Tag Archives: Marketing

How To Optimize Amazon PPC Campaigns and Find Untapped Keywords

Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential

This post is by Franz Jordan, CEO of Sellics, a powerful all-in-one tool that combines everything sellers need to be successful on Amazon.

Amazon Sponsored Products has proven to be a very effective channel for sellers and vendors looking to increase their sales velocity on Amazon. In 2016, the number of sellers using Amazon PPC globally doubled, while the number of clicks on PPC ads grew by over 150%. This growth has continued, as between second-quarter and third-quarter 2017, Amazon’s Sponsored Products ads grew by another 52%.

With more sellers leveraging Amazon PPC as part of their marketing strategy, it raises interesting questions about the market saturation of keywords on Amazon’s ad platform, and whether there still lies untapped potential for sellers to bid on lucrative keywords with a low cost-per-click (CPC). After all, bidding on keywords with negligible competition means you are driving very low-cost traffic to your products.

As an Amazon seller, you need to ask yourself how you can take advantage of the current PPC landscape to (a) lower your overall CPC and (b) leverage the untapped keyword potential in Sponsored Products to buy more traffic for your products at a low cost.

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Can I Buy Amazon Reviews? Everyone Else Seems to Be Doing It!

Buying reviews is against Amazon’s rules. But are there ways around this? And is it worth the risk? Matthew Ferguson reveals all.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I have my own private label beauty brand and have been selling products on Amazon for the past five years.

I monitor my competition closely and it seems that over the last month, they’ve been getting a lot of reviews, far more than I’m getting even though my product has higher sales. I think they must be buying reviews.

I thought that doing this was against Amazon’s Terms of Service, so how are my competitors getting away with doing it?

Personally, I’m worried about the risks of getting caught. I’ve heard about Amazon suspending sellers for buying reviews and I don’t want this to happen to me. But, I also don’t want my competitors to be using this against me.

Do you know if there was a way that I could do it too without getting caught? Or even a way that would be treated less harshly by Amazon if I do get caught? I don’t want to do this if the risk of being suspended is too high.

— Grace, CO, United States

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eBay Sales Down? Here’s How eBay Might Be Working Against You

From algorithm updates to site outages and random testing, there are many ways that the mechanics of eBay can cause your sales to fall.

There is one question that sellers ask more than any other: “why are my eBay sales down?”

One month your orders are flying in and then, all of a sudden, sales just fall off a cliff. You didn’t change anything on your listings, and there is no obvious cause like the time of year, changes in fashion, or the release of new products onto the market. This leaves sellers stumped, unsure how to react, and left hoping that their sales will pick up as quickly and inexplicably as they dropped.

So why does it happen? Very often sellers, at a loss for any other explanation, blame eBay, concluding that the marketplace simply doesn’t like them anymore. While eBay may not be deliberately sabotaging your sales, the notion that your sales are suffering because of their actions, or changes that they have made, could well be true.

In this post, we are going to explore ten ways that eBay could be working against you, causing your sales to drop. These reasons are based on logic and observations about how eBay’s algorithms appears to work, but it’s important to remember that the only people who know exactly how these algorithms operate are eBay themselves.

Let’s take a look at why your eBay sales are down.

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Black Friday: Should I Follow the Sales Frenzy or Hold My Nerve?

Amazon want Keith to run Black Friday promotions. But will he benefit from taking part, or are Amazon just squeezing him to give lower prices?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hello,

I’ve been selling sports and fitness items online for five years through Amazon, eBay, Walmart and my own store.

For the last month, Amazon have been hounding me to set up big discounts on some of my products for Black Friday deals. They want me to knock my prices down by at least 20% for these deals, which is going to make my margins very low.

What I want to know is whether Black Friday deals are worth it. Am I likely to get a large increase in sales volume that means it will still be profitable? Will I get a knock-on effect after Black Friday because the increased sales will bump up my search rank? Or should I ignore it because the whole thing is just Amazon squeezing me to give lower prices?

– Keith T., Maryland

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How to Drive External Traffic to Your Listings Using Influencer Marketing

Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”

We often hear from sellers who want to drive visitors to their Amazon, eBay or Etsy listings from outside those marketplaces – known as “external traffic”. Competition is fierce on the marketplaces, so if you can bring in buyers from elsewhere that really helps lift your products above the fighting on price, reviews and PPC advertising.

So far so good, in principle. But sellers struggle to find good, practical advice about using social media to drive traffic to their listings. They get bombarded with information about starting social pages and growing a following, but for many sellers it just doesn’t go anywhere. A lot of valuable time goes into it and they get very little reward.

How can sellers really leverage social media? The usual superficial advice to “use hashtags”, “post your listings on twitter” and “build a following” is of little help. Instead, for most sellers, the best way to gain significant traffic and sales isn’t from their own social accounts at all – it’s from working with people who already have a large following of their own: “influencers”.

Influencers are people who have a large blog readership or social media following (often both) within a particular niche such as nutrition or technology. They might write a blog post featuring your product, post a picture of them using or wearing it, or give out an exclusive code providing a discount to their followers. The overall aim is to get the word out about your brand to a large, but targeted, group of people who may then go and buy one of your products.

We spoke to Katie Palmer, the resident influencer marketing expert at etailz, a leading online retailer and service provider, to find out how to be successful with influencer marketing.
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