Research » Marketplaces Worldwide

The World’s Top Online Marketplaces 2022

By Kate Merton

Find out which online marketplaces rule their countries, regions, and product categories in our definitive list of marketplaces worldwide.

The World’s Top Online Marketplaces 2022

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There is a pure online marketplace in Kazakhstan with wide general assortment and more than 3.5M users in February 2019. App is TOP 1 App in the country.

Andy Geldman

Replying to David

Many thanks for this. We will add at the next update.


What about online classified sites, like Gumtree, Preloved and Vivastreet?

You made a mention to exclude sites that only have sales of used goods to the publisher, but c2c should thus be fine to be in the list….right?

Andy Geldman

Replying to Paul

Hi Paul, thanks for the comment.

Classified sites don’t fit the definition for online marketplaces, because you can’t make a purchase online – there’s no checkout function. You have to go and meet the buyer.


Replying to Andy Geldman

while I agree with the definition you have included Marktplaats in the list. What criteria did you follow to include this marketplace / classifieds site?

KArl Lagerfeld

Isn’t a marketplace? Or is it considered an aggregator?

Andy Geldman

Replying to KArl Lagerfeld

We’ll add Farfetch at the next update.

Thanks for dropping by Karl! 😉

KArl Lagerfeld

I think you are missing
Nordic marketplace

KArl Lagerfeld

I think Lamoda is a marketplace is a nordic marketplace and retailer

Andy Geldman

Replying to KArl Lagerfeld

Yes, makes it clear that it’s a marketplace.

After some research, I can see that Lamoda is also both. They don’t make it obvious at all!

Thanks again for your input.

FYI here is our current list of ones to add:
ttHigo (change from JD Worldwide to be consistent with Tmall)
SF Best

KArl Lagerfeld
KArl Lagerfeld

Trendyol seem to be a marketplace aswell

KArl Lagerfeld

Yet another one southeast asia

Andy Geldman

Replying to KArl Lagerfeld

Thanks, added. Where are you getting these?!

KArl Lagerfeld
Andy Geldman

Replying to KArl Lagerfeld

So for WeChat, do you mean WeShop?

For Seam, I can find very little information although it does seem to be a marketplace.

Both of these are problematic, because SimilarWeb doesn’t report traffic well for apps. Seam has zero estimated traffic, and WeShop only 20.2K, which is way too low. I think we might have to exclude app-only marketplaces.

KArl Lagerfeld


I have a few more

The realreal

I’m just curious how many there are out there! Let me know if you want me to stop 🙂

Andy Geldman

Replying to KArl Lagerfeld

No it’s great, thanks for your help. Although if you could provide them by email that might be better as the comments thread is getting a bit overrun. I’m andy@ (this website). Or I could share a Google sheet to add them to.

We already have Bonanza by the way.

I think we found The RealReal before and we should have included them as they do have a B2C model as well as consignment for C2C.

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