Tag Archives: Marketing

Amazon Sponsored Products: How to Increase Your ROI

Amazon Sponsored Products 101 Animated

This post is by Tara Johnson, Lead Reporter for Retail at CPC Strategy. Named one of the top 50 Ecommerce Experts in 2015, Tara specializes in premium content creation with a focus on the Amazon Marketplace and Google Shopping. She is also the leading voice behind CPC Strategy’s Blog and a contributor to Search Engine Watch.

Web Retailer’s recent survey showed that 67% of Amazon sellers actively promote their items, and of those 74% use Amazon Sponsored Products, making it by far the most popular form of advertising for Amazon sellers.

But there are many Amazon sellers – a third, according to the survey – who don’t promote their items in any way at all. And why should they, when they already pay Amazon fees to sell their products?

In this article, I’m going to explain why you should consider using Amazon Sponsored Products to help grow your business. I’ll take you through the nuts and bolts of how it works, with a real-life example and some practical advice on how to get the best ROI.

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Vendor Central or Seller Central? 1P vs. 3P Amazon Strategies

Amazon Vendor Central vs Seller Central

This post is by James Thomson and Joseph Hansen, Partners of Buybox Experts, a consultancy supporting brands selling on Amazon and other marketplaces. Thomson and Hansen are also co-founders of the PROSPER Show, a continuing education conference focused on developing training and best-practice materials for early-stage online sellers.

When a brand owner contemplates selling on Amazon, they have a big choice to make:

  • 1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.
  • 3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on the brand).

Given the complexity of the Amazon marketplace, and the desire of brands to control their own destinies, we are seeing a significant move towards brands either setting up their own third-party seller accounts, or working with sophisticated third-party sellers who will manage the brands’ brand equity and product feeds, while respecting pricing and ensuring constant availability of product through the Fulfillment by Amazon program.

In this paper, we discuss the key issues and trade-offs of selling wholesale to Amazon Retail vs. selling through third-party Amazon sellers, and outline the risks involved in each approach.

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Ecommerce Product Photography: The Essential Guide

Ecommerce Product Photography

This post is by Paula Jakubik, the Community Manager at Pixc. Pixc provides on-demand product image editing for ecommerce stores in under 24 hours.

High quality product photography makes all the difference in ecommerce. Most sellers know that, but achieving it is not an easy task.

In this guide, I’ll cover all the essentials you need to know about ecommerce product photography. You don’t need to be a photography geek to get fantastic results, but you do need some crucial basics – and plenty of practice.

I’ll also explain the photo policies set by eBay and Amazon, which you must follow if you sell on those marketplaces, and special considerations for photographing difficult products: jewelry, clothing and large items like furniture.

I hope this guide helps you get on the path to some really awesome product photos and – most importantly – increasing your online sales. Any questions? Please fire away in the comments at the end!

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AdWords Is Doing Its Job, Is Your Website?

Adwords Is Doing Its Job, Is Your Website?

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the U.S. on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.

You’ve been playing the AdWords game for years now and most of you have been losing.

Today I’m finally going to address the underlying causes why AdWords isn’t making you money like it should.

This article contains information that continues to make my clients millions of dollars’ year over year. It applies to any paid traffic source including affiliate sources and remarketing.

There are dozens of key factors related to why AdWords isn’t performing the way you dreamed. Here, I present the tools to change that.

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50 Predictions for Ecommerce in 2016

Ecommerce Predictions 2016

This time last year our panel of experts made 39 predictions for ecommerce in 2015. The main themes were marketplaces, delivery, cross-border trade, mobile, marketing, social media, payments and bricks-and-mortar retail.

This year we got in touch with even more experts, and asked them what they think will be the big trends for ecommerce in 2016. Some of the same themes came up again: marketing, marketplaces, mobile, delivery and social media.

But a number of new topics have got the experts’ attention this time around:

  • Small business trends
  • Innovations in technology
  • Selling to China
  • Amazon marketplace
  • Private labeling

So here it is: our Expert Voices Ecommerce Predictions for 2016.

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