Wild threats, manic changes of mind, outright lies and childish acts of spite. It’s just another day at the office for online sellers.
If you ask a marketplace seller what infuriates them, a few things might come up. For example, trying to contact Amazon’s internal teams, anti-competitive behavior from their rivals, or making sure they comply with the ever-changing rules. But none of these can touch the level of annoyance, frustration and anger caused by bad buyers.
The majority of buyers are genuine. They order from you, pay promptly, and receive their goods with no fuss. But when bad buyers come along, they leave a trail of stress in their wake. Whether they’ve threatened you with negative feedback, made a false “item not as described” claim or cancelled their order after you’ve shipped it, the end results are usually the same – time, money and stock going to waste.
We’ve seen a lot of stories in the forum and blog from exasperated sellers, and distilled them here into the top 10 ways that bad buyers infuriate online sellers.
Thank you to Web Retailer members for your frank and insightful blog comments and forum posts.
Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging
Have a question for us? Send it to email@example.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.
[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.
[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?
— Tracy, Minneapolis, MN
Andy Geldman explains how to set competitive prices while minimizing effort and maximizing profit.
This posted was originally published in January 2014 and updated in June 2017.
For sellers who only have a few product lines in an uncompetitive niche, monitoring the pricing of competitors is easy – they can simply update their prices manually. This is a great position to be in, but it is not the reality for most sellers. The majority need many SKUs to be successful and often face stiff competition. These sellers need to automate repricing in order to survive.
Despite this, a number of sellers are concerned about using marketplace repricing software as they see automatic repricing as a “race to the bottom”. This is a logical argument, but not necessarily correct as repricing is about more than simply having the lowest price.
So in this post, I will demystify repricing software: what it is, how it works, the differences between repricing on eBay and Amazon and, ultimately, how to choose the right tool for you.
Alex Knight picks out alternative eBay listing tools for sellers still relying on eBay’s much-loved but now obsolete Turbo Lister
This month marks the end of an era, as eBay retires its listing tool, Turbo Lister, after almost two decades of service.
Turbo Lister always splits opinion, as some sellers opted for third-party eBay listing software long ago. For many others though, Turbo Lister’s ability to create listings offline and upload them in bulk to eBay, for free, made it their listing tool of choice.
It is these sellers who are now left with a tough decision. On one hand there is eBay’s “improved” Seller Hub, which does feature a listing tool. But, it is not a desktop application like Turbo Lister and doesn’t have either the option to work offline, or the capacity to store finished listings.
This is driving many sellers to third-party eBay listing tools. But, with several tools claiming to be the premier Turbo Lister replacement, it can be hard to decipher which is right for you. Maybe you’ve tried several already, but haven’t found one you like, or are yet to find one with all the features you need.
To help, we’ve taken five listing tools that sellers could use to replace Turbo Lister: SixBit, Xpress Lister, Wonder Lister, Ad-Lister and CrazyLister. I’ve reviewed their key features, and identified which type of sellers they are most suited to.
The company behind free eBay title optimization tool Title Builder has analyzed one million eBay listings to find out which factors make the most difference to sales.
They looked at:
- Title length in words and characters
- The use of keywords in titles
- The use of acronyms like “NWT” (new with tags)
- Using item specifics as title keywords
- Using brand names in titles
Read on for the infographic or see Title Builder’s original post for the most in-depth information and examples.