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Thanks go to ecommerce intelligence firm Marketplace Pulse, who provided the seller ranking data for this article.
Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the 17 Amazon marketplaces, and additional data on cross-border trade across Europe and North America.
The global 1,000 list is just below, followed by the top marketplaces overall.
Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s 17 established marketplaces.
For the first time we have included data for Amazon in the Netherlands and Saudi Arabia.
We also publish a list of the world’s top eBay sellers.
- Who are the top 1,000 Amazon sellers?
- Which Amazon marketplaces have the most top sellers?
- Who are the top Amazon sellers in Europe?
- Who are the top Amazon sellers across North America?
- Top Amazon.com Sellers
- Top Amazon UK Sellers
- Top Amazon Germany Sellers
- Top Amazon France Sellers
- Top Amazon Italy Sellers
- Top Amazon Spain Sellers
- Top Amazon Netherlands Sellers
- Top Amazon Canada Sellers
- Top Amazon Mexico Sellers
- Top Amazon Brazil Sellers
- Top Amazon Australia Sellers
- Top Amazon Japan Sellers
- Top Amazon Singapore Sellers
- Top Amazon India Sellers
- Top Amazon Turkey Sellers
- Top Amazon UAE Sellers
- Top Amazon Saudi Arabia Sellers
- About the Data
Who are the top 1,000 Amazon sellers?
The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon has said that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.
# | M’place | Store name | Feedback | ||||
---|---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | |||
1 ![]() |
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MEDIMOPS | 6,601,729 | 299,147 | 68,000 | 23,077 | 96 |
2 ![]() |
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Appario Retail Pri… | 459,322 | 175,726 | 67,213 | 12,293 | 99 |
3 ![]() |
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musicMagpie | 6,926,157 | 171,349 | 35,786 | 10,512 | 96 |
4 ![]() |
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momox fr | 1,300,814 | 117,224 | 27,794 | 8,222 | 91 |
5 ![]() |
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Pharmapacks | 1,070,128 | 111,488 | 28,285 | 9,933 | 93 |
6 ![]() |
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もったいない本舗 ※通常24時間以… | 885,867 | 86,521 | 18,011 | 5,687 | 97 |
7 ![]() |
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reBuy reCommerce G… | 1,641,793 | 82,096 | 21,253 | 6,690 | 96 |
8 ![]() |
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World of Books Ltd | 2,199,937 | 79,522 | 14,704 | 4,352 | 94 |
9 ![]() |
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momox co uk | 798,589 | 70,474 | 15,856 | 4,007 | 93 |
10 ![]() |
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KW-Commerce | 752,372 | 68,835 | 19,015 | 6,704 | 99 |
View More |
Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.
Which Amazon marketplaces have the most top sellers?
The table below shows the Amazon marketplaces with the most sellers in the top 1,000.
The top three marketplaces have been the same for the last four years. The United States still dominates although its total has fallen by 15%, from 512 in 2020 to 434 this year. The UK is next with 273 sellers, an increase of 24% from 221 in 2020. In third place is Germany with 136 sellers, also up 24% from 110 in 2020.
Amazon Brazil now makes a showing in the top 1,000, with two sellers in the list whose primary marketplace is Brazil: LT2 SHOP and LOJA FENIX.
Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. The newest Amazon sites of UAE, Turkey, Singapore, Saudi Arabia and the Netherlands are yet to make an appearance.
# | Marketplace | Sellers | Feedback |
---|---|---|---|
1 | ![]() |
434 | 5,112,678 |
2 | ![]() |
273 | 2,844,338 |
3 | ![]() |
136 | 1,712,705 |
4 | ![]() |
49 | 659,460 |
5 | ![]() |
32 | 850,972 |
6 | ![]() |
30 | 562,134 |
7 | ![]() |
19 | 479,018 |
8 | ![]() |
10 | 383,265 |
9 | ![]() |
10 | 400,734 |
10 | ![]() |
4 | 73,698 |
11 | ![]() |
2 | 27,660 |
12 | ![]() |
1 | 10,261 |
13 | ![]() |
0 | |
14 | ![]() |
0 | |
15 | ![]() |
0 | |
16 | ![]() |
0 | |
17 | ![]() |
0 |
Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.
Who are the top Amazon sellers in Europe?
Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain, Italy and the Netherlands using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.
Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.
There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.
