Category Archives: Amazon

Grow your business on Amazon, guard against suspension, and discover new software.

Make Your Amazon Business More Profitable With Benchmarking

Improve your financial education with these six steps to make your business leaner, faster, more competitive and more profitable

Dials comparing company and competitors

This post is by Jae Jun, a seven-figure amazon seller and founder of Gorilla ROI, software that connects Seller Central data to Google Sheets.

In this article, I’ll take you through the steps to analyze your profit margins and find benchmarks to make sure your business is running at optimal levels.

Using the methods I outline below, I was able to take our business from a low 30% gross profit range to 35-45% margins for many of our products.

This helped us break out from a sales plateau of $250k in revenue to over $2M in a few short years. Our sales continue to grow quickly today.

Continue reading

Amazon Sellers Need to Stop Dropshipping and Arbitrage. Here’s Why.

Amazon is now suspending sellers before their first sale, and requesting evidence of authenticity. Some sourcing models won’t survive.

Man stuck in the desert

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Dropshippers and arbitrage sellers on Amazon can’t catch a break.

Things have changed in the last several months to make life even tougher for resellers trying to maintain a successful account. The number of sellers contacting me after they have been suspended due to a lack of adequate supply chain information has been multiplying every week.

We have tracked so many cases like this throughout 2019, that we now wonder why sellers continue to use these sourcing methods at all. Sellers like these, with weak supplier info or who lack invoices, need to modify their business models, and fast.

Continue reading

Amazon Business: Your B2B Selling Questions Answered

Amazon Business is geared towards business buyers, with a number of features to meet their needs. Here’s everything sellers need to know.

Amazon Business on boxes background

Amazon has pretty much monopolized consumer-facing ecommerce – selling products to people for their personal use – but business-to-business (B2B) ecommerce is a whole different ball game. Some businesses have been buying from Amazon for years, but many larger companies have strict purchasing policies and Amazon has not been up to their standards.

In 2015, Amazon adapted its strategy to attract business buyers, through the new Amazon Business program. Businesses who wouldn’t buy from Amazon before could now access multi-user accounts, get quantity discounts and access detailed spending reports, along with other features.

As a result, Amazon quickly increased its market share of the huge B2B ecommerce market. In its first year, Amazon Business reached $1 billion in sales, with millions of buyers and hundreds of thousands of marketplace sellers trading through it. With total B2B ecommerce sales in the U.S. now over $1 trillion, there’s a lot more room for Amazon to grow from their 0.1% market share.

Here’s what Amazon Business is all about, and how to take advantage of the rapid growth in B2B ecommerce as a marketplace seller.

Continue reading

How to Win The Amazon Buy Box: Your Questions Answered

What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?

Amazon seller app on mobile device

The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.

Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.

This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.

Continue reading

Amazon Seller Fulfilled Prime: All Your Questions Answered

Amazon’s Seller Fulfilled Prime program gives sellers the advantages of the Prime badge without having to use FBA. So what’s the catch?

Amazon Prime truck on the interstate

Amazon Prime has changed the face of online shopping since its debut in 2005. Prime made it possible for consumers to get unlimited orders delivered to their doors within two days, for a flat annual price.

It didn’t take long for shoppers to learn that when they see the Prime badge on an item, they will get fast, free and reliable delivery. As a result, products which qualify for Prime get a lot more attention and sales from the 100+ million Amazon Prime subscribers in the U.S.

Sellers want a piece of this action too, but at first they could only qualify for Prime by putting their inventory into the Fulfillment by Amazon (FBA) program. FBA works well but can be expensive and isn’t a good option for all items.

This changed when Amazon released Seller Fulfilled Prime (SFP). With SFP, businesses running their own shipping operation can get the Prime badge on their products without using FBA. For some businesses, SFP completely changes the Amazon game for them.

Here’s everything you need to know about Amazon Seller Fulfilled Prime.

Continue reading