “reply to me” and tell me generically about your business, yourself, monthly units and monthly sales. Sincere replies will be invited to our “International Fulfillment Mastermind”.

If you don’t sell $10,000… please do yourself a favor and focus on your local country sales.


jack mcdermott

Replying to Ron Mauldin

Am interested in the International Mastermind
Currently approved in Amazon .UK and Amazon,jp, have not sold there yet. VAT driving me crazy.
Selling around 30K / month currently


Ron Mauldin

Replying to Ron Mauldin

Hi Ron,


~$250k sales / 15,000 units per month domestically.


Greg Burchfield

Replying to Ron Mauldin

Interested in the international fulfillment mastermind. We are currently generating sales of 15-20k / month but gearing up for expansion both at home and the European marketplaces. Our database provider has recently added ISBN search capability in Europe and we are in France now doing a little recon. Looking forward to hearing from you!

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