% of top 500 European sellers | |
---|---|
No cross-border sales | 25% |
Less than 10% cross-border sales | 12% |
10% to 50% cross-border sales | 28% |
More than 50% cross-border sales | 35% |
Selling on Amazon Europe and unified accounts
Despite this trend towards more cross border trade, at first glance, half of the top ten European sellers appear to have sales in just one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.
This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the UK. We interviewed Medimops/Momox founder Christian Wegner in 2015.
World of Books has different accounts for each of the six European marketplaces, although only their UK account features here. Dodax uses separate accounts for all the European marketplaces and their accounts for UK, Germany, France and Italy are all in the top 500.
# | Top m’place | Store name | Feedback | ||||||
---|---|---|---|---|---|---|---|---|---|
Total | GB % | DE % | FR % | IT % | ES % | NL % | |||
1 ![]() |
![]() |
MEDIMOPS | 299,147 | – | 100 | – | – | – | – |
2 ![]() |
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musicMagpie | 171,349 | 100 | – | – | – | – | – |
3 ![]() |
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momox fr | 117,224 | – | – | 100 | – | – | – |
4 ![]() |
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reBuy reCommerce G… | 82,096 | – | 84 | 7 | 7 | 2 | – |
5 ![]() |
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World of Books Ltd | 79,522 | 100 | – | – | – | – | – |
6 ![]() |
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momox co uk | 70,474 | 100 | – | – | – | – | – |
7 ![]() |
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KW-Commerce | 68,835 | 16 | 33 | 13 | 23 | 15 | – |
8 ![]() |
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Songmics | 67,604 | 23 | 32 | 20 | 14 | 10 | – |
9 ![]() |
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UGREEN GROUP LIMIT… | 65,074 | 25 | 27 | 20 | 15 | 12 | – |
10 ![]() |
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AnkerDirect | 64,209 | 38 | 45 | 8 | 7 | 2 | – |
View More |
Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.
Find out more about the European ecommerce landscape in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Who are the top Amazon sellers across North America?
Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is the third time we have included a North American breakdown. Before 2018, there was little international trade using these unified accounts.
50% of the top 500 North American sellers now sell across multiple marketplaces, up from 32% in 2020. Further to that, 20% gain more than 10% of their feedback from outside their main country (which is mostly the US).
% of top 500 North American sellers | |
---|---|
No cross-border sales | 50% |
Less than 10% cross-border sales | 30% |
10% to 50% cross-border sales | 20% |
More than 50% cross-border sales | 0% |
It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their more equal European counterparts.
As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, two of the top ten North American sellers appear to sell on only one market. But of those, Anker does sell on Amazon US, Canada, and Mexico, using a different account for each.
# | Top m’place | Store name | Feedback | |||||
---|---|---|---|---|---|---|---|---|
Total | US % | CA% | MX % | |||||
1 ![]() |
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Pharmapacks | 111,488 | 96 | 4 | – | ||
2 ![]() |
![]() |
AnkerDirect | 68,505 | 100 | – | – | ||
3 ![]() |
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EPFamily Direct | 65,652 | 88 | 12 | – | ||
4 ![]() |
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Utopia Deals | 60,985 | 77 | 23 | – | ||
5 ![]() |
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VM Express | 46,349 | 99 | 1 | – | ||
6 ![]() |
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MetroDecor | 45,678 | 97 | 2 | 1 | ||
7 ![]() |
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Zappos | 45,237 | 100 | – | – | ||
8 ![]() |
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iServe | 45,075 | 95 | 5 | – | ||
9 ![]() |
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UGREEN GROUP LIMITED | 42,687 | 53 | 24 | 23 | ||
10 ![]() |
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Fintie | 41,414 | 84 | 13 | 4 | ||
View More |
We cover ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town and Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.
Top Amazon.com Sellers
Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | Pharmapacks | 1,046,023 | 106,884 | 27,146 | 9,545 | 93 |
2 | AnkerDirect | 966,100 | 68,502 | 17,363 | 6,276 | 100 |
3 | EPFamily Direct | 188,454 | 57,487 | 14,688 | 5,298 | 97 |
4 | Utopia Deals | 380,804 | 47,184 | 13,789 | 4,724 | 98 |
5 | VM Express | 278,577 | 46,089 | 11,786 | 4,207 | 89 |
6 | Zappos | 257,925 | 45,237 | 13,601 | 5,710 | 100 |
7 | MetroDecor | 181,588 | 44,301 | 10,313 | 3,592 | 95 |
8 | iServe | 212,331 | 43,026 | 12,100 | 4,815 | 99 |
9 | Decluttr Store | 657,607 | 39,054 | 7,923 | 2,437 | 95 |
10 | Juvo+ | 263,765 | 38,288 | 11,003 | 3,935 | 98 |
View More |
Find out more about ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town.
