Tag Archives: Marketing

50 Predictions for Ecommerce in 2016

Ecommerce Predictions 2016

This time last year our panel of experts made 39 predictions for ecommerce in 2015. The main themes were marketplaces, delivery, cross-border trade, mobile, marketing, social media, payments and bricks-and-mortar retail.

This year we got in touch with even more experts, and asked them what they think will be the big trends for ecommerce in 2016. Some of the same themes came up again: marketing, marketplaces, mobile, delivery and social media.

But a number of new topics have got the experts’ attention this time around:

  • Small business trends
  • Innovations in technology
  • Selling to China
  • Amazon marketplace
  • Private labeling

So here it is: our Expert Voices Ecommerce Predictions for 2016.

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New Dog, New Tricks: How Pawstruck Markets Across Multiple Channels

Pawstruck Interview

Many of the multi-channel sellers I talk to are focused on the operations of their business.

They spend most of their time working on the processes that enable their business to run effectively: managing inventory, shipping orders, and handling customer service.

But when I spoke to Kyle Goguen, the founder of natural dog treats company Pawstruck, a different theme kept repeating itself. Kyle understands the importance of efficiency, but his enthusiasm really shines through when the conversation moves to another topic: marketing. I believe it’s Kyle’s enthusiasm for marketing that explains how this young business – less than two years old – has become successful so quickly.

Whether the topic is branding, email marketing, product reviews, social media or even packaging, Kyle has something to say. We also talk about Amazon Lightning Deals: Kyle reveals how his deals performed over Thanksgiving, and gives advice for other sellers on making the most of Lightning Deals.

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Why This Holiday Season Is the Best Time to Learn PPC Advertising

Holiday PPC

This post is by David Jaeger, CEO of Global SEM Partners, an ecommerce PPC agency and training company, specializing in delivering results for clients in 45 days or less. David has a passion for empowering both small and large ecommerce businesses, and has helped over 200 companies drive sales from the internet using paid media.

Many eBay and Amazon sellers have invested time and money into their own website, but have never really succeeded in getting sales off the ground.

PPC advertising is a fantastic way to build sales on your own site, but it’s hard to get on the right track. Really hard. You may have tried PPC before, but found it nothing more than a way to burn good money fast.

But the holiday season is different. For some businesses, up to 80% of sales come through during the holidays. More importantly, conversion rates are higher – for many of our clients there’s a point in the season that conversion rates double! Buyers shorten their research process, and just start buying the gifts they need as quickly and simply as they can.

That’s a huge opportunity for you, the store owner. You can start PPC advertising this holiday season and enjoy higher volumes and conversion rates, with a much smaller investment than you would normally need. This is truly the best time of year to learn PPC and get a real return on your money.

And, like the holidays, this opportunity comes but once a year.

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Boost Your eBay Store With Markdown Sales Promotions

Boost Your eBay Store With Markdown Sales Promotions

This post is by Lahav Gan, CEO at CampaignGo. CampaignGo develops tools to increase eBay stores’ traffic and boost revenues while saving substantial time and money. Their flagship tool is the Markdown Guru that provides deep store insights and lets you create eBay sales easily and quickly.

It’s no secret that buyers LOVE sales. They are drawn to good bargains and are always looking to pay the lowest price they can get.

For sellers though, creating markdowns and sales promotions can be a difficult and time-consuming process. It’s challenging to select which items to put on sale, set up the discounts for each, and track the results to know if it even paid off. Unfortunately that means many sellers don’t even try to reach the full potential of using promotions to boost their eBay store revenue.

At CampaignGO, we have been eBay Sellers for the past decade, having two successful eBay stores, with over 10,000 listed items, 15,000 positive feedbacks and thousands of satisfied customers. So we know what works!

By reading this guide you will learn how to create markdowns with ease and in less time. We will explain why markdowns are beneficial to your eBay business, present various markdown options and strategies, and provide helpful rules and tips for markdown creation in the easiest and fastest way possible.

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The Seller’s Guide to Amazon Sponsored Products

Amazon Sponsored Products

Getting your products noticed in Amazon’s crowded marketplace is a challenge. The Sponsored Products advertising program gets your products in front of more Amazon customers.

Here are 5 key principles to grow your business through Amazon’s Sponsored Products advertising program, whether you want to launch a new product, generate greater awareness for existing products, drive more traffic during seasonal promotions or protect a brand against competitors.

  1. Set your advertising goals
  2. Assess your competition’s advertising strategy
  3. Create campaigns by grouping similar product
  4. Use a mix of automatic and manual keyword targeting
  5. Analyze and optimize performance

More in the infographic below.

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