Tag Archives: Marketing

How to Drive External Traffic to Your Listings Using Influencer Marketing

Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”

We often hear from sellers who want to drive visitors to their Amazon, eBay or Etsy listings from outside those marketplaces – known as “external traffic”. Competition is fierce on the marketplaces, so if you can bring in buyers from elsewhere that really helps lift your products above the fighting on price, reviews and PPC advertising.

So far so good, in principle. But sellers struggle to find good, practical advice about using social media to drive traffic to their listings. They get bombarded with information about starting social pages and growing a following, but for many sellers it just doesn’t go anywhere. A lot of valuable time goes into it and they get very little reward.

How can sellers really leverage social media? The usual superficial advice to “use hashtags”, “post your listings on twitter” and “build a following” is of little help. Instead, for most sellers, the best way to gain significant traffic and sales isn’t from their own social accounts at all – it’s from working with people who already have a large following of their own: “influencers”.

Influencers are people who have a large blog readership or social media following (often both) within a particular niche such as nutrition or technology. They might write a blog post featuring your product, post a picture of them using or wearing it, or give out an exclusive code providing a discount to their followers. The overall aim is to get the word out about your brand to a large, but targeted, group of people who may then go and buy one of your products.

We spoke to Katie Palmer, the resident influencer marketing expert at etailz, a leading online retailer and service provider, to find out how to be successful with influencer marketing.
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Page 1 Guaranteed! The Truth About Amazon Search Ranking Services

Alex Knight investigates Amazon SEO services. Can they deliver on their promises, and should sellers feel safe using them?

Hello!

I am an Amazon SEO expert. We offer a very safe and amazingly quick strategy to rank products on Amazon.

I have a long and successful experience of SEO and can rank your product on the first page of results for a specific keyword.

All our work is 100% safe and you won’t be banned. We guarantee the first page or your money back.

Contact us now by email or Skype if you really want to increase your sales!
 

If you sell on Amazon, you are probably familiar with messages like this, professing to be from an “Amazon SEO expert” who can bump your product up to the first page of search results.

You are probably just as familiar with moving that email to your trash, and thinking no more about it. Just another phishing scam, right?

That’s what I thought too. But then I heard, from a reliable source, that these services can actually work. I was shocked, and more than a little skeptical, so decided to investigate further. Can these services really deliver on their promises? Or are they just trying to get access to your Amazon account? Will using them get you suspended?

Those are the questions I want to answer in this post.

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When Should I Submit Changes to an Amazon Listing?

Does improving Amazon listings help your competitors? And why can a higher-priced seller still win the Buy Box? Matt has the answers.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I have been selling on Amazon for 3 years, mainly cosmetics. I have a few questions about listings and the Buy Box. Lately some of my listings have been suppressed due to not having a photo, but these were usually existing listings which already had photos attached. Should I add a photo? If I’m not winning the Buy Box, would it just help my competitors?

When adding my offer to an existing listing, how important are my own keywords if the listing is already selling strongly? Is there any way at all to promote my listings other than Sponsored Products ads?

Finally, I created a new listing but another seller is now getting the Buy Box. We both have the same feedback rating, but his price is double mine. Why am I not winning the Buy Box? Apparently price is not the issue!

— Galit L., Israel

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Everything You Need to Know About eBay Title SEO

The company behind free eBay title optimization tool Title Builder has analyzed one million eBay listings to find out which factors make the most difference to sales.

They looked at:

  • Title length in words and characters
  • The use of keywords in titles
  • The use of acronyms like “NWT” (new with tags)
  • Using item specifics as title keywords
  • Using brand names in titles

And more!

Read on for the infographic or see Title Builder’s original post for the most in-depth information and examples.

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Setting Up Your eBay Store for Maximum Traffic and Sales

James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads

This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.

After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.

As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.

Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.

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