Top Amazon UK Sellers
Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | musicMagpie | 6,926,157 | 171,349 | 35,786 | 10,512 | 96 |
2 | World of Books Ltd | 2,199,937 | 79,522 | 14,704 | 4,352 | 94 |
3 | momox co uk | 798,589 | 70,474 | 15,856 | 4,007 | 93 |
4 | Book Depository | 4,024,070 | 59,556 | 12,621 | 3,951 | 96 |
5 | WeBuyBooks | 621,377 | 53,210 | 15,470 | 5,339 | 96 |
6 | OnlineMusicFilmsGa… | 560,181 | 52,307 | 12,772 | 4,165 | 96 |
7 | dodax-online-uk | 717,508 | 28,203 | 6,238 | 1,939 | 98 |
8 | Gardener’s Dream Ltd | 86,667 | 27,234 | 3,808 | 1,105 | 93 |
9 | SPARES-2-GO | 341,267 | 25,210 | 5,510 | 1,843 | 95 |
10 | AnkerDirect | 319,584 | 24,562 | 6,522 | 2,112 | 100 |
View More |
Find out more about ecommerce in the UK in Online Marketplaces in the UK: Amazon and eBay Dominate.
Top Amazon Germany Sellers
Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | MEDIMOPS | 6,601,710 | 299,130 | 68,000 | 23,077 | 96 |
2 | reBuy reCommerce G… | 1,579,197 | 69,360 | 17,963 | 5,574 | 96 |
3 | PEARL Versandhaus | 500,366 | 39,316 | 12,029 | 4,591 | 94 |
4 | CSL-Computer | 517,812 | 33,613 | 8,682 | 3,298 | 99 |
5 | AnkerDirect DE | 113,072 | 28,991 | 8,758 | 2,957 | 99 |
6 | dodax-shop | 174,535 | 28,730 | 6,565 | 2,262 | 97 |
7 | KW-Commerce | 272,896 | 22,914 | 6,394 | 2,370 | 98 |
8 | Songmics | 150,783 | 21,971 | 6,746 | 2,367 | 97 |
9 | -uniqueplace- | 226,651 | 20,000 | 4,521 | 1,704 | 97 |
10 | *MEMORYKING* | 253,265 | 18,852 | 6,232 | 2,450 | 100 |
View More |
Germany is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon France Sellers
Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | momox fr | 1,300,814 | 117,224 | 27,794 | 8,222 | 91 |
2 | dodax-online-fr | 363,419 | 33,766 | 8,162 | 2,639 | 95 |
3 | RecycLivre | 327,771 | 29,190 | 8,849 | 3,297 | 93 |
4 | ZOverstocksFR | 346,674 | 15,226 | 3,457 | 930 | 82 |
5 | Songmics | 74,902 | 13,497 | 4,937 | 1,506 | 95 |
6 | UGREEN GROUP LIMIT… | 67,884 | 13,328 | 4,203 | 1,530 | 100 |
7 | MEDIAZONE | 28,628 | 10,655 | 3,969 | 1,353 | 98 |
8 | Toututile | 20,474 | 10,105 | 1,752 | 627 | 62 |
9 | P & F France | 66,779 | 9,513 | 2,504 | 828 | 95 |
10 | LES COLIS NOIRS 62 | 39,987 | 9,424 | 3,063 | 986 | 88 |
View More |
France is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Italy Sellers
Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | KW-Commerce | 240,816 | 16,040 | 4,847 | 1,628 | 99 |
2 | Tipiliano | 21,406 | 12,361 | 4,217 | 855 | 94 |
3 | AUKEY Shop-IT | 20,613 | 11,449 | 3,839 | 1,068 | 100 |
4 | CSL-Computer | 89,306 | 10,028 | 2,586 | 814 | 100 |
5 | UGREEN GROUP LIMIT… | 58,343 | 9,760 | 2,898 | 979 | 99 |
6 | Songmics | 66,391 | 9,756 | 3,566 | 1,110 | 97 |
7 | Fondazione AIRC | 9,630 | 9,630 | 1,126 | 130 | 98 |
8 | dodax-italy | 105,455 | 8,409 | 2,123 | 738 | 81 |
9 | follettostore | 50,457 | 8,109 | 2,579 | 531 | 94 |
10 | CPKK | 8,618 | 8,096 | 2,686 | 940 | 95 |
View More |
Italy is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Spain Sellers
Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | REY ® | 102,122 | 15,952 | 3,235 | 986 | 87 |
2 | CABLEPELADO | 58,583 | 13,333 | 3,408 | 1,050 | 98 |
3 | KW-Commerce | 94,598 | 10,419 | 2,474 | 818 | 99 |
4 | UGREEN GROUP LIMIT… | 41,779 | 8,103 | 2,175 | 728 | 100 |
5 | Songmics | 39,837 | 6,894 | 2,202 | 687 | 95 |
6 | OFITURIA | 13,299 | 6,580 | 1,209 | 427 | 69 |
7 | Spanish Aosom, S.L… | 21,132 | 6,219 | 2,035 | 642 | 93 |
8 | CSL-Computer | 51,034 | 5,576 | 1,347 | 458 | 99 |
9 | OcioDual | 15,499 | 5,163 | 1,479 | 432 | 79 |
10 | Accessory_JETech_A… | 7,191 | 4,791 | 984 | 326 | 100 |
View More |
Spain is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Netherlands Sellers
Here are the top 500 sellers on the Amazon.nl marketplace. The feedback shown is only that received from sales on the Netherlands marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | Rarewaves NL | 332 | 332 | 182 | 72 | 68 |
2 | Songmics | 178 | 178 | 90 | 39 | 90 |
3 | YingNew | 155 | 155 | |||
4 | WDLHY | 150 | 150 | |||
5 | mpeoiasd | 145 | 145 | |||
6 | Book Depository NL | 143 | 143 | 71 | 33 | 48 |
7 | Greenbean Germany | 140 | 140 | 139 | 139 | 100 |
8 | AnkerDirect | 109 | 109 | 77 | 35 | 100 |
9 | broadroot | 104 | 104 | 67 | 20 | 35 |
10 | Spigen EU | 104 | 104 | 69 | 28 | 96 |
View More |
The Netherlands is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Canada Sellers
Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | Warehouse Deals | 80,747 | 22,824 | 4,588 | 599 | 81 |
2 | importcds__ | 450,194 | 14,465 | 2,355 | 1,019 | 75 |
3 | Utopia Deals | 41,949 | 13,730 | 4,661 | 1,635 | 97 |
4 | Round3CA | 106,166 | 13,721 | 3,607 | 1,019 | 92 |
5 | AnkerDirect-CA | 100,693 | 13,049 | 3,278 | 1,114 | 100 |
6 | PCAccessory_JETech… | 26,253 | 12,852 | 3,369 | 1,353 | 100 |
7 | Spigen CANADA | 113,580 | 12,482 | 3,337 | 1,274 | 98 |
8 | UrbanInspirations | 122,429 | 12,276 | 3,078 | 814 | 78 |
9 | Rarewaves-CA | 101,269 | 10,281 | 2,070 | 656 | 88 |
10 | UGREEN GROUP LIMITED | 39,115 | 10,153 | 2,917 | 1,036 | 100 |
View More |
Top Amazon Mexico Sellers
Here are the top 500 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | UGREEN GROUP LIMITED | 36,545 | 10,019 | 2,679 | 808 | 100 |
2 | SVENSKA | 11,608 | 7,538 | 2,716 | 896 | 97 |
3 | Redlemon | 19,593 | 6,921 | 2,629 | 884 | 96 |
4 | PCAccessory_JETech… | 18,598 | 6,759 | 1,664 | 462 | 100 |
5 | Telmov | 7,549 | 6,606 | 1,729 | 567 | 93 |
6 | HM-HM | 7,577 | 6,151 | 2,830 | 920 | 94 |
7 | SonolifeMX | 10,041 | 4,930 | 1,697 | 591 | 100 |
8 | Jasinber | 16,400 | 4,490 | 1,002 | 354 | 96 |
9 | TECHVIDA | 6,275 | 4,374 | 1,663 | 475 | 93 |
10 | Grupo Modelo, S.A.… | 5,722 | 4,270 | 368 | 72 | 86 |
View More |
Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.
Top Amazon Brazil Sellers
Here are the top 500 sellers on the Amazon.com.br marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | LT2 SHOP | 24,301 | 17,293 | 5,099 | 1,751 | 69 |
2 | LOJA FENIX | 10,271 | 8,526 | 2,407 | 567 | 96 |
3 | Shop Coronitas | 7,402 | 4,848 | 526 | 166 | 78 |
4 | Livraria Siciliano | 5,830 | 4,751 | 398 | 184 | 90 |
5 | UmLivro | 5,469 | 4,303 | 1,436 | 872 | 92 |
6 | WEBFONES | 4,982 | 4,207 | 1,261 | 234 | 94 |
7 | Magazine Gaya | 7,749 | 3,823 | 848 | 230 | 90 |
8 | Beleza na Web | 3,621 | 3,499 | 1,201 | 164 | 80 |
9 | Part.B | 3,347 | 3,064 | 827 | 207 | 72 |
10 | BOOKFAST | 3,715 | 2,993 | 913 | 331 | 83 |
View More |
Brazil is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.
Top Amazon Australia Sellers
Here are the top 500 sellers on the Amazon.com.au marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | Book Depository UK | 30,454 | 8,694 | 2,007 | 545 | 94 |
2 | Harris Technology | 4,128 | 4,048 | 1,006 | 351 | 99 |
3 | Sunvalley-Brands | 6,044 | 3,484 | 1,059 | 287 | 100 |
4 | Statco AU | 3,446 | 2,688 | 934 | 326 | 95 |
5 | Artiss Furnishings | 6,252 | 2,653 | 1,063 | 318 | 77 |
6 | UGREEN GROUP LIMIT… | 3,651 | 2,551 | 840 | 300 | 99 |
7 | Tech Vendor AU | 4,355 | 2,485 | 765 | 279 | 100 |
8 | The Nile Australia | 3,845 | 2,338 | 640 | 183 | 77 |
9 | AMR Direct | 3,403 | 2,113 | 546 | 167 | 100 |
10 | Rarewaves UK | 5,975 | 2,099 | 519 | 165 | 90 |
View More |
Find out more about ecommerce in Australia in Online Marketplaces in Australia and New Zealand: eBay and Trade Me Lead.
Top Amazon Japan Sellers
Here are the top 500 sellers on the Amazon.co.jp marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | もったいない本舗 ※通常24時間以… | 885,867 | 86,521 | 18,011 | 5,687 | 97 |
2 | バリューブックス 【防水梱包で、… | 903,164 | 67,749 | 15,464 | 5,418 | 98 |
3 | 買取王子 本店 | 370,168 | 65,099 | 13,681 | 4,273 | 96 |
4 | ネットオフ | 1,122,311 | 50,189 | 11,863 | 3,900 | 96 |
5 | AnkerDirect | 196,466 | 24,530 | 7,202 | 2,590 | 100 |
6 | カウゾー ※主にゆうメール発送のため… | 238,457 | 23,740 | 4,947 | 1,636 | 98 |
7 | ブックマーケティング(到着予定日・出… | 298,698 | 18,389 | 3,403 | 750 | 95 |
8 | 通販できるみんなのお薬 | 44,382 | 14,790 | 3,320 | 1,217 | 97 |
9 | ブックサプライ北大阪DC | 115,870 | 14,150 | 2,914 | 967 | 96 |
10 | 『もったいない本舗』 ※通常24時間… | 475,769 | 13,726 | 3,672 | 1,109 | 98 |
View More |
Find out more about ecommerce in Japan in Online Marketplaces in Japan: Rakuten, Amazon and PayPay Mall.
Top Amazon Singapore Sellers
Here are the top 500 sellers on the Amazon.sg marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | The Book Depositor… | 589 | 489 | 105 | 27 | 41 |
2 | TheProductsHub | 168 | 168 | 74 | 54 | 11 |
3 | SunvalleyTek-SG | 151 | 141 | 44 | 8 | 75 |
4 | UGREEN GROUP LIMIT… | 125 | 119 | 32 | 10 | 100 |
5 | SPIGEN OFFICIAL | 110 | 104 | 42 | 13 | 85 |
6 | MEYMEY | 70 | 70 | |||
7 | BizgramAsia | 65 | 65 | 3 | 2 | 100 |
8 | Selcen’s Store | 44 | 44 | 1 | ||
9 | Govii | 42 | 42 | |||
10 | Ran Ke SG | 40 | 40 | 16 | 4 | 100 |
View More |
Find out more about ecommerce in Southeast Asia in Online Marketplaces in Southeast Asia: A Unique Region for Ecommerce.
Top Amazon India Sellers
Here are the top 500 sellers on the Amazon.in marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | Appario Retail Pri… | 459,322 | 175,726 | 67,213 | 12,293 | 99 |
2 | Cloudtail India | 1,354,085 | 66,404 | 21,001 | 3,939 | 97 |
3 | Amazon Retail Pantry | 38,272 | 31,433 | 7,788 | 1,970 | 88 |
4 | Cloudtail Pantry | 38,517 | 31,064 | 7,582 | 1,870 | 89 |
5 | Amazon Retail | 59,140 | 24,112 | 6,736 | 1,728 | 89 |
6 | STPL Exclusive Onl… | 60,035 | 21,891 | 8,358 | 820 | 80 |
7 | Darshita Electronics | 86,556 | 10,253 | 3,587 | 598 | 85 |
8 | uRead-Store | 32,205 | 8,695 | 2,270 | 527 | 90 |
9 | Darshita Etel | 6,916 | 6,916 | 3,455 | 714 | 87 |
10 | Cloudtail Business | 11,305 | 6,771 | 2,400 | 624 | 71 |
View More |
Find out more about ecommerce in India in Online Marketplaces in India: Amazon and Walmart Evenly Matched.
Top Amazon Turkey Sellers
Here are the top 500 sellers on the Amazon.com.tr marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | kitapbulut | 277 | 168 | 125 | 46 | 46 |
2 | Xstra Digital Stor… | 166 | 166 | |||
3 | Akilliphone | 276 | 129 | 59 | 12 | 92 |
4 | Book Depository Un… | 114 | 114 | 53 | 8 | 88 |
5 | 4D Markt | 110 | 110 | |||
6 | Elektromaxx | 127 | 104 | 29 | 13 | 92 |
7 | kitapzen | 124 | 103 | 50 | 19 | 42 |
8 | CEPEKSPRESS | 120 | 102 | 41 | 16 | 81 |
9 | Mirfa_Bilisim | 100 | 86 | 30 | 13 | 77 |
10 | cekuonline | 194 | 84 | 30 | 12 | 50 |
View More |
Top Amazon UAE Sellers
Here are the top 500 sellers on the Amazon.ae marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | UGREEN GROUP LIMIT… | 2,050 | 1,510 | 284 | 76 | 100 |
2 | Shift.Electronics | 973 | 944 | 13 | 2 | 50 |
3 | Kingdisk-Store | 1,301 | 791 | 161 | 40 | 100 |
4 | CLIK2BUY-AE | 845 | 748 | 146 | 43 | 100 |
5 | E-winner | 681 | 408 | 70 | 18 | 94 |
6 | Jane-Shop_uae | 735 | 408 | 75 | 25 | 88 |
7 | AnkerDirect AE | 396 | 383 | 151 | 56 | 100 |
8 | The Book Depositor… | 586 | 351 | 28 | 10 | 80 |
9 | WhatAmericaBuys. | 509 | 340 | 63 | 14 | 79 |
10 | Elegance-Fashion | 369 | 284 | 73 | 18 | 89 |
View More |
Top Amazon Saudi Arabia Sellers
Here are the top 500 sellers on the Amazon.sa marketplace.
# | Store name | Feedback | ||||
---|---|---|---|---|---|---|
Total | 12 mo | 3 mo | 1 mo | Pos % | ||
1 | NewCity99 | 708 | 708 | 363 | 47 | 57 |
2 | Family-Market7 | 407 | 407 | 236 | 18 | 39 |
3 | داديخAliExpress | 348 | 348 | 345 | 345 | 96 |
4 | UGREEN GROUP LIMIT… | 339 | 339 | 159 | 41 | 98 |
5 | Sheratick_ksa | 140 | 140 | 65 | 21 | 81 |
6 | superphone | 131 | 131 | 71 | 16 | 88 |
7 | Sunvalley Brands-A… | 126 | 126 | 85 | 20 | 100 |
8 | ALOTHAIBI | 112 | 112 | 53 | 16 | 94 |
9 | Winslandksa | 111 | 111 | 46 | 16 | 88 |
10 | kznov10 | 84 | 84 | 73 | 2 | 50 |
View More |
About the Data
The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.
The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.
If you have any questions just let us know in the comments below!
Affiliate links in this article: Amazon seller links.
Photo: Used by kind permission of S. Pines. All rights reserved.
Comments
Glad to see the clients I helped specifically on their Amazon expansion last year on that list! Smiles all round!!
I’m really struggling with my online business. Could you please me with product sourcing? I’m in the United Kingdom
Agree product sourcing can be a struggle, have you tried the excellent new http://www.profitsourcery.com
kind regards
what product you want to source please email
Have you solve your sourcing problems ??
Hi! Would you mind sharing how you help them with their Amazon expansion? Thanks!
Hello Liz, My name is Matt Taylor, I have a friend that has been selling on Amazon for a while and seems to be making a small profit of maybe 30k a year. Its been about 3 years now and he is consistent. I noticed you said that you had clients you helped that I am assuming are doing the same kind of thing probably at a larger scale. I also noticed you mentioned smiles. I only came on here to see what kind of market there was for rosary beads, because I was looking for my calling. I was… Read more »
Please could advise how you help clients expansion ?
I am interested .
How did you help them?
Hello liz looking for some help .will be much appreciated
This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.
Could you add the amount of products these sellers have to the list? Would be an interesting thing to the comparison.
Thanks for the question Dirk. I have some data on product volume but it doesn’t include all the media categories so would not be accurate for all sellers.
If you are interested in the product volume for just a few sellers you can click the links to their seller information pages on Amazon. The product widget there includes a page count which can be used to calculate how many products they have listed.
It would be interesting to see Amazon’s own accounts to see how they rank against the rest of us… even if you list them with an asterisk… would they take the top four spots or is there a top seller 3rd party that does better than the host?
Hi Jake, interesting question! Amazon’s “main” accounts like Amazon.com, Amazon.co.uk do not have a feedback profile but I’m sure they would be far ahead of the third-party sellers.
The Amazon accounts for Warehouse deals and acquired companies like Diapers.com do have feedback. Here’s the top 10 with the marketplace they sell on and feedback in the last 12 months:
Amazon Warehouse Deals (US) 381,112
Warehouse Deals (DE) 201,005
Amazon Warehouse Deals (GB) 73,215
Amazon – Offres Reconditionnées (FR) 62,064
YoYo.com (US) 11,769
Diapers.com (US) 9,329
Soap.com (US) 7,738
Amazon Warehouse Deals (IT) 6,686
Wag.com (US) 5,792
Warehouse Deals (CA) 3,750
Jake! What up dude.. it’s James F. .. small world….
Thanks Andy. Yes, did that. Just hoped there would be an easier way to compare 🙂
Sorry I’m so late to the conversation but I just saw this and wanted to reach out to you, Andy, First off, this is a fascinating list and article. Thanks for putting this together. I’m the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold. My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we… Read more »
Thanks for the comment Steve. Absolutely, it will overrate some and underrate others. However, it is comprehensive and transparent and, I believe, the best possible without making a lot of shaky assumptions on average feedback rates, sales prices etc. etc. So I prefer to keep it simple, and be upfront about the source of the data and its shortcomings. I think the variation in feedback rates is fascinating. Some sellers like Pete below do report up to 20% while others just get feedback on 2-3% of sales like you. It seems to vary by country, but I’m guessing product category,… Read more »
Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it’s many, many factors associated with conversions. With that said; I’ve would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc… high end is about 20-23%. We actually worked with 2 sellers out of this list and improved their feedback from ~5% to about ~21% on all… Read more »
Is there a way to rank top US sellers within each marketplace – UK, Germany, France, Italy, Spain, Canada, India, Japan and China? I am willing to query on my own, I just do not know where to start. Thanks!
Not consistently, as the seller’s country is not always displayed on the seller information page in each marketplace.
I looked up _hippo books. #1 on Amazon and apparently the BBB has issued a warning about them:
http://www.bbb.org/toledo/business-reviews/online-retailer/hippo-books-in-toledo-oh-90104116
if you do a Google search they have a lot of complaints. Unfortunately Amazon is not interested in good sellers, just whoever makes the most money for them like Anybook for example, another crook that Amazon allows to stay, despite horrible complaints.
Hi Cheryl, thanks for the comment.
I agree that’s a big concern, but it’s worth taking into account the volume that these sellers do. hippo books got 131,628 feedback in the past 12 months so probably had well in excess of a million orders. If they got 99.9% of the orders right, which would be fantastic, that would still be 1,000 orders they got wrong. I don’t think 30 complaints on the BBB is a lot for a business doing that volume of sales.
Great point, I just realized that if a product has even maybe just a couple hundred of reviews, probably means that they’re doing a couple hundreds sales a month or more.
Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.
This is a very informative article and thanks for taking the time to put this together.
You can address and satisfy all BBB complaints if you care to as a company. We do. Was very disappointed in that outfit when I approached them for our company to be a “rated” member. The more of our companies I wanted to have BBB endorsement, the more money they wanted- BBB is BS.
D&B same way- they want money to make you look good- we do it the old fashion way- we earn it!
I totally agree Cheryl. Many of the sellers listed on the top list published here are downright crooks. Many have ridiculously bad BBB ratings as well as many complaints on the internet. Some of these companies pay even their own employees to write feedback (they have the employee “buy” something, pay the employee plus give free incentives/product Many of the book dealers are the worst.. Another thing is that even though their seller feedback rating might be stellar, you will see if you read back in their 40/50 feedbacks per day that negative feedback gets buries almost instantly (and funny…most… Read more »
This right here is GOLD! Very nicely put together.. so roughly 1 in 20-25 people will leave a seller feedback.. that means:
Feedback total x 20 = total sales.
Yikes!
Hi James, thanks for the comment.
There’s probably a lot of variance in the % of buyers who leave seller feedback. Amazon’s own statistic of 10%-20% does feel high though. I’m hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.
Agreed. The percentage seems very high to me.
Are you going to do an eBay list this year? Loved last year’s one!
Yes, probably an update to last year’s. No date scheduled for it though.
Hi,
you write this:
So those merchants have really embraced selling on multiple marketplaces. You don’t have to go far down the list to find a seller whose largest marketplace is not their home country – KW-Commerce. They are actually based in Berlin but their biggest marketplace (by feedback) is Italy.
KW-Commerce is a german seller, but you but an italian flag…
Best Regards
Jens
Hi Jens, thanks for your question. The flags do not indicate the country in which the seller is based, but the Amazon marketplace where they received most feedback.
Sadly Amazon is not available in Australia, not for buyers or sellers,only Amazon books….even though Australia is one of the highest online purchasing population there is, but I guess Ebay isn’t complaining.
I’m pretty sure you’re missing a class of sellers. These are both long-time Amazon Sellers that I’ve had experience buying from and both are missing from your list but clearly have the feedback scores to make it.
bull_moose – 11,178 in 12 months, 169.000 total
http://www.amazon.com/gp/aag/main/ref=olp_merch_name_2?ie=UTF8&seller=AX5S3KM8D9MSA
ZiaRecords -14,393 ratings in the past 12 month, 150,000K total
http://www.amazon.com/gp/aag/details/ref=aag_m_ss?ie=UTF8&&seller=A3VKMM0VCZVZRQ
Hi Tim, thanks for the comment. Amazon does not provide a seller directory for every category in every country in which they have a marketplace. There’s quite a lot of variation but Amazon.com specifically does not list sellers of books, DVDs/Blu-rays and CDs. (As an aside, even when there are seller directories some of the top sellers are missing.) So we supplemented data from the seller directories by looking at all sellers with an offer for any of the top 100 products in any of the top-level categories. (So they don’t have to be in the Buy Box for those… Read more »
Andy, thank you for putting this together. If it’s not too much trouble, would you mind sharing in more detail about your methodology? Thank you Andy…fascinating article.
This is great! The “Top Amazon Marketplaces” list is like a road map of where to start selling next. I have started an “International Fulfillment Mastermind”, which is … A MasterMind group for power sellers selling products to consumer via fulfillment services worldwide such as Amazon FBA, where we help and advise each other. If you are selling over $10,000 a month online and are currently international or plan to go international, “reply to me” and tell me generically about your business, yourself, monthly units and monthly sales. Sincere replies will be invited to our “International Fulfillment Mastermind”. If you… Read more »
Hello
Am interested in the International Mastermind
Currently approved in Amazon .UK and Amazon,jp, have not sold there yet. VAT driving me crazy.
Selling around 30K / month currently
Thanks
Jack
Hi Jack, please go to:
https://www.linkedin.com/groups/7013106
Hi Ron,
Interested
~$250k sales / 15,000 units per month domestically.
Doug
Interested in the international fulfillment mastermind. We are currently generating sales of 15-20k / month but gearing up for expansion both at home and the European marketplaces. Our database provider has recently added ISBN search capability in Europe and we are in France now doing a little recon. Looking forward to hearing from